中药品牌战略管理思考

:2004211222;:2005201209:(19652),(),,,,().(,210016):,:;:R288:B:100820805(2005)0520437201,,:,1:,,,[1],,,,,,2,,,,,,,,,,:;;3,,:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,3()200,,,95%50,1000,,,,,,,3.1,,2,,,,,,,,,:,,,,,,3.290%,,(),:,;;,GMP,734LISHIZHENMEDICINEANDMATERIAMEDICARESEARCH2005VOL.16NO.52005165©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:[1].[M].:,2000:323.:2004209223;:2005203216:(19562),(),,,.(241203):,,,,:;;;;;;:R282.5:B:100820805(2005)0520438201,,,,;WTO,:,7%,,,,2000,1.5,50%,:?,,,SARS,,,,,,1000,,,,,,,,,,,,,,,,,,,DNA,;,,,GAP,,,GMP,,,;,,,,,,,,,,,,,FDAGMPöGLP,FDA-AOAC,,,,,,8342005165LISHIZHENMEDICINEANDMATERIAMEDICARESEARCH2005VOL.16NO.5©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.