adobe2017年美国旅游趋势报告22页

©2017AdobeSystemsIncorporated.AllRightsReserved.AdobeConfidential.TravelTrendsReport2017AdobeDigitalInsights©2017AdobeSystemsIncorporated.AllRightsReserved.AdobeConfidential.TableofContentsAppendix20Shareoftraveltrafficandconversionbydevice21Methodology22GlossarySummerTravelOutlook201703UnitedStatesSummerForecastBusinessTravelTrends04Airticketreservationsonparwithlastyear’sonlinelevels,growthslowing05DeclineinInternationalFlightstotheUScauseadragongrowth06Onlineairlinegrowthwillbedrivenbyhigherprices07Hotelgrowthdrivenbyincreaseddemand,competitivesupply08Thecruiseindustrysetsitssailsonprofit09Technology,travelchangesbegintodisruptthecarrentalindustry10AR,VRandwearablesemergeasnewtravelindustrydisruptorsConsumerTips11Bookairfareandhotelsinadvancetogetthebestdeal12Fearnot,solotravelers!13UsesocialmediatofindtravelinspirationTravelTrends14Experiencedrivesthedesiretotravel15Ecotourismemergesasapopulardestinationdriver16BeachesrepresenttravelinthecreativecommunityDestinationTrends17SanFranciscoandNewYork©2017AdobeSystemsIncorporated.AllRightsReserved.AdobeConfidential.USTRAVELOUTLOOK–SUMMER2017USConsumerTravelSpendSlowsfortheSummerSeasonTRAVELOUTLOOKOnlinerevenuegrowthbyUSconsumersforsummertravelslowsto+5.1%(66%lowerthanlastyear’sgrowth)•Travelspendingisexpectedtohit$98.02BfromMemorialDaythroughLaborDayweekend•Totalspendfor2017isexpectedtohit$297.13BExpectthemajortravelholidaystoremainunchanged•July44-dayholiday:$3.68B•MemorialDay3-dayweekend:$2.93B•LaborDay3-dayweekend:$2.83B©2017AdobeSystemsIncorporated.AllRightsReserved.AdobeConfidential.SLOWINGONLINERESERVATIONSDespiteaStrongStart,OnlineFlightBookingsJustOnParwithLastYearBUSINESSTRENDSOnlineflightreservationgrowthstartedtheyearstrong•FromtheweekstartingJanuary6throughJanuary13,onlineflightreservationsgrewbyover20%•Totalonlineflightreservationshasgrownby3.5%inQ12017(vs.11.2%inQ12016)OnlineflightreservationswerestagnanttheweekofJanuary27andFebruary17•OnlineflightreservationsappeartohavestabilizedinMarch©2017AdobeSystemsIncorporated.AllRightsReserved.AdobeConfidential.INTERNATIONALARRIVALSTOUNITEDSTATESLessInboundInternationalFlightsCauseaDragonUSTravelSpendIt’smoreexpensivetocometotheUnitedStates•Priceshaveincreasedby9.7%YOYinMarch2017(Source:AdobeDPI)•Inaddition,theUSDhasstrengthenedby6.79%fromApril1,2016–March31,2017,weakeningtheEuro’s(€)positionBUSINESSTRENDSFlightsbookingsfromint’ldestinationstotheUShavedecreased6%YOYinQ12017•Internationalflightbookingshadbeenslowingbutdroppedbyanother26%duringtheweekthattravelrestrictionswereannounced.Sincethen,theyhavebeenswingingupanddownmuchmorethanlastyear.©2017AdobeSystemsIncorporated.AllRightsReserved.AdobeConfidential.HIGHERFLIGHTPRICESRevenueforAirlinesWillBeDrivenByHigherPricesAirfarepricesforUSdomesticandUStoint’ldestinationshaveincreased•Pricesofdomesticairfarehaveincreased+4.8%fromMarch2016toMarch2017•Pricesforinternationalairfarehavealsoincreasedby+4.7%duringthesametimeframe•ThisisthethirdstraightmonthofinflationshownbytheAdobeDigitalPriceIndex(DPI)Airfarebargainscanstillbebought•Despiteinternationalairfarecostsrisingby4.7%,airfaresfromtheUStoEuropewaslowerby-6.2%(fromMarch2016toMarch2017)BUSINESSTRENDS©2017AdobeSystemsIncorporated.AllRightsReserved.AdobeConfidential.SUPPLY&DEMANDHotelGrowthDrivenbyIncreasedDemandandCompetitiveSupplyBUSINESSTRENDSDomestichotelpriceshaveincreased•Pricesofdomestichotelstayshaveincreased+3.7%fromMarch2016toMarch2017•Astoryofsupplyanddemand:Theoverallhotelestablishmentincreasehasbeendecreasingsince2014(Source:IBISWorld)•Hotelscanchargehigherpricesascompetitionforthesameroomsincreases•Hotelreservationshavegrownby7.8%inQ12017(vs.18.5%inQ12016)Nonoticeabledisruption•NocorrelationswerefoundforservicessuchasairbnbandVRBO©2017AdobeSystemsIncorporated.AllRightsReserved.AdobeConfidential.THERISEOFTHECRUISETheCruiseIndustrySetsitSailsonProfitBUSINESSTRENDSVisitstocruisewebsitesatarecordhigh•Visitsincruisewebsiteshavegrownhasalmostdoubledinthelastthreeyears•Thirty-twopercent(32%)YOYgrowthin2017sofar•Theaveragestockpriceofmajorcruiselineshaveincreasedbyover13%sincethebeginningof2017(Source:YahooFinance)Theseasonforcruisesgrowswitheachpassingyear•Interestincruisesrisesanaverageof20%inJanuary-MarchofeachyearSummercruisesalreadybooked•MostconsumerstendtobookcruisesinJanuary©2017AdobeSystemsIncorporated.AllRightsReserved.AdobeConfidential.DIGITALDISRUPTIONTechnology,TravelBegintoDisrupttheCarRentalIndustryBUSINESSTRENDSOnlinecarrentalsaredown•Onlinecarrentalshavedecreasedby14%YOYinQ12017Ubereatsintoonlinecarreservations•AsUber’ssocialmentionsclimbedto6millionfromMarch2016toDecember2016,onlinecarrentalsdeclinedby-28%•Onlinecarreservationsdropby-2%forevery10%increaseinUbersocialmentionsCarrentalsimpactedastraveltrendschange•WithInternationalflightstotheUSdecreasingby6%inQ12017YOY,theneedforcarrentalsdiminishes•Asdomesticflightpricescontinuetoincrease(+4.8%MarchYOY),largerfamiliesmaychoosetodrivevs.fly•One-stopdestinations,suchascruisesandall-inclusiveresorts,havegrown,eliminatingtheneedforarental