商务企划ppt模板之如何获得风投HowtoPitcha

HowtoPitchaVCaka“StartupViagra”(#pitchvc)DaveMcClure500Startups,Masterof500HatsSeedCampWeek-London,[e-mail]/@DaveMcClureEssentialElementsofyourPitch•ElevatorRide(30-secquickpitch)•TheMoneyShot(demo)•SizeMatters(market)•NiceNumber$(customers+revenue)•SuperHeroes&RockStars(yourteam)*note:theaboveareteaserimages…theydon’treallymeananything;they’rejustheretocaptureyourattention.PitchMYPROBLEM(notYOURSOLUTION)Post:“YourSolutionisNotMyProblem”[PardonTheBlatantCommercial]DaveMcClure2001-2009:•StartupInvestor:500HatsLLC,FoundersFund•TechMarketing:PayPal,SimplyHired,Mint•Advisor,AngelInvestor:40+Startups•Conf.Organizer:Web2.0,O’Reilly,Startonomics•StanfordVisitingLecturer:Facebook,StartupMetrics80’s&90’s:•Entrepreneur:Founder/CEOAslanComputing(acq.)•Developer:WindowsApps/SQLDBAdmin•UserGroups:E-Commerce,Internet,Client-Server•Engineer:JohnsHopkins‘88,BSEng/AppliedMath500HatsInvestments(13deals,2004-2008,~$300K)2004-2008:13deals,avg$25Kresults:1exit@$170M(9x),+3-7futurewinsFoundersFundInvestments(43deals,2008-2010,~$2.9M)fbFundREV(FacebookIncubator)22deals($850K)~$15-75KFFAngelLLC21deals($2M)~$50-250KResults:8raisedseedrd$500K+(+3morebreak-even)Results:1smallexit,5SeriesA/Brd@$2M+,(expect5+more)500StartupsInvestments(~40deals,2010,~$3.5M)Q1-Q3/2010:38deals,avg$100KWildfireCraveTelloAwayFindMyGengoRecurlyMogotixEcoMomZencoderCrocodocSayHiredRevNeticsAppBistroFoodspottingMedialetsRapportiveTransFSSiteJabberEstatelyFlowTownOneFortyTwilioPostlingPlancastWePayOtherInboxViikiiZoziGraphiclyNetworkedBlogs[HowtoPitchaVC(orAngel)]10SlidestoanAwesomePitch1.ElevatorPitch2.TheProblem3.YourSolution4.MarketSize5.BusinessModel($)6.ProprietaryTech7.Competition8.MarketingPlan9.Team/Hires10.Money/MilestonesDemoGoesHereTeaserImageGoesHere10SlidestoanAwesomePitch1.ElevatorPitch2.TheProblem3.YourSolution4.MarketSize5.BusinessModel($)6.ProprietaryTech7.Competition8.MarketingPlan9.Team/Hires10.Money/MilestonesTheMoneyShot:DemoScreenShotsVideoDemoGoesHereTeaserImageGoesHereBusinessMetrics(NOTRevenueProjections)Cu$tomerTestimonial$“ThisShitRocks.”1.TheElevatorPitch(only30sec!)•Short,Simple,Memorable:–“What,How,Why.”•3keywordsorphrases–“Mint.comisthefree,easywaytomanageyourmoneyonline.”•Noexpertjargon…justKISS.RemembertoHaveFun(….whenyoupitch------)2.TheProblem•WhatisTheProblem?…MakeitObvious.–“Ouch.Yeah,Ihavethattoo…”•Whohasit?•“PainkillernotVitamin”•alsoseeblogpost:“YourSOLUTIONisnotmyPROBLEM”3.YourSolution•GreatProducts&Companiesdo1+of3things:–GetYouLAID(=sex)–GetYouPAID(=money)–GetYouMADE(=power)3.YourSolution•GreatCompaniesdo1+of3things:–GetyouLAID(=sex)–GetyouPAID(=money)–GetyouMADE(=power)•DescribewhyyourSolution:–MakesyourcustomersHappy–Doesitbetter,differentthananyoneelse•“NICHEtoWIN”(CustomerCaseStudycanalsogohere)[TheMoneyShot]•••••••PRACTICE!PRACTICE!PRACTICE!•demowillFAIL--haveabackup(screenshots,localvideo,interpretivedance)•expecttobeinterrupted[TheMoneyShot]•••••••PRACTICE!PRACTICE!PRACTICE!•demowillFAIL--haveabackup(screenshots,localvideo,interpretivedance)•expecttobeinterruptedandremember:•TheScriptisNOTyourSlides–TheScriptistheFACEofyourAudience4.MarketSize•BiggerisBetter•TopDown=someoneelsereportedit–Forrester,Gartner,YourUncle4.MarketSize•BiggerisBetter•TopDown=someoneelsereportedit–Forrester,Gartner,YourUncle•BottomUp=calculateusers/usage/rev$–AvgTxn=$X–Ycustomersinourmarket–AvgcustomerbuysZtimesperyear–MarketSize=$X*Y*Zannually=abigfriggin’#–Marketgrowing@100+%peryear5.BusinessModel(HowDoYouMakeMoney?)•DescribeTop1-3SourcesofRevenue–PrioritizebySizeorPotential•CommonRevenueModels:–Direct:ecommerce,subscription,digitalgoods–Indirect:advertising,leadgen,affiliate6.ProprietaryTechnology/Expertise•VCs*really*likeunfairadvantages:–BIGmarketlead–experiencedteam–“superior”technology7.Competition(whyyou’rebetter*or*different)•List*all*competitors•Showhowyou’rebetter……oratleastdifferentifnotbetterordifferentthen-“NICHETOWIN”BetterorDifferent.Funny!Shocking!!!AcceptedNotFunny.8.MarketingPlan•PR•Contest•BizDev•DirectMarketing•Radio/TV/Print•Telemarketing•Email•SEO/SEM•Blogs/Bloggers•Viral/Referral•Affiliate/CPA•Widgets/Apps•LOLCats…howdoyougetcustomers&distribution?lotsofchannels&decisions…chooseafew:8.MarketingPlan•PR•Contests•BizDev•DirectMarketing•Radio/TV/Print•Telemarketing•Email•SEO/SEM•Blogs/Bloggers•Viral/Referral•Affiliate/CPA•Widgets/Apps…howdoyougetcustomers&distribution?lotsofchannels&decisions…chooseafew:3ThingsThatMatter/ToMeasure:1.Volume2.Cost3.Conversion9.TeamPeoplethatgetVCsHot:•Geekswithdeeptechexperience•Entrepreneurswhohavesoldcompanies•Sales/Marketingwhobringincustomer$10.Money,Milestones•HowMuchMoney?–3Budgets:Small,Medium,Large•WhatwillyoudowithCapital?–NewHires(BuildProduct)–Mktg&Sales(GetCustomers/$$$)–Ops&Infrastructure(Scal