电子商务人才需求培养问题及对策

新余学院毕业设计（论文）第I页XINYUUNIVERSITY毕业设计（论文）（2014届）题目电子商务人才需求培养问题及对策二级学院经济与管理学院专业电子商务班级11级电子商务学号1108040047学生姓名丁帅军指导教师张洪铖新余学院毕业设计（论文）第II页摘要电子商务专业是顺应我国在向新型工业化转型的过程中对大批高素质高技能专门人才的需求而设立的专业,电子商务作为新兴专业,其迅速发展成为我国社会经济增长的一个热点,这既是前所未有的机遇,也是极为严峻的挑战。然而,目前许多电子商务专业学生毕业后却难以找到对口的企业和岗位。其中人才在电子商务的发展中起决定性作用。人才培养中存在的问题,高等院校只有把握社会需求,才能培养出企业需要的人才,为社会提供大量掌握现代信息技术、掌握现代商贸理论与实务的复合型人才,促进我国电子商务发展。本文分析了我国高校特别是高职院校在电子商务专业人才培养中所存在的问题,并从专业设置、课程改革、案例教学与师资力量建设等方面提出了高校的培养电子商务人才的策略。随着电子商务的快速发展，电子商务专业人才培养已成为国内人才培养的新焦点。关键词：高等院校;电子商务;人才培养;问题;对策;新余学院毕业设计（论文）第III页AbstractE-commercespecialtyissetupfortheneedsofagreatamountofprofessionaltalentswithhigherqualityandskilladaptationtotheprocessofChinapsindustrializedtransition.E-commerce,asanewmajor,becomesthefocusofChinesesocialeconomicgrowthduetoitsquickdevelopment,andthisisanunprecedentedopportunityandatthesametimebringsaseverechallenge.However,itisveryhardformostofthegraduatesofE-commercespecialtytofindcorrespondinginstitutionsandjobsatpresent.ButpersonnelplayadecisiveroleinthedevelopmentofE-commerce.Inordertosolvetheproblemsinculturingqualifiedpersonnel,wearerequiredtoanalyzethesocialdemands,whichcantrainthepersonneldemandedbytheenterprises,providingthesocietywithenormouscompoundpersonnelgraspingmoderninformationtechnologyandmoderncommerceandtradetheoryandpracticeandpromotingtheE-commerce,developmentofChina.ThepaperanalyzesexistingproblemsinE-commercespecialtytalentsfosteringofhighervocationalcollegesandputforwardcountermeasuresofclassification,thecoursed,caseteachingandteachers,etc.e-commerceprofessionalsintrainingathomeandabroadhasbecomeanewfocalpointfortrainingqualifiedpersonnel.Keywords:Collegesanduniversities;E-commerce;Personnelcultivation;Issue;Countermeasure;新余学院毕业设计（论文）第IV页目录摘要·······································································································IAbstract·································································································IV第1章绪论···························································································11.1电子商务在我国的发展现状································································11.2开设电子商务专业的必要性································································21.3我国高校电子商务专业教育的现状及人才就业率····································31.4我国电子商务行业现状分析································································31.5我国电子商务应用型人才培养类型······················································51.6我国电子商务应用型人才培养的特征··················································5第2章我国高校电子商务专业人才培养的问题···············································72.1专业课程设置不尽合理······································································72.2师资严重缺乏··················································································72.3缺乏基本技能训练···········································································82.4专业定位不准，培养方向模糊····························································82.5毕业生就业方向模糊········································································82.6供需双方的理解出现偏差···································································9第3章高校电子商务人才创新培养的可行性对策············································93.1确定培养方向，合理设置课程体系·······················································93.2搞好专业建设，增强师资力量···························································103.3加强实践教学环节，突出专业特色·····················································103.4明确人才培养定位···········································································113.5培养创新·····················································································113.6加强专业创新·················································································123.7细分培养方向并明确核心课程···························································133.8把握市场需求·················································································133.9推行导师制度·················································································134.0创新实践模式并完善实践教学··························································13新余学院毕业设计（论文）第V页4.1建立实习基地·················································································144.2创造培养环境·················································································144.3转变就业观念并拓宽就业视野···························································144.4利用传统需求·················································································144.5借助优势创业·················································································144.6注重实践教学并构建专业体系···························································15结论·····································································································16参考文献·······························································································17致谢····································································································18附录·····································································································？新余学院毕业设计（论文）第1页第1章绪论随着互联网的普及、经济全球化和信息技术的迅猛发展,一种新型的商务模式以不可阻挡之势走进了我们的生活———电子商务。这种商务方式很快被人们所接受,随之而来的是与电子商务