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2012121.,。,。。,,,。,,,。,,,。,,,“”。,,,。、,、,。,,,、。2.,。CIA,92.2%(2008),20106300,63.38%。、,。,,。,。,,。,,。,,,。,。,,,,,。3.,。:,、。,,,。,,。,、、,。,“”,。。“”,。,、,。,,。,。,,。,。,。,“”,。,“”。,65%“”。,。,,,。,,,。,,。,“”,,。,(Deming’s),,,30。2070,,、。,“”。,。———GERMANALFREDOBLANCO(200444)【】20,。,“”,。,;,。【】;;;【Abstract】TheChinesequalityimageandtheirmanufacturingpracticeshavebeenamatterofdiscussionoverthelast20years.Withtherisingglobalconcernaboutstandardizationandcertification,ithasbecomeinanevenmorecriticalissue,giventhefactthatChinaisnowadaysthe“factoryoftheworld”.Inthefollowingarticlewewillreviewsomerelevantaspectsthatshouldbeconsiderinordertoassesstheimportanceofthequalityandimage,andsomecriticalreasonsbehindthegeneralperceptionthat“MadeinChina=Lowquality”andwhyChinahasnotachievedtheenoughmarketconfidencethatallowittoconsolidateasatrustablequalitysupplieranditseffortsandprogressintermsofqualityimprovement.【Keywords】Quality;Chinesemanufacturers;Markettrust;Manufacturingpractices◇◇84201212●(110)。,,。,,,,。,“”。“”,,,。,。,,。,,。。2.6,。,。,、,。,,,。,。,,。,,,,,。【】[1],.[J].,2010,(13).[2].2008FashionArt“”[J].,2009,(01).[3].[J].,2009,(06).[4].[J].,2009,(02).[5].[A].[C].2010.[6].[A].—2007()[C].2007.[7].[A].—2007()[C].2007.[8],.—[A].2006[C].2006.[9].··—[A].[C].2003.●●4.:,,2050。,:、、、。60%“”。,40%,27,(),、、、。,。,。,,。,,,。。,,。,,“”。,()。,,,。,,,、。,。,。,。,,,。、“”。,、,。,,。5.,。,。,。,,。,,。,“”,,。,。,,,、、。【References】[1]CIAWorldFactbook.2011.◇◇85
本文标题:中国产品的质量与形象-影响因素分析
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