unit 1信函写作

unit1BusinessLetterWritingI.IntroductionDefinitionBusinessEnglishcorrespondencereferstotheletters,cables,faxesande-mailsdealingininternationalbusiness,aswellasindomestictrade,ofcourse.I.IntroductionAim:Thepurposeofthiscourseistohelpyoulearnhowtoreadandwritegoodbusinessletters,cables,faxesandemailsbyusingup-to-dateexpressionsinthesimplestpossiblelanguage.I.Introduction:Features:(1)Ithasitsuniquelanguagestyleandjargons(2)Itisfullofbusinessterminologyandabbreviationsandabbreviatedphrases(3)ThereisacloserelationbetweenBECandinternationaltradeEg.inthemarketfor,offer,quotation,order,counteroffer,letterofcredit,CIF,FOB,ASAP.II.Structureofbusinessletters1)信头(letterhead)2）编号日期(referenceanddate)3）封内名称和地址(insidenameaddress)II.Structureofbusinessletters4）经办人(attention)5）称呼(salutation)6）事由（标题）(subject)II.Structureofbusinessletters7）正文(body)8）结尾敬词(complimentary)9）签名(signature)II.Structureofbusinessletters10）附件(enclosure)encl.11）抄送(carboncopynotation)cctoXX12）附言(postscript)P.S.1)Letterhead信头itincludessender’s(writer’s)information.Usuallyletterheadisprintedintheup-centerorattheleftmarginofaletterwritingpaper.2)ReferenceandDate(编号和日期)referstoafilenumber,departmentalcodemarked“ourref:”(发文号）and“yourref:”（收文号）toavoidconfusion.2)ReferenceandDate(编号和日期)Thedateshouldbewritteninfullandnotabbreviated,andinthelogicalorderofday,month,yearormonth,day,year.2)ReferenceandDate(编号和日期)British:daymonthyear(日月年)，American:monthdayyear(月日年)2)ReferenceandDate(编号和日期)Eg.15thOctober,2011or15October,2011Avoidtypingdatesinfigures,sinceitcouldeasilybeconfusing.Eg.10/2/2008.3)InsidenameandAddress（信内姓名地址）Theinformationaboutthereceiver:hisfirm’sname,address,etc.Itappearsexactlythesamewayasontheenvelope.3)InsidenameandAddress（信内姓名地址）Eg.Mr.C.E.EckersleyTheLondonExportCorportationNo.6and7CliffordStreetLondon,W1,England4)AttentionLine(经办人)Attentionlineisusedwhenthewriterofaletteraddressedtoacompanywishestodirectthelettertoaspecialindividualorsomedepartmentofthefirm.E.g.Attention:Mr.SmithAttention:TheSalesManagerAttention:ImportDept.5)TheSalutation(称呼)SalutationisthecomplimentarygreetingwithwhichthewriteropenshisletterFormal:Dearsir,DearMadam,Dearsirs,DearMesdames,Gentlemen(inpluralform)lessformal:DearMr.Smith,5)TheSalutation(称呼)Informal:DearSmith,Salutationisfollowedbyacommafora“Dearsir,”,“Dearsirs,”,andacolonfor“Gentlemen:”6)SubjectLineorCaptionLine（事由）Subjectlineisactuallythegeneralideaofaletter.Itcallsthereceiver'sattentiontothelettertopic.7)BodyoftheLetter（主体）Itisthemainpartoftheletter,expressingthewriter’sidea,opinion,purposeandwishesetc.8)ComplimentaryClose（结尾敬辞）Itismerelyapolitewayofendingaletter.Itshouldmatchthesalutation.Eg：DearSir(s),Yoursfaithfully,Gentlemen:Trulyyours,DearMr.xxx,YourssincerelyorSincerelyyours,8)ComplimentaryClose（结尾敬辞）结尾敬辞一般与信的主体位于同一页上，如果不在同一页上，最好重写，或者是把文章主体的一部分放在下一页，此时要注意（P9）1.纸张要与前面用纸一样；2.纸张上方中间要标注页码；3.收信人的名称要写在页码左下方；4.写信日期要写在页码右下方。9)TheSignature（签名）Usuallyfourparts:Thenameofthewriter’scompanyHand-writtensignature(illegible)9)TheSignature（签名）TypedsignatureJobtitleorpositionNeversignaletterwitharubberstamp.Eg:9)TheSignature（签名）Yoursfaithfully,THENATIONALTRANSPORTCO.(Hand-writtensignature)WangWeiManager10)Enclosure(附件)Ifsomethingisenclosed,noteitbelowthesignature.Eg:Encls:2Invoices，3pricelistsEncs:1B/L1Photo1Certificate11)TheCarbonCopyNotation(抄送)Ifcopiesoftheletteraresenttoothers,itisused.E.g.“C.C.toxxx”or“C.C.xxx”C.C.Ourbranchoffice12)Postscript（附言，又及）Ifthewriterwishestoaddsomething,heforgetssomethingorforemphasis,hemayaddP.S.E.g.Thesampleswillbemailedtoyoutomorrow.TrytoavoidP.S.sinceitmaysuggestthatthewriterfailedtoplanhisletterwellbeforehetypedit.III.formsofbusinessletters1）FullBlockForm完全齐头式Everypartofaletteristypedfromtheleftmargin.formsofbusinessletters2）ModifiedBlockForm改良式Allthepartsstartfromtheleftmargin,exceptthedate,complimentarycloseandsignaturewhicharepositionedinthemiddlelittletowardstheright.formsofbusinessletters3）ModifiedBlockFormwithIndentedStyle混合式Sender’saddressistypedintheupmiddlepartReceiver’saddressstartsfromtheleftmarginComplimentarycloseandsignaturearetypedfromthemiddlelittletowardstherightformsofbusinessletters4）SimplifiedForm简化式Simplifiedformissomewhatlikefullblockform.Butsomepartsareomitted,suchassalutationandcomplimentaryclose.IV.Theprinciplesinbusinessletter-writing(7C’s)CourtesyConsiderationClarityConcisenessConcretenessCompletenessCorrectnessCourtesy(礼貌)Itisnotmerepoliteness.Thecourteouswritershouldbesinceretactful,thoughtfulandappreciative.Inordertomakeabusinesslettercourteous,trytoavoidirritating,offensive,orbelittlingstatements.Toanswerletterspromptlyisalsoamatterofcourtesy.Punctualitywillpleaseyourcustomerwhodislikeswaitingfordaysbeforehegetsareplytohisletter.Courtesy(礼貌)----politeWehavereceivedwithmanythinksyourletter,andwetakethepleaseureofsendingyouourlatestcatalogue.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.Youwillbeparticualrlyinterestedinaspecialofferonpage5ofthelatestcatalogueenclosed,whichyourequest