Business-plan-template 全英商业计划书模板

Page1of22BusinessplanforanewbusinessThebusinessplanconsistsofanarrativeandseveralfinancialworksheets.Thenarrativetemplateisthekeytothebusinessplan.Itcontainsmorethan150questionsdividedintoseveralsections.Omitanyquestionsthatdonotapplytoyourtypeofbusiness.Whenyouhavefinishedwritingyourfirstdraft,youwillhaveacollectionofsmallessaysonthevariousaspectsofthebusinessplan.Thenextstageistoeditthemintoasmooth-flowingnarrative.Therealvalueofcreatingabusinessplanisnotinhavingthefinishedplaninyourhand;rather,thevalueliesintheprocessofresearchingandthinkingaboutyourbusinessinasystematicway.Theactofplanninghelpsyoutothinkthingsthroughthoroughly,studyandresearchifyouarenotsureofthefacts,andlookatyourideascritically.Ittakestimenow,butwillhelpavoidcostly,perhapsdisastrous,mistakeslater.Thisbusinessplanisaspecificmodelsuitableforhigh-techbusinesses.Beforeyoubegin,lookatthe1stsectionTailoringtheplan.Ithastipsforfine-tuningyourplantomakeaneffectivepresentationtoinvestors.Ifthisiswhyyou’recreatingyourplan,payparticularattentiontoyourwritingstyle.Youwillbejudgedbythequalityandappearanceofyourworkaswellasbyyourideas.Ittypicallytakesseveralweekstocompleteagoodplan.Mostofthattimeisspentinresearchingandrevisingyourideasandassumptions.Butthisisthevalueoftheprocess.Somaketimetodothejobproperly.Thosewhodosoneverregrettheeffort.Andfinally,besuretokeepdetailednotesonyoursourcesofinformationandontheassumptionsunderlyingyourfinancialdata.TailoringtheplanThegenericbusinessplanpresentedshouldbemodifiedtosuityourspecifictypeofbusinessandtheaudienceforwhichtheplaniswritten.ForraisingcapitalForinvestorsInvestorshaveadifferentperspective.Theyarelookingfordramaticgrowth,andtheyexpecttoshareintherewards:oFundsneededshort-termPage2of22oFundsneededintwotofiveyears’timeoHowthecompanywillusethefunds,andwhatthiswillaccomplishforgrowthoEstimatedreturnoninvestmentoExitstrategyforinvestors(buyback,saleorIPO)oProportionofownershipthatyouwillgiveuptoinvestorsoMilestonesorconditionsthatyouwillacceptoFinancialreportingtobeprovidedoInvolvementofinvestorsontheboardorinmanagementFortypeofbusinessHigh-techcompaniesEconomicoutlookfortheindustryWillthecompanyhaveinformationsystemsinplacetomanagerapidlychangingprices,costsandmarkets?Willyoubeonthecuttingedgewithyourproductsandservices?Whatisthestatusofresearchanddevelopment?Andwhatisrequiredto:oBringproduct/servicetomarket?oKeepthecompanycompetitive?Howdoesthecompany:oProtectintellectualproperty?oAvoidtechnologicalobsolescence?oSupplynecessarycapital?oRetainkeypersonnel?High-techcompaniessometimeshavetooperateforalongtimewithoutprofitsandsometimesevenwithoutsales.Ifthisfitsyoursituation,abankerprobablywillnotwanttolendtoyou.Venturecapitalistsmayinvest,butyourcasemustbeverygood.Youmustdolonger-termfinancialforecaststoshowwhenprofittake-offisexpectedtooccur.Andyourassumptionsmustbewelldocumentedandwellargued.Page3of22BusinessplanOWNERSYourBusinessNameDateE-MailWebpagePage4of22Tableofcontents1.Executivesummary........................................................................................................................................62.IntroductiontotheCompanyanditsManagement........................................................................................72.1CompanyOverview.........................................................................................................................................72.2OrganisationalStructure.................................................................................................................................72.3TheManagementTeam..................................................................................................................................72.4AdvisoryBoard................................................................................................................................................72.5ProposedManagementCompensation...........................................................................................................72.6HeadcountForecast........................................................................................................................................73.ProductsandServicesDescription..................................................................................................................83.1ProductsandTechnologiesIntroduction........................................................................................................83.2DetailedDevelopmentPlan.............................................................................................................................83.2.1ProductRoadmaps...................................................................................................................................83.2.2DevelopmentStages................................................................................................................................83.3FutureApplications.............................................................................................