UNWTO可持续山地旅游当地社区的机会英文版20198

SustainableMountainTourismOpportunitiesforLocalCommunities${protocol}://:22:24PM-IPAddress:49.80.172.117${protocol}://:22:24PM-IPAddress:49.80.172.117SustainableMountainTourismOpportunitiesforLocalCommunities${protocol}://:22:24PM-IPAddress:49.80.172.117Copyright©2018,WorldTourismOrganization(UNWTO)Copyrightcoverphoto:©Olegmit|Dreamstime.comSustainableMountainTourism–OpportunitiesforLocalCommunitiesISBN(printedversion):978-92-844-2025-4ISBN(electronicversion):978-92-844-2026-1DOI:10.18111/9789284420261PublishedbytheWorldTourismOrganization(UNWTO),Madrid,Spain.Firstprinting:2018Allrightsreserved.WorldTourismOrganization(UNWTO)Tel.:[phone]CalledelPoetaJoanMaragall,42Fax:(+34)91571373328020MadridWebsite:@unwto.orgThedesignationsemployedandthepresentationofmaterialinthispublicationdonotimplytheexpressionofanyopinionswhatsoeveronthepartoftheSecretariatoftheWorldTourismOrganizationconcerningthelegalstatusofanycountry,territory,cityorarea,orofitsauthoritiesorconcerningthedelimitationofitsfrontiersorboundaries.Citation:WorldTourismOrganization(2018),SustainableMountainTourism–OpportunitiesforLocalCommunities,UNWTO,Madrid,DOI::CEDRO,CentroEspañoldeDerechosReprográficosTel.:([phone]CalleAlcalá,26,3ºFax:(+34)91308632728014MadridWebsite:@cedro.orgForauthorizationofthereproductionofUNWTOworksoutsideofSpain,pleasecontactoneofCEDRO’spartnerorganizations,withwhichbilateralagreementsareinplace(see:).Forallremainingcountriesaswellasforotherpermissions,requestsshouldbeaddresseddirectlytotheWorldTourismOrganization.Forapplicationssee:{protocol}://:22:24PM-IPAddress:49.80.172.117TableofcontentsAcknowledgments7Foreword9Executivesummary11Chapter1Thecharacteristicsofmountaintourism171.1Perceptionsofmountaintourism171.2Linksbetweenmountainecosystemsandtourism171.3Mountaintourism’spotential18Chapter2Thelongspecializationprocessofmountaintourism212.1Thediscoveryofmountainsasadestination212.2Thepopularizationofmountaintourism222.3Theindustrializationofmountaintourism252.4Theneedforfavourableframeworkconditions262.5Introductiontothecases282.6ThecaseofCourchevel,Savoy,France282.6.1HistoryofCourchevel’sdevelopment282.6.2Geographicsituation292.6.3TheskiingareaoftheThreeValleys312.6.4Thehospitalitysector312.6.5Alpinewellness,leisuresports,shoppingandevents322.6.6Public-privatepartnershipassuccessfactor322.7ThepotentialofskiresortsinEuropeandAsia:benchmarkingnewskiresortsagainstskiresortsintheAlps332.7.1Thebasicsuccessfactorsofskiresorts332.7.2Theinternationalbenchmark342.7.3CentralandEasternEuropeanandCentralAsianskiresorts352.7.4Analysisofthetables372.7.5Conclusions38${protocol}://:22:24PM-IPAddress:49.80.172.117Chapter3Thenatureofthemountaintourismmarket413.1Thedualnatureofmountaintourism413.2Thelocalaspectsofmountaintourism423.3Structuralrisks503.4ChinaandtheRepublicofKorea:thenewdestinations513.5TheChinesemarket523.5.1Overview523.5.2DevelopmentfactorsimpactingtheChinesemarket543.5.3JundushanSkiResort,Beijing543.5.4YabuliSunMountainResort,HeilongjiangProvince553.5.5TheWandaChangbaishanResort,JilinProvince553.5.6ConclusionsforChina563.6ThecaseofYongpyongAll-seasonsResort,RepublicofKorea563.6.1Basicconditions563.6.2Theimportanceofthedomesticskiandmountaintourismmarket573.6.3ThebusinessmodelofYongpyongAll-seasonsResort58Chapter4Thedynamicsofstructuralchangeinmountaintourism614.1Thematurityofmountaintourisminthemainmarkets614.2Thenewmarketconditions654.3Changingsupplystructuresandnewvisitors’behaviourintraditionalmountaincountries664.4Newtrendscreatingmountaintourismpotential684.5Introductiontothecases704.6Therejuvenationofmountainresortsofcountriesintransition,TatryMountainResortsCompanyTMR714.6.1Thebasicconditions714.6.2Agrowth-orientedbusinessstrategy724.6.3Theperformancedrivers734.6.4Conclusions744.7ThecomebackofsnowtourisminJapan:thecaseofNiseko744.7.1Thebasicconditions744.7.2Niseko’schangingskimarket754.7.3Adaptingtotheneedsoftheinternationalskimarket774.7.4Conclusions78${protocol}://