UNWTO2019年全球旅游调查英文2019212页

©2015Ipsos.Allrightsreserved.ContainsIpsos'ConfidentialandProprietaryinformationandmaynotbedisclosedorreproducedwithoutthepriorwrittenconsentofIpsos.1ExecutiveSummaryCopyright©,2019,UNWTOandIPSOS.Globalsurveyontheperceptionofresidentstowardscitytourism:impactandmeasures©2015Ipsos.Allrightsreserved.ContainsIpsos'ConfidentialandProprietaryinformationandmaynotbedisclosedorreproducedwithoutthepriorwrittenconsentofIpsos.2Introduction&Methodology3IntroductionThisresearchisaresultofapartnershipbetweentheWorldTourismOrganization(UNWTO)andIPSOS.Tobettermanagetheissuesarisingfromthegrowingtourismdemandinurbandestinationsitisessentialtounderstandresident'sexperiencesandperceptionsoncitytourism.Theresearchaimsatunderstandingtheperceptionofresidentstowardscitytourism,itsimpacts,aswellasthemostadequatestrategiestomanagethegrowingtourismflowsincities.4Methodology15CountriesSampleIneachcountry1.000/500individualsrepresentativeofglobalpopulation.MethodologyOnlinesurvey.December’[e-mail]18-64intheUSandCanada,aged16-64inallothercountries.12.000onlinesurveysin15countriesCountrySampleArgentina500Australia1000Belgium500Canada1000France1000Germany1000Hungary500Italy1000CountrySampleJapan1000Poland500RepublicofKorea500Spain1000Sweden500UnitedKingdom1000USA1000©2015Ipsos.Allrightsreserved.ContainsIpsos'ConfidentialandProprietaryinformationandmaynotbedisclosedorreproducedwithoutthepriorwrittenconsentofIpsos.5KeyFindings6✓47%ofrespondentsthink‘theyresideincitieswithahighnumberoftourists’.✓Onthepositiveside,52%ofrespondentsthinktourismhasabigormoderateimpactingeneratingwealthandincome.Ontheotherspectrum,46%ofrespondentsthinkit‘createsovercrowding’.✓49%ofrespondentsfeelthatthereshouldbemeasurestobettermanagetourism.✓Respondentsaremostsupportiveofthefollowingmeasures:‘improveinfrastructuresandfacilities’(72%)and‘createexperiencesandattractionsthatbenefitbothresidentsandvisitors’(71%),whereasonly12%thinkthatthereshouldbelimitationstothenumberofvisitors.7Q1.Doyouthinkyouliveinacitywithahighnumberoftourists?47%ofrespondentsthink‘theyresideincitieswithahighnumberoftourists’.Yes47%TOTAL68%63%61%59%50%50%45%44%43%42%38%37%36%33%33%AustraliaArgentinaSwedenSpainCanadaHungaryRepublicofKoreaUnitedKingdomItalyPolandUSAGermanyBelgiumJapanFranceYes8GenerateswealthandincomeCreatesinterculturalexchangesCreatesnewoffersandleisureactivitiesCreatesmorejobsCreatesovercrowdingonthestreets/shops/transportsIncreasescostofhousingIncreasescostofgoodsandservicesIncreasescostoftransportQ2.Howdoestourismimpactyourcity?Onthepositiveside,52%ofrespondentsthinktourismhasabigormoderateimpactingeneratingwealthandincome.Ontheotherspectrum,46%ofrespondentsthinkit‘createsovercrowding’.17%17%15%15%17%17%15%11%35%34%35%33%29%28%30%25%26%26%27%28%28%28%29%32%21%23%23%24%26%27%26%32%BigImpactModerateImpactLowImpactNoImpact52%51%50%48%46%45%45%36%Big+ModerateImpact948%55%59%40%53%39%41%39%46%28%42%53%59%65%53%44%46%51%52%41%43%41%41%45%43%35%36%65%56%55%45%41%51%65%58%42%53%41%43%55%50%31%48%64%59%62%47%42%50%63%61%44%53%45%45%52%50%28%48%55%53%74%48%42%45%51%45%44%41%42%44%47%43%29%46%65%56%45%39%38%52%66%72%44%56%44%39%60%50%25%51%54%64%61%55%48%36%42%39%33%32%26%36%36%34%28%36%61%39%38%31%32%45%56%49%40%43%38%36%51%42%33%43%70%55%45%35%37%TotalArgentinaAustraliaBelgiumCanadaFranceGermanyHungaryItalyJapanPolandRepublicofKoreaSpainSwedenUnitedKingdomUSAGenerateswealthandincomeCreatesmorejobsCreatesovercrowdingonthestreets/shops/transportsIncreasescostofhousingIncreasescostofgoodsandservicesIncreasescostoftransportQ2.Howdoestourismimpactyourcity?(bycountry)CreatesinterculturalexchangesCreatesnewoffersandleisureactivities10Q3.Doyouthinkthereshouldbemeasurestomanagetourismbetterinyourcity?49%ofrespondentsfeelthatthereshouldbemeasurestobettermanagecitytourism.Yes49%TOTAL75%69%67%64%64%61%49%48%46%41%37%32%30%24%24%ArgentinaSpainRepublicofKoreaPolandItalyHungaryAustraliaSwedenBelgiumCanadaFranceUSAUnitedKingdomGermanyJapanYes1172%71%65%50%48%46%40%36%35%16%12%9%Q4.Whatmeasuresdoyouthinkaremoreadequatetodealwiththeincreaseinthenumberoftouriststoyourcity?‘Improveinfrastructuresandfacilities’(72%)and‘createexperiencesandattractionsthatbenefitbothresidentsandvisitors’(71%)–themostimportantmeasurestoaddressthegrowingnumberofvisitors.ImproveinfrastructuresandfacilitiesCreateexperiencesandattractionsthatbenefitresidentsaswellasvisitorsEnsurelocalcommunitiesbenefitfromtourismCommunicatewithandengagelocalcommunitiesCommunicatewithandengagevisitorsPromotetourismtoothertypeofvisitorsPromotedispersalvisitorsallyearlongSetaSystemtomeasureandmonitortourismPromotethedispersalofvisitorswhithinthecityandbeyondLimitthenumberoftourismestablishmentsLimitthenumberofvisitorsStoptourismpromotionTOTALnn12Furtherinformation:SandraCarvãoChief,[e-mail]pecialist,[e-mail]