lecture-1-speaking-in-public

LOGOLecture1speakinginpublicCompanyLogothepowerofpublicspeakingThroughouthistorypeoplehaveusedpublicspeakingasavitalmeansofcommunication.WinstonChurchillRonaldReaganMartinLutherKingHillaryClintonBarackObamaMargaretThatcherNelsonMandelaSunYat-senMaoZedongDengXiaopingCompanyLogoWhatispublicspeaking?Publicspeaking,asitsnameimplies,isawayofmakingyourideaspublic—ofsharingthemwithotherpeopleandofinfluencingotherpeople.CompanyLogoimportanceofpublicspeakingoccasion1Youaretheassistantmanagerinabranchofficeofanationalcompany.Yourimmediatesuperior,thebranchmanager,isabouttoretire,andtherewillbearetirementdinner.Alltheexecutivesfromthehomeofficewillattend.Ashiscloseworkingassociate,youareaskedtogiveafarewelltoastattheparty.Youprepareanddeliveraspeechthatisbothwittyandtouching—aperfecttributetoyourboss.Afterthespeech,everyoneapplaudsenthusiastically,andafewpeoplehavetearsintheireyes.Thefollowingweekyouarenamedbranchmanager.CompanyLogooccasion2Oneofyourchildrenhasalearningdisability.Youhearthatyourlocalschoolboardhasdecided,forbudgetreasons,toeliminatethespecialteacherwhohasbeenhelpingyourchild.Atanopenmeetingoftheschoolboard,youstandupanddeliverathoughtful,compellingspeechonthenecessityforkeepingthespecialteacher.Theschoolboardchangesitsmind.CompanyLogooccasion3Youareoneofsevenmanagementtraineesinalargecorporation.Oneofyouwillgetthelower-managementjobthathasjustopened.Thereistobealargestaffmeetingatwhicheachofthetraineeswilldiscusstheprojectheorshehasbeendeveloping.Onebyoneyourcolleaguesmaketheirpresentations.Theyhavenoexperienceinpublicspeakingandareintimidatedbythehigher-rankingmanagerspresent.Theirspeechesarestumblingandawkward.You,however,calluponalltheskillsyoulearnedinyourpublicspeakingcourse.Youdeliveraninformativetalkthatisclear,wellreasoned,andarticulate.Yougetthejob.CompanyLogoTheimportanceoftheskillistrueacrosstheboard—foraccountantsandarchitects,teachersandtechnicians,scientistsandstockbrokers.Eveninhighlyspecializedfieldssuchascivilandmechanicalengineering,employersconsistentlyranktheabilitytocommunicateabovetechnicalknowledgewhendecidingwhomtohireandwhomtopromote.Theabilitytospeakeffectivelyissoprizedthatcollegegraduatesareincreasinglybeingaskedtogiveapresentationaspartoftheirjobinterview.CompanyLogoCompanyLogo1.PublicspeakingismorehighlystructuredstricttimelimitationsaccomplishapurposeanticipatequestionsinthemindsoflistenersmuchmoredetailedplanningandpreparationnointerruptionCompanyLogo2.PublicspeakingrequiresmoreformallanguagenoslangnojargonnobadgrammarCompanyLogo3.PublicspeakingrequiresadifferentmethodofdeliveryadjusttheirvoicestobeheardclearlyassumeamoreerectpostureavoidverbalhabitsCompanyLogoTheSpeechCommunicationProcessTherearesevenelements:speakermessagechannellistenerfeedbackinterferencesituationCompanyLogospeakerThepersonwhoispresentinganoralmessagetoalistener.Inpublicspeaking,youwillusuallypresentyourentirespeechwithoutinterruption.Successdependson:personalcredibilityknowledgeofthesubjectPreparationofthespeechmannerofspeakingsensitivitytotheaudienceenthusiasmCompanyLogomessageWhateveraspeakercommunicatestosomeoneelse.verbalmessage(whatyousay)1.narrowyourtopicdown2.supportingdetails3.accurate,clear,vivid,andappropriatenonverbalmessage(howyousay)1.toneofvoice2.appearance3.gestures4.facialexpression5.eyecontactCompanyLogochannelThemeansbywhichamessageiscommunicated.Commonlyusedchannels:televisionradiodirectCompanyLogolistenerThepersonwhoreceivesthespeaker’smessage.frameofreference—thetotalknowledge,experience,goals,values,andattitudes.beaudience-centeredCompanyLogofeedbackThemessages,usuallynonverbal,sentfromalistenertoaspeaker.Commonfeedbacks:leanforwardintheirseatslaughatyourjokesquizzicallooksontheirfacesshuffletheirfeetandgazeattheclockapplaudinapprovalCompanyLogointerferenceAnythingthatimpedesthecommunicationofamessage.Interferencecanbeexternalorinternaltolisteners.externaltrafficoutsidethebuildingpeopleconversinginthehallaroomthatisstiflinghotorfreezingcoldinternaltoothacheworryingaboutatestbroodingaboutanargumentwithgirlfriendCompanyLogosituationThetimeandplaceinwhichspeechcommunicationoccurs.e.g.funeralschurchservicesgraduationceremoniesindoorsoutdoorsasmallclassroomadenselypackedcrowdahandfulofscatteredsoulsCompanyLogoanexampleofthespeechcommunicationprocessItwas5:15P.M.,andthefallsalesconferenceofOmniBrands,Inc.,hadbeengoingonallday.Aseriesofnew-productpresentationstobuyersfromthecompany’slargestcustomershadtakenmuchlongerthanexpected.AlysonKaufmanwasworried.Asamarketingmanagerforfragrances,shewasthelastspeakeroftheday.WhenAlysonrosetoaddresstheaudience,sheknewshefacedadifficultsituation.Shehadbeenallotted45minutestointroduceherproducts,andthemeetingwasscheduledtoendin15minutes.What’smore,holidaysalesofherentireproductlinedependedinlargepartonthispresentation.situationspeakerCompanyLogoAlysonsteppedtothemicrophoneandbegantospeak.Shecouldseemembersoftheaudiencelookingattheirwatches,andsheknewtheywereeagertogettodi