MBA必修课《管理沟通》英文版课件Chapter5

Chapter5WritingBusinessMessagesCitefourofthemostcommonorganizationmistakesbycommunicatorsMadebyGroup2WhatGoodOrganizationMeans•Variousculturesdefinegoodorganizationdifferently.•IntheUnitedStatesandCanada,itgenerallymeanscreatingalinearmessagethatproceedspointbypoint.•Ifyou’veeverreceivedadisorganizedmessage,you’vefamiliarwiththefrustrationoftryingtosortthroughamuddleofideas.MadebyGroup2Mostdisorganizedcommunicationsuffersfromproblemswithclarity,relevance,grouping,andcompleteness.Sowecandistinguishfourofthemostcommonorganizationmistakesbycommunicators.MadebyGroup2No.1TakingTooLongToGetToThePoint•Indailylife,mostpeopleliketowritewarming-upparagraphsbeforegettingtothepoint.•Butifthebeginningofabusinessmessagewastoowordyandnotinvolvedthetopic,itjustwastetheaudience’svaluabletime.MadebyGroup2Solution:Makethesubjectandpurposeclear.•Shortenordeletewarming-upparagraphs•IdentifythepurposeofthemessageinthebeginningNo.1TakingTooLongToGetToThePointMadebyGroup2No.2IncludingIrrelevantMaterial•Asuccessfulcommunicationshouldbeclearandconcise,ifincludingtoomuchirrelevantmaterial,thecommunicationmaybenegativelyaffected.•Solution:Includeonlyinformationthatisrelatedtothesubjectandpurpose.MadebyGroup2No.3Gettingideasmixedup•Sometimes,youhavetomakeseveralpointsinyourmessage.•However,theideasarealwaysmixedupandlocatedinthewrongplaces.•Ifyourmessageistoolongorcomplex,youmightloseyouraudience.MadebyGroup2Solution:Grouptheideasandpresenttheminalogicalway.•Makealistofitemsyouwanttoexpress•StartanewparagraphforeachnewtopicNo.3GettingideasmixedupMadebyGroup2No.4LeavingOutNecessaryinformation•Ifthecommunicationincludingmuchinformation,itisverycommonforcommunicatorstoleaveoutsomenecessaryinformation.•Solution:Includeallthenecessaryinformation,andbeforethecommunication,thecommunicatorshadbetterlistoutnecessaryandimportantinformation.MadebyGroup2Achievinggoodorganizationcanbeachallenge.However,solvingthesecommonproblemscanhelpyoucommunicateclearly.GoodOrganizationImportantForcommunicatorandaudienceMadebyGroup2Poorlyorganizedmessages•wastereaders’timestruggletograspyourmeaning•misinterpretationa.poordecisionmakingb.shatteredbusinessrelationships.(shatter粉碎)MadebyGroup2Goodorganizationforcommunicator•Savesyoutime.•Savesyouwork.•Helpsyoudelegate（委派，转授）.MadebyGroup2Goodorganizationforcommunicator•Savesyoutime.Yourdraftwillgomorequicklybecauseyouwon’twastetimeputtingideasinthewrongplacesorcomposingmaterialyoudon’tneed.MadebyGroup2Goodorganizationforcommunicator•Savesyouwork.Youcanuseyourorganizationalplantogetadvanceinput(输入)fromyouraudience,soyoucanmakesureyou’reontherighttrackbeforeyouspendhoursworkingonyourdraft.MadebyGroup2Goodorganizationforcommunicator•Helpsyoudelegate（委派，转授）.Youcanuseyourorganizationplantodividelarge,complexwritingjobsamongco-workers.MadebyGroup2Goodorganizationforaudience•Increasingreaderunderstanding.•Makingreadersmorereceptivetoyourmessage.•Savingreaderstime.MadebyGroup2Goodorganizationforaudience•Increasingreaderunderstanding.Successfulorganizationisthekeytocommunicatingeffectivelywithaudiences.Bymakingyourmainpointclearattheoutsetandstatingyourneedsprecisely,yourwell-organizedmessagewillsatisfyyouraudience’sneedforinformation.MadebyGroup2Goodorganizationforaudience•Makingreadersmorereceptivetoyourmessage.Selectandorganizeyourpointsinadiplomatic（有策略的）way.Bysoft-eningrefusals（拒绝）andleavingagoodimpression,youenhanceyourcredibility（可信度）andaddauthoritytoyourmessages.MadebyGroup2Goodorganizationforaudience•Savingreaderstime.Audiencemembersreceiveonlytheinformationtheyneed,andbecausethatinformationispresentedasaccessibly（可亲近的）andsuccinctly（简洁的）aspossible,theycanfollowthethoughtpatternwithoutastruggle.MadebyGroup2Summary•Poororganizationcoststime,efficiency,andrelationships.•Goodorganizationhelpsyousavetime,worksmart,anddelegate.•Goodorganizationhelpsyouraudienceunderstandyourmessage.Acceptyourmessage,andsavetime.CHECKIST:organzingbusinessmessagesRecognizegoodorganizationDefinetheMainIdeaandlimitthescopeStructurethemassagetodecidewhatyouneedtosayArrangemessagesequenceaccordingtotheaudience'sprobablereactionPart1RecognizegoodorganizationWhatgoodorganizationmeansItgenerallymeanscreatingalinearmessagethatproceedspointbypointThemostcommonmistakesinorganizingmessagesTakingtoolongtogettothepointIncludingirrelevantmaterialGettingideasmixedupLeavingoutnecessaryinformationWhatisagoodorganizationlikeSubjectandpurposeareclearInformationisdirectlyrelatedtosubjectandpurposeIdeasaregroupedandpresentedlogicallyAllnecessaryinformationisincludedRecognizetheimportanceofagoodorganizationGoodorganizationhelpsyouworkbetterbecauseitSavesyoutimeSavesyouworkHelpsyoudelegateSobeforeyoubegintowrite,thinkaboutwhatyouaregoingtosayandhowyouaregoingtosayit.Part2HowgoodorganizationisachievedDefinethemainideaandlimitthescopeDevelopaglobalstatementthatupthecentralpointofmessage.Makeyourglobalstatementaudience-centered.Evaluatewhetherthemainideaisrealistic,giventheimposedlengthlimitations.DevelopaglobalstatementthatupthecentralpointofmessageThetopicisthebro