黄鹤楼品牌异型烟包装创新设计研究

湖北工业大学硕士学位论文“黄鹤楼”品牌异型烟包装创新设计研究姓名：江平申请学位级别：硕士专业：设计艺术学指导教师：孙明海20100501IIIAbstractWiththedomesticcigarettebrandsandreformoftheregionalconcentrationofthemajormanufacturerstomorecompetition,allyouwanttoincreasemarketshare,bothinqualityandpackagingoftobaccohavecarriedoutaboldreformandinnovation.Thecurrentcigarettepackaginghasgreatlyexceededtraditionalpackagingstorageandtransportationofthebasics,suchasturningdisplay,advertising,promotionsandsecurity,andmorenewfeatures.Thus,cigarettepackagingtoprotectproductsfromabasicroleinordertoenhancethebrandvaluefortheleadingroleofthemarket.High-quality,highwaterproductstoenhancethepackagingoftobaccoproductsontheaddedvalueandenhancethecompetitivenessofproducts,increasemarketshare,exploretheinternationalmarketplaysavitalrole.ThemaincontentsofthisissueistheYellowCraneTowerbrandcigarettepackagingprofiledinnovativedesignstudywithitsnew,extraordinaryandspecialspecial-shapedcigarettepackagingdesign,special-shapedcigarettepackagingdesignanddevelopmentdirection,toachievehumane,greenenvironmentaltobaccopackagingdesignintheaboveembodiment,tomeetthegrowingculturalneedsoftheconsumergroups.WillhaveregionalcharacteristicsoftheYellowCraneTowerbrandtoopenahuman-orientedway,novelanduniquepackagingshape,withthegreenconcepttoenhancebrandvalue.Duringthepostgraduatestudies,IparticipatedinmentorattheYellowCraneTowercigarettepackagingdevelopmentanddesignprojectdesignprocess,throughtheYellowCraneTowershapedcigarettebrandpackagingresearch,discoveredthespecial-shapedcigarettepackaginginenhancingbrandvalue,averyimportantpracticalsignificance,foundtomeetthemarketneedshumane,greendesign,toenhancethebrandvalueoftheYellowCraneTower,bettercapturethemarket.FurtherstudyoftheYellowCraneTowershapedcigarettepackagingmarket,thebrandpositioning,designorientation,andinnovativedesign.Theuseofpackagingmechanics,humanizeddesign,environmentalprotectiondesignconcepttocreatetheYellowCraneTowerbrandeasy-to-consumeracceptanceofspecial-shapedcigarettepackagingdesign.Keywords:YellowCraneTowerHumanizationGreen2010323201032311.1.1351.2.3.4.5.6.2,1.21.2.3.4.5.6.31.3..2.12.22.2.3.13.23.3.4.14.24.34.44.5.5.15.25.3.6.16.26.3.42.2.121215,2.2,,,,,,,,,,2061052.32-171.2.50%3.4.12UV34582-26200193.3.1191619831997200419163-1103-23-3113-4.371271mg305313002008123.23.31916192819371983199620032004191620051916200675152007125252008134.4.11916087070740807..08..144-119164-2.15..4-3..4-4.08164-5.4-6.174-7..4-8.184-9.4.2,1234561920214-15.4.3224.430%4.523,,.4-16.245.5.15.2,,,,,,,,1916.255-1.5.326276.6.1204R1D8028(EPS)106.208.2930319916.36123453121327.WTO3334[1].[J],2003,(Z1).[2].[J],2004,(15).[3].[J],2004,(05).[4],.[J],2004,(06).[5],.[J],2006,(03).[6].[J],2003,(06).[7].[J],2001,(03).[8].[J],2000,(06).[9],,.[J],2005,(02).[10].[J],2005,(05).[11].[J],2004,(05).[12].[J],2004,(06).[13].[J],2000,(05).[14].[J],2005,(02).[15],.[J],2005,(06).[16].[J],2002,(06).[17].[J],2004,(S1).[18].[J],2003,(06).[20].[J],2004,(04).[21].[D].,2008[22].[D].,2008[23]20081[24]20091[25]20084[26].[J],2007,(02).[27].[J],2007,(04).[28].[J],2007,(12).[29].[J],2007,(12).[30],.[J],2007,(12).[31].[J],2006,(02).[32],,.[J],2006,(04).[33],.[J],2006,(06).35[34].[J],2002,(06).[35],.[J],2003,(06).[36].[J],2007,(04).[37].[J],2007,(09).[38],.[J],2007,(01).[1]EdwardBurnettTylor.TheOriginsofCulture.NewYork:HarperandRow,1986,:P28.[2]FrankAPaine.PackagingUsersHandbook.London:Chapman&Hall,1991,:P15.[3]Rapp,Bob.Packagingofwine.MaterialsToday,2005,Vol8,Vol8(Issue3):P6.[4]Davies,andRobert.Takepackagingseriouslyifyouwantsales.FarmersWeekly,2005,Vol142,Vol142(Issue10,):P34.[5]H.PaulVarley.JapaneseCulture.FourthEdition.Honolulu:UniversityofHawaiisPress,2000,:P300.[6]EdMcCarthy,MaryEwingMulligan.FrenchWineforDummies.NewYork:HungryMindsInc,2001,:P21.[7]PackagingExtracts.GlobalCosmeticIndustry,2006,Vol174,Vol174(Issue8):P41-42.[8]IkkoTanaka.JapaneseColoring.Japan:LibroPortCo.Ltd,1982,.[9]HarryMallgrave.ModernArchitecturalTheory:AHistoricalSurvey.NewYork:CambridgeUniversityPress,2005,:P36-40.[1][],[2][][3][],,[4][][5][][6][],,[7][][8][],[9][][10][],36!!!!OO372008.82008.112009.22009.32009.42006inter2007newbanlance2007200720082008+20092009200920092009“黄鹤楼”品牌异型烟包装创新设计研究作者：江平学位授予单位：湖北工业大学本文链接：