广告英语的用词特征论文Lexical-Features-of-Advertising-English

分类号密级UDC编号华中师范大学本科毕业论文（设计）题目LexicalFeaturesofAdvertisingEnglish院（系）专业英语年级2010级学生姓名林曼曼学号101101340002指导教师李正林二O一零年十月1LexicalFeaturesofAdvertisingEnglishAthesissubmittedtothefacultyofCCNUInpartialfulfillmentoftherequirementsforBAdegreeInEnglishLanguageandLiteraturebyLinManmanSupervisor:LiZhenglinAcademicTitle:ProfessorSignature:October27,20122AbstractinChinese........................................................................................................................3AbstractinEnglish.........................................................................................................................41.Contentintroduction...........................................................................................................51.1theoriginoftheadvertisingEnglish......................................................................................51.2thecurrentsituationgoftheadvertisingEnglish....................................................................51.3thecharacteristicoftheadvertisingEnglish..........................................................................52.LexicalFeaturesofAdvertisingEnglish..........................................错误!未定义书签。2.1thelargelyuseofadjective.....................................................................................................62.2frequently-usedpersonalpronoun2.3make-upnewwords...............................................................................错误!未定义书签。2.4theusedwordsaresimple,vividandeasytounderstand......................................................72.5usetheinformalEnglishandspokenEnglishfrequently.......................错误!未定义书签。2.6makefreewiththeexoticwords...........................................................错误!未定义书签。2.7usesomeprefixandpostfixwords.........................................................错误!未定义书签。2.8restorethebrand.....................................................................................................................93.therhetoricalfeaturesoftheadvertisingEnglish....................错误!未定义书签。3.1analogy.................................................................................................................................103.2repeat....................................................................................................................................103.3personification......................................................................................................................113.4awordorphrasewithdoublemeaning................................................................................123.5simulation...............................................................................................错误!未定义书签。3.6rhyme...................................................................................................................................14Conclusion....................................................................................................错误!未定义书签。Bibliography...............................................................................................................................155555666777778999910101011123内容摘要在当今社会中，广告无处不在，其中英语广告已经逐渐脱颖而出，形成一种独具特色的应用性语言类广告。且广告对商家和消费者来说显得尤为重要，只有掌握广告英语的语言特征和翻译技巧，才能最大限度地传达广告原意，达到推销产品的目的。假如世界上没有广告，即使你买瓶饮料也要在几十种品牌或者口味中选择而犹豫不绝，想买到自己最喜欢的饮料，必须购买后一一品尝。由此可见，广告和生活密切相关。广告在全面广泛地传播信息的同时，也提醒了我们它介绍的商品有多优秀。鉴于英语广告在广告中所处的重要地位，本文从词汇、句法及修辞三方面介绍了英语广告的语言特征，并通过实例分析介绍了英语广告的翻译方法及策略。关键词：英语广告,语言特征,翻译技巧，推销产品，词汇，句法，修辞4AbstractInrecentsociety,advertisementsareeverywhere,amongtheseadvertisements,advertisingEnglishhaveshowntheirsoutstandinggradually,theyformtheappliedlinguisticadvertisementswhichareveryspecial.Andtheadvertisementsareveryimportantforthemerchantsandconsumers,onlywhenwehandledthelinguisticfeaturesandtheskillsoftranslation,canweshowtheoriginalmeaningoftheadvertisements,andreachthegoalofpromotionoftheproducts.Supposethere’renoadvertisementsintheword,evenifyoubuyabottleofdrinkyoualsoneedtochoosefromadozensofdrinksandthinkalot,ifyouwanttobuythebestdrinkofyourfavor,youshouldtrythemallafterbuyingthem.Itfollowsthattheadvertisementsarecloselyrelatedtoourlife.Whileadvertisementsarespreadingtheinformationwidely,atthesametime,theyremindusthathowoutstandingtheproductstheyintroducedtous.AstheadvertisingEnglishplaytheimportantroleamongtheadvertisements,thisarticlewillintroducethelexicalfeaturesofadvertisingEnglishfromwordsandphrases,sentencesstructureandrhetoricthesethreeaspects,andwilltroughtheanalysisoftherealexampletointroducethetranslationalmethodsandstrategyoftheadvertisingEnglish.Keywords：advertisingEnglish,linguisticfeatures,translationalskills，productspromotion，wordsandphrases，sentencesstructure，rhetoric.51.Contentintroduction1.1TheoriginoftheadvertisingEnglishInrecentlysociety,thecompetitionsofallwalksoflifearestiff,inthiscase,goodpublicityareveryimportant,forgoodpublicity,advertisementsarethemostwidestandimportantmeans.Now,withtheglobalizationofthecommercial,advertisingpublicityalsoneedfacethewholeworld.Englishasthemostwidelyus