2019中国奢华品报0奢侈品告2019167页

1CLFChinaLuxuryForecast20192019中国奢华品报告21.Respondent’sProfile受访者概况2.ChineseConsumersAndTheirLuxuries中国奢侈品消费概况3.ShoppingAbroad境外购物4.OnlinePurchases线上购物5.InformationChannel信息渠道6.WinningBrands杰出品牌7.Summary总结3RESPONDENT’SPROFILE受访者概况433%23%23%9%12%60,000-69,99970,000-79,99980,000-89,99990,000-99,999100,000(inHKD)港币RESPONDENTPROFILEINHONGKONG来自香港的受访者概况Geography地区Age年龄Gender性别MonthlyHouseholdIncome每月家庭收入54%46%9%29%31%31%Below2526to3536to4546oraboveAverageannualhouseholdincome:HKD975,286平均每年家庭年收入NewTerritories新界37%Kowloon九龙36%HongKongIsland港岛27%小于25岁26岁至35岁36岁至45岁46岁及以上Samplesizeofnumber样本数量:31040岁5RESPONDENTPROFILEINMAINLANDCHINA来自中国内地的受访者概况Geography地区Age年龄Gender性别AnnualHouseholdIncome每年家庭收入56%44%14%32%28%26%Below2526to3536to4546orabove11%9%10%11%12%18%18%10%500,000-599,999600,000-799,999800,000-999,9991,000,000-1,199,9991,200,000-1,499,9991,500,000-1,799,9991,800,000-1,999,9992,000,000(inRMB)人民币Averageannualhouseholdincome:RMB1,400,930平均每年家庭收入Tier1cities一线城市32%Tier2cities二线城市38%Tier3cities三线城市30%Samplesizeofnumber样本数量:1,075小于25岁26岁至35岁36岁至45岁46岁及以上38岁6CHINESECONSUMERSANDTHEIRLUXURIES中国奢侈品消费概况7Onaverage,MainlandChinaconsumershavespentaroundRMB240,000onluxuryitemsayearwhileHongKongconsumerhavespentaroundHKD176,000ayear.中国内地消费者年均花费近240,000元，香港约为176,000港币HongKong*香港MainlandChina#中国内地Luxurywatches高档品牌腕表51,00039,100Luxuryjewelry高档品牌珠宝59,00038,700Luxuryclothing高档品牌服装18,20024,800Luxuryshoes高档品牌鞋类6,70016,100Luxuryhandbagsandleathergoods高档皮包及皮具17,90024,200Luxuryaccessories高档服装配件（腰带、围巾、眼镜等）8,90013,500Luxurybeautyandcosmetics高档美容及化妆品8,80015,200Luxuryautomobiles高档品牌汽车433,600457,400Finewines,liquorandspirits高档葡萄酒、白酒及烈酒8,80011,500Luxuryelectronics高档电子产品14,80018,300Luxurytravel高档旅游27,50026,000Total总计HKD港币175,700RMB人民币237,800P12Mspendingonluxuryitems过去12个月内在奢侈品上的花费8MostHongKongconsumersengagedinluxurytravelwhilemoreMainlandChinaconsumersboughtluxuryclothingandjewelryinthepast12months.香港消费者过去12个月最喜欢旅游，中国内地消费者更爱买服装与珠宝Luxuryclothing高档品牌服装Luxuryjewelry高档品牌珠宝Luxuryhandbags&leathergoods高档皮包及皮具Luxuryshoes高档品牌鞋类Luxurywatches高档品牌腕表Luxurytravel高档旅游Finewines,liquor&spirits高档葡萄酒、白酒及烈酒Luxurybeauty&cosmetics高档美容及化妆品Luxuryaccessories高档服装配件（腰带、围巾、眼镜等）Luxuryelectronics高档电子产品（高档视听、移动通信设备）Luxuryautomobiles高档品牌汽车6958555349484746434315Luxurytravel高档旅游Luxuryhandbags&leathergoods高档皮包及皮具Luxuryclothing高档品牌服装Luxuryshoes高档品牌鞋类Luxuryelectronics高档电子产品（高档视听、移动通信设备）Luxurybeauty&cosmetics高档美容及化妆品Luxuryaccessories高档服装配件（腰带、围巾、眼镜等）Luxuryjewelry高档品牌珠宝Luxurywatches高档品牌腕表Finewines,liquor&spirits高档葡萄酒、白酒及烈酒Luxuryautomobiles高档品牌汽车6766575656535151423924LuxurycategoriespurchasedP12M过去12个月内购买的奢侈品品类21-2526-3536-4546+646673705466585250615353465656495054464650584739395345433957543136514337394742401119171021-2526-3536-4546+6466746261707158536258525063624552566053416563365259524142656029364847344448382626272321Base:28909597Base:155340299281HongKongconsumers:香港地区消费者%MainlandChinaconsumers:中国内地消费者%样本数量样本数量9InHongKong,although26-35years-oldshaveahigheraverageonthetotalspendingonluxuryitemsinthepast12months,peopleaged46orabovegenerallyspentmoreonmajorityofluxuryitems.香港地区，26-35岁的千禧一代在过去12个月综合消费最高，但46岁以上人群在大多数品类上花费最多TotalAgegroups21-2526-3536-4546+Luxurywatches高档品牌腕表51,00048,50043,30051,30061,200Luxuryjewelry高档品牌珠宝59,00019,10040,10043,000133,100Luxuryclothing高档品牌服装18,20013,20016,00021,10019,200Luxuryshoes高档品牌鞋类6,7003,8006,8007,3006,600Luxuryhandbagsandleathergoods高档皮包及皮具17,90011,60018,70018,60018,100Luxuryaccessories高档服装配件（腰带、围巾、眼镜等）8,9006,5008,5009,00010,000Luxurybeautyandcosmetics高档美容产品及化妆品8,8004,2008,1008,30011,900Luxuryautomobiles高档品牌汽车433,60097,400635,000369,000296,000Finewines,liquorandspirits高档葡萄酒,白酒及烈酒8,8007,7009,00010,1007,800Luxuryelectronics高档电子产品14,80011,80014,20014,80016,400Luxurytravel高档旅遊27,50014,50024,00030,20031,300TotalHKD175,70072,700227,500174,300158,700P12Mspendingonluxuryitems(HongKong)过去12个月内在奢侈品上的花费（香港地区）10InMainlandChina,although26-35years-oldshaveahigheraverageonthetotalspendingonluxuryitemsinthepast12months,peopleaged21-25generallyspentmoreoneachluxuryiteminMainlandChinaexceptforwatches,automobileandtravel.在中国内地，26-35岁千禧一代的综合消费亦最高，21-25岁Z世代在除腕表、汽车和旅游之外的各个品类上花费最多TotalAgegroups21-2526-3536-4546+Luxurywatches高档品牌腕表39,10037,30036,90038,10044,300Luxuryjewelry高档品牌珠宝38,70044,00037,60040,00035,600Luxuryclothing高档品牌服装24,80038,60021,00021,90025,500Luxuryshoes高档品牌鞋类16,10021,90013,30013,30021,200Luxuryhandbagsandleathergoods高档皮包及皮具24,20030,10024,60017,30028,600Luxuryaccessories高档服装配件（腰带、围巾、眼镜等）13,50020,70011,10011,40016,500Luxurybeautyandcosmetics高档美容产品及化妆品15,20018,20014,70015,40013,700Luxuryautomobiles高档品牌汽车457,400371,000467,700508,200439,400Finewines,liquorandspirits高档葡萄酒,白酒及烈酒11,50014,60010,30010,00013,600Luxuryelectronics高档电子产品18,30024,00014,50019,20020,200Luxurytravel高档旅游26,00026,80021,70030,50026,400TotalRMB237,800237,600254,100250,200205,000P12Mspendingonluxuryitems(MainlandChina)过去12个月内在奢侈品上的花费（中国内地）11HongKongconsumersbuyluxuryinordertoimprovetheirlifequalitywhilereflectingmytasteandimprovinglifequalityisbothimportantforMainlandChinaconsumers.中国内地消费者将表现个人品