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1、BusinessandSocietyUnit1Lead-inBusinessisakeyactivityofthecultureofanysociety,enablingpeopletoservetheneedsofeachotherfreely.Makingprofitisagoodsignthatbusinessisrunningwell,atthesametime,businessethicisnecessarybothforthecorporatesuccessandapositivecorporateimage.Ethicalbusinessbehavioralsocoverssupportingpeople’srightsasconsumers.Afterstudyingthisunit,youwillbeableto:◇Understandtherelationshipbetweenbusinessandsociety.◇Discussissuesconcerningbusinessethics.◇Knowhowtoprotectyourselfasaconsumer.。

2、TextASocialResponsibility1.SocialResponsibility2.DevelopmentsinSocialResponsibility3.SocialResponsibilityToday4.OtheropinionstowardssocialResponsibilityWhatissocialresponsibility?Socialresponsibilityistheideathatfirmshaveobligationstosocietybeyondtheireconomicobligationstoownersorstockholdersandalsothoseprescribedbylaworcontract.SocialResponsibilityIngeneral,abusinesshastwomainresponsibilities.1.toobeythelaw.2.toearnprofitstocontinueoperations,payemployees,andprovideareturntoownersandstockholder。

3、s.SocialResponsibilityTobehaveinasociallyresponsibleway,managersmustbewareofhowtheiractionsinfluencetheenvironment.SocialResponsibilitySocialResponsibilityDevelopmentsinSocialResponsibility★Governmentregulationintheearly1900swasminimal.★Mostconsumersbelievedthatcompetitionandgeneralmarketactivitywouldcorrecttheabusesofthemarketplace.DevelopmentsinSocialResponsibility★From1920to1950,businessesusedaggressivesalesmethodstoexpandtheirprofits.Theybelievedthatthebestwaystoinformconsumersaboutproductsw。

4、erepersonalsellingandadvertising.★Asthemarketplacebecameincreasinglycompetitive,theCongresspassedlawstoreducethemonopolistictendenciesofbigbusinessandforcedcompaniestoprovidesocialservicestoindividuals.SocialResponsibilitySocialResponsibilitySocialResponsibilityTodayBytheearly1950s,findingthatthekeytoincreasingsalesistoproducethingsthatpeoplewantandneed,businessesplannedproductstomeetcustomers’needs.SocialResponsibilitySocialResponsibilityTodaySocietyexpresseswhatitdoesnotwantinseveralways.1.Law。

5、makersandregulatorygroupsattempttoprohibitandcontrolundesiredbusinesspractices.2.Awidevarietyoflawsandguidelinesrelatetoproductsafety,warranties,packaging,labeling,advertising,personalselling,andpricing,nottomentioncompetitiveandenvironmentalissues.3.special-interestgroupspressurebusinesstoachievedesiredperformancestandardsortochangecertainongoingactivities.SocialResponsibilitySocialResponsibilityTodayTobesuccessful,abusinessmustdeterminewhatcustomers,employees,governmentregulators,andcompetitor。

6、s,aswellassocietyingeneral,wantorexpectintermsofsocialresponsibility.SocialResponsibility◆Anexpandedviewofsocialresponsibilityregardsorganizationsashavingacorporatesocialconsciousness.◆Aspartofbeingresponsible,theinterestsofthecorporationarebalancedagainstitsaccountabilityfortheeffectofitsactionsuponsociety,theenvironment,andotherinterestedparties.Acompanywithastrongcorporatesocialconsciousnesswouldbe:☆profitable☆payhighwages☆attracthigh-qualityjobcandidates☆beadmiredbythegeneralpublicandthegove。

7、rnmentSocialResponsibilityOtheropinionstowardssocialResponsibilitySocialResponsibility◆Mostcompaniestodayconsidertheimplementationofsocialresponsibleactionsacostofdoingbusiness.◆AWal-Martseniorexecutivesays,“Thewatchwordforallourpeopleis‘Dowhatisright.’That’swhatwereallypreachandteach,andwewant”.◆TwoofWal-Mart’smerchandisingdecisionsweretosell:1.huntingrifles,butnothandguns2.tabloidnewspapersliketheNationalEnquirer,butnotadultmagazineslikePenthouseOtheropinionstowardssocialResponsibility1.Busine。

8、ssEthics2.ResponsibilityofBusinessinSociety3.TheConceptofthePyramidofSocialResponsibility4.EthicalDecision-Making5.EthicalLeadershipTextBFourBroadThemesofBusinessEthics6.CorporateGovernanceBusinessEthicsEthicsisthestudyofmoralsandmoralchoices.Itfocusesonstandards,rules,andcodesofconductthatgovernthebehaviorofindividualsandgroups.FourBroadThemesofBusinessEthicsFourBroadThemesofBusinessEthicsResponsibilityofBusinessinSocietyBusinessandsocietyareinterdependent.Societydependsonbusinessforwealthcreat。

9、ionwhilebusinessdependsonsocietyforanenvironmentwhereinitcanmeetitsdutytocreatewealth.TheConceptofthePyramidofSocialResponsibility◆Atthebottomofthepyramidistheexpectationthatbusinessescreateemploymentandwealth.◆Atthenextlevel,businessesarealsoexpectedtoobeythelawandminimizeanysocialproblemsthatappearedinrunningtheirbusiness.◆Finally,ifbusinessissuccessful,societyexpectsbusinesstogiveback.FourBroadThemesofBusinessEthicsMakingethicaldecisionscanbedifficult.Wemakemostoftheminaworldofeconomic,profes。

10、sionalandsocialpressures.FourBroadThemesofBusinessEthicsEthicalDecision-MakingEthicaldecision-makingrequiresmorethanabeliefintheimportanceofethics.Italsorequiresethicalsensitivitytoimplicationsofchoices,theabilitytoevaluatecomplex,ambiguousandincompletefacts,andtheskilltomakeethicaldecisionseffectively.FourBroadThemesofBusinessEthicsEthicalDecision-MakingEthicalLeadershipWithoutethicalleadership,rewardsandpromotionsforethicalbehavior,andalackoftrainingandattentiontodevelopingastrongethicalculture。