2019届高考英语二轮题海特训：书面表达-概要写作二

书面表达-概要写作二1、读下面短文,根据其内容写一篇60词左右的内容概要。Haagen-Dazs(哈根达斯雪糕)fromEuropestartedin1989andis5-10timesmoreexpensivethanregularicecream.Thereisnorealadvantage.However,itadoptedauniquemarketingstrategy,andquicklyoccupiedthemarketasatopicecreambrand.Haagen-Dazsdidnotsetupshopsinordinarysupermarketsorgrocerystores.Haggen-Dazsleisurefashionshopsarelocatedinbusysectionsofmalls.Thelayoutiscarefullyplannedtocreateanelegantatmosphere,andsometimes,aflagship(旗舰)storewillcostseveralmilliondollars.Comparedtoothericecreambrands,Haagen-Dazsconsumersaretightlygrouped.ItisunderstoodthatHaagen-Dazsseldomdoestelevisionadvertising.Themajorityofadsarehighlyvisualimpactoftheprintads.Inparticularmanyadvertisementstargetthewealthyconsumers.Moreover,iftheconsumerspends500Yuan,theycanbecomeamember.Thesememberswillberegularlysentadvertisementsbydirectmail.PraiseofcustomersisapowerfulweaponforHaagenDazs.Thereisalwaysmuchcreativeingenuity(独出心裁)inHaagen-Dazsadvertising,soitisrememberedbythepubic.Initialadvertisementssuchas:DeliciousHaagen-Dazs,like24Kgold,KobebeeffromJapan,originalpalmoil,mushroomtrufflesandChineseceramics…what'icecream'waswaitingfor.loveher,lethereatHaagen-DazsThisclassicadvertisementattractednumerousHaagen-Dazsloverswhobecameregulars.Today,HaggenDazshasabout700storesin55countrieswithannualsalesofmorethan1billionUSdollars.Haagen-Dazshasbecometheworld'smostpopularicecreambrand.IntheUnitedStates,itsmarketshareis6.1%,1%inFrance,4.6%inJapan,4%inSingapore,and5%inHongKong.Determinedtowinthemajorityofwealthycustomerstheycombinedpositioninginthemarketplacewithdedicatedbrandgoals.Thisistherealsecretofsuccess.2、读下面短文,根据其内容写一篇60词左右的内容概要。Inthesecondhalfofeachyear,manypowerfulstonnsareborninthetropicalAtlanticandCaribbeanseas.Ofthese,onlyabouthalfadozenbecomethestrong,circlingwindsof75milesperhourormorethatarecalledhurricanes,andseveralusuallymaketheirwaytothecoasts.Theretheycausemillionsofdollarsofdamage,andbringdeathtolargenumbersofpeople.Thegreatstormsthathitthecoaststartassoftcirclingwinds,hundreds-eventhousands-ofmilesouttosea.Astheytravelaimlesslyoverwaterwannedbythesummersun,theyarecarriedwestwardbythetradewinds.(信风,又称贸易风,指的是在低空从副热带高压带吹向赤道低气压带的风。)Whenconditionsarejustright,warm,moistairflowsinatthebottomofsuchawind,movesupwardthroughitandcomesoutatthetop.Intheprocess,themoistureinthiswarmairproducesrain,andwithittheheatischangedtoenergyintheformofstrongwinds.Astheheatincreases,theyounghurricanebeginstomoveinacounter-clockwisemotion(逆时针运动).Theaveragelifeofahunicaneisonlyaboutninedays,butitcontainsalmostmorepowerthanwecanimagine.Theenergyintheheatreleasedbyahurricane'srainfallinasingledaywouldsatisfytheentireelectricalneedsoftheUnitedStatesformorethansixmonths.Water,notwind,isthemainsourceofdeathanddestructioninahurricane.Atypicalhurricanebrings6to12inchdownpours,resultinginsuddenfloods.Worstofallisthepowerfulmovementofthesea-themountainsofwatermovingtowardthelow-pressurehurricanecenter.Thewaterlevelrisesasmuchas15feetabovenormalasitmovestowardshore.3、读下面短文,根据其内容写一篇60词左右的内容概要。Whensomeoneishappy,canyousmellit?Youcanusuallytellwhensomeoneishappybasedonseeingthemsmile,hearingthemlaughorperhapsfromreceivingabighug.Butcanyoualsosmelltheirhappiness?Surprisingnewresearchsuggeststhathappinessdoesindeedhaveascent(气味),andthattheexperienceofhappinesscanbetransmittedthroughsmell,reportsPhys.org.Forthestudy,12youngmenwereshownvideosmeanttobringaboutavarietyofemotionswhileresearchersgatheredsweatsamplesfromthem.Allofthemenwerehealthyandnoneofthemweredrugusersorsmokers,andallwereaskedtoabstainfromdrinkingoreatingsmellyfoodsduringihestudyperiod.Thosesweatsampleswerethengivento36equallyhealthyyoungwomentosmell,whileresearchersmonitoredtheirreactions.Onlywomenwereselectedtosmellthesamples,apparentlybecausepreviousresearchhasshownthatwomenhaveabettersenseofsmellthanmenandarealsomoresensitivetoemotionalsignaling-thoughitsunclearwhyonlymenwerechosentoproducethescents.Researchersfoundthatthebehaviorofthewomenaftersmellingthescents-particularlytheirfacialexpressions-indicatedarelationshipbetweentheemotionalstatesofthemenwhoproducedthesweatandthewomenwhosniffedthem.Humansweatproducedwhenapersonishappybringsaboutastatesimilartohappinessinsomebodywhobreathesthissmell/saidstudyco-authorGunSemin,aprofessoratKocUniversityinTurkey.Thisisafascinatingfindingbecauseitnotonlymeansthathappinessdoeshaveascent,hutthatthescentiscapableoftransmittingtheemotiontoothers.Thestudyalsofoundthatotheremotions,suchasfear,seemtocamascenttoo.Thismatchespreviousresearchsuggestingthatsomenegativeemotionshaveasmell,hutitisthefirsttimethishasprovedtobetrueofpositivefeelings.Researchershaveyettoisolate(分离)exactlywhatthechemicalcompoundforthehappinesssmellis,butyoumightimaginewhatthepotentialapplicationsforsuchafindingcouldbe.Happinessperfumes,forinstance,couldbeinvented.Scenttherapies(香味疗法)couldalsobedevelopedtohelppeoplethroughdepressionoranxiety.Perhapsthemostsurprisingresultofthestudy,however,isourbroadenedunderstandingofhowemotionsgetcommunicated,andalsohowourownemotionsarepotentially