AppsFlyer2018上半年广告平台综合表现报告91页

1 AppsFlyer 20188000145250  “”Introduction1220181625050,00082002,000145250Methodology2 1)2)AppsFlyer  –* ROI100eCPI ROI 20182017350  –3130812230812341254DeviceIDROIARPUKPI)5  63PowerRankingUniversal/Gaming:AllCategories12345678910111213141516171819207PowerRankingUniversal/Gaming:Casual1234567891011121314151617188PowerRankingUniversal/Gaming:Midcore&Strategy1234567891011121314151617189PowerRankingUniversal/Gaming:Casino&Gambling123456789101112131410PowerRankingUniversal/Non-Gaming:AllCategories123456789101112131415161718192011PowerRankingUniversal/Non-Gaming:Life&Culture123456789101112131412PowerRankingUniversal/Non-Gaming:Utility123456789101112131413PowerRankingUniversal/Non-Gaming:Shopping123456789101114PowerRankingNorthAmerica/Gaming:Casual1234567891011121314151615PowerRankingNorthAmerica/Gaming:Midcore&Strategy12345678910111213141516171816PowerRankingNorthAmerica/Gaming:Casino&Gambling123456789101112131415161717PowerRankingNorthAmerica/Non-Gaming:Life&Culture123456789101112131415161718192018PowerRankingNorthAmerica/Non-Gaming:Utility12345678910111213141519PowerRankingNorthAmerica/Non-Gaming:Shopping123456789101112131420PowerRankingWesternEurope/Gaming:Casual123456789101112131421PowerRankingWesternEurope/Gaming:Midcore&Strategy1234567891011121314151622PowerRankingWesternEurope/Gaming:Casino&Gambling12345678910111223PowerRankingWesternEurope/Non-Gaming:Life&Culture12345678924PowerRankingWesternEurope/Non-Gaming:Utility12345678925PowerRankingWesternEurope/Non-Gaming:Shopping123456726PowerRankingEasternEurope/Gaming:Casual12345678910111227PowerRankingEasternEurope/Gaming:Midcore&Strategy1234567891011121314151628PowerRankingEasternEurope/Gaming:Casino&Gambling123456789101129PowerRankingEasternEurope/Non-Gaming:Life&Culture1234567891030PowerRankingEasternEurope/Non-Gaming:Utility1234567831PowerRankingLatinAmerica/Gaming:Casual1234567832PowerRankingLatinAmerica/Gaming:Midcore&Strategy123456789101112131415161733PowerRankingLatinAmerica/Gaming:Casino&Gambling12345678934PowerRankingLatinAmerica/Non-Gaming:Life&Culture12345678935PowerRankingLatinAmerica/Non-Gaming:Utility1234567836PowerRankingSoutheastAsia/Gaming:Casual1234567837PowerRankingSoutheastAsia/Gaming:Midcore&Strategy123456789101112131415161738PowerRankingSoutheastAsia/Gaming:Casino&Gambling12345678939PowerRankingSoutheastAsia/Non-Gaming:Life&Culture123456789101112131440PowerRankingSoutheastAsia/Non-Gaming:Utility1234567891011121341PowerRankingSoutheastAsia/Non-Gaming:Shopping12345642PowerRankingJapan&Korea/Gaming:Casual123456789101143PowerRankingJapan&Korea/Gaming:Midcore&Strategy1234567891011121314151644PowerRankingJapan&Korea/Non-Gaming:Life&Culture12345678910111245PowerRankingJapan&Korea/Non-Gaming:Utility12345678946PowerRankingIndianSubcontinent/Gaming:Casual123456747PowerRankingIndianSubcontinent/Gaming:Midcore&Strategy1234567891048PowerRankingIndianSubcontinent/Non-Gaming:Life&Culture1234567891011121349PowerRankingIndianSubcontinent/Non-Gaming:Utility12345678950PowerRankingGreaterChina/Gaming:Casual1234567891051PowerRankingGreaterChina/Gaming:Midcore&Strategy123456789101112131452PowerRankingGreaterChina/Gaming:Casino&Gambling1234553PowerRankingAustralia&NewZealand/Gaming:Casual123456789101154PowerRankingAustralia&NewZealand/Gaming:Midcore&Strategy12345678910111255PowerRankingAustralia&NewZealand/Gaming:Casino&Gambling123456789101156PowerRankingAustralia&NewZealand/Non-Gaming:Life&Culture123456574Universal/None12345678910111213141558NorthAmerica/EstablishedInRegion123456789101112131415YEPAds161759NorthAmerica/Up&Comers12345678910111213141560WesternEurope/EstablishedInRegion123456789101112131461WesternEurope/Up&Comers1262EasternEurope/EstablishedInRegion123456789101112131463EasternEurope/Up&Comers123456764IndianSubcontinent/EstablishedInRegion12345678910111265IndianSubcontinent/Up&Comers123456766Japan&Korea/EstablishedInRegion123456789101112131415161718192067Japan&Korea/Up&Comers12345678910111268GreaterChina/EstablishedInRegion123456789101169GreaterChina/Up&Comers12345678970SoutheastAsia/EstablishedInRegion12345678971SoutheastAsia/Up&Comers1234567872LatinAmerica/EstablishedInRegion12345678910111273LatinAmerica/Up&Comers12345678910745ROIUniversal/Gaming:AllCategories12345678910111213141575Universal/Non-Gaming:AllCategories12345678976Gaming/Casino&Gambling1324657877Gaming/Casual12345678910111278Gaming/MidCore&Strategy1234567891011121379Non-Gaming/Shopping123456780Non-Gaming/Life&Culture12345678816Universal1234567891011121382GamingAllCategories123456783Shopping1234567891084Non-GamingAllCategories12345678910856GoogleGoogle23%GoogleGoogleUACGoogleFacebookFacebook——FacebookGoogleFacebook—/50%20%25%Facebook——GoogleAppleTwitterLiftoff20%FacebookGoogleAppLovinApple50%ironSource“”ironSource126ironSource5ROI3ROI128%LATAM/SnapchatSnapchatSnapchat54168ROISnapSnapchat75%36%AppleApple3FacebookGoogle——ASAApple541410Apple63Apple20%LATAMEMEAAPACApple