企业文化培训实务与事例

华中科技大学硕士学位论文企业文化培训实务与事例姓名：雷晶申请学位级别：硕士专业：工商管理指导教师：张子刚20050401IAAAIIABSTRACTWiththetrendofglobalcompetitionandknowledge-economy,mostcountriesandenterprisescometolaystressonHumanResources,aswellastraining,whichisoneofthemeasuresinHumanResourcesDevelopmentandinimprovingHumanResourceslevel.Butnowadays,thosetrainingsaremostlyaboutemployeescertaintechniques,fewaboutspirituallevels,suchascorporate-valuejudgment,identity,etc.Thispaperfirstlydiscussesthetheoriesandrelationshipbetweentrainingandcorporate-culture,inordertoilluminatethesignificanceofcorporate-culturetraining.Italsoemphasizesonthefunctionofcorporate-culturetrainingongatheringcorporateaffinity,approbatebyemployeesandstrengtheningcorporatecore-competitiveness.Secondly,thispaperminutelydemonstratesthemethodofcorporate-culturetrainingplanningandexecuting.Itnarratesthefactsandthreeaspectscombinedbycontent,organizingandmodeoftraining,whichweneedtotakeintoaccountasplanning.Furthermore,itintroducestheflowofexecutingcorporate-culturetraining.Inthefourthpartofthepaper,itbringsinacasebycorporateA,soastointroducehowtoprogramandactualizecorporate-culturetraining.Itcitesthebackground,managementstrategy,strategiclayout,corporatecultureandcurrenttrainingsystemofcorporateA,todeduceitstrainingdemand.Lastbutnottheleast,thepaperpresentstheexecutionofthecorporate-culturetrainingincorporateA.Ittriestorecommendindetailhowwecouldexecutecorporate-culturetraining.Bytheevaluationofthecase,italsosummarizessomecomplementaryrecommendations.KeywordsTrainingCorporateculturePlanningExecutingCorporate-culturetraining_____111.112:321.280495%5%56,1.33AAA422.172.2852.3,,,,,,,,,6,,,10,,,,?,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,7,,,12,,,,,,,,,,,,,,,,,,,,,,;,;,,,,,,,,,,,,,,,,,IBM7,2.15%,,,,,,;8,,,,,,,,,,,,,,,933.1(1)HP10(2)(3)(5W2H15)WhatWho20211WhenWhereWhichHowHowMuch3.2(1)(2)12[16](3)13(4)21:22(5)23(D.L.Kirkpatrick)195926:(ReactionLevel),(LeaningLevel),(BehaviorLevel)()(ResultsLevel)14A154A4.1A4.1.1A1990A1993A19961997A1996AA15001999AA2000AA20012003A90%11%60%2003A200420052003A20047AA72116200493668200360.3420041-9664.1.2AA:()()A14451002004501005010150702005100250-270100-150200910001-24.1.3AA1445100AAAA17A20048A(B)4.2AAA(1),AAA**AAAAXXXXXX(2)AA:AAA()18()()?()90%AAAAAA()AA.A(AAAAAAA19AA4.3A4.3.1AA20044144532005200425790%AAA26AAA20AA4.3.2AA(1)1200A10002A1200A(2)A(3)A(4)21AA225A5.1A200410BAA5.1.1AA5-15-1A()23A5-25-2AA24AA12()A()5.1.2(1)1200A(2)5-15-2(3)(4)25A5.2A5.2.1200410A45ABA5.2.2A(1)A5-3265-3A11114112112111311121121113112111141121113112111311211114115273121040(2)20041091010AAA27AAA285.2.3AAAABB20041012A8745A8895.2.47272723832297%100668610085-10070-8460-6930-5930(1)5-1290232380102030400232385555-6970-8485-1005-15-45-4(2),58140003438000412650042273003628800492210060120005121000,5715000571500030(3)AAAAAA31()AA5.3A(1)(2)(3)(4)32(5)3321,,,342003FMBA35[1].W...:.1990[2]...:.1996[3]PooleM.&WarnerM.TheTEBMHandbookofHumanResourceManagement.InternationalThomsonBal-messPress.1998[4]..Z—..1984[5].IBM().:.1987[6]...2002,11:45-51[7].HR.:2001.2002:81[8]...2004,2:111-112[9]...1998,3:36[10]...2004,2:77-78[11]....2002[12],...2000,4:12-13[13].....1989[14]..:.2002:11-24[15]Sherman.Managinghumanresources.South-WesternCollegePub.1996[16]BureauofNationalTrainingEmployees.PersonnelPoliciesForum.1965,11:102-14736[17]...2001,8:26[18]RaymondA.Noe...:.2001:105-129[19]Jack.J.Phillips...:.2001:47-57[20]R...M...:.1998[21]Kleiman.Humanresourcemanagement.ChinaMachinePress.1998[22]TorringtnnD&HallL.PersonnelManagement.PrenticeHall:ANewApproach.1987[23]MilesR&SnowC.DesigningStrategicHumanResourceSystems.OrganizationalDynamics.1984,3:340-363[24]...2002,3:41-42[25]..,.2003,4:24-25[26]Harvey.HumanresourcemanagementPrenticeHall.1996[27],.21.,2002[28].P....,..1997[29],...2001,6:23-24[30]...2003,4:32[31]...2001,6:13-14[32]Kotter,J.P.andHeskett,J.L.CorporateCultureandPerformance.TheFreePress.1992[33]..:.1995[34]McGill,M.,Slocum,J.andLei,D.ManagementPracticesinLearningOrganizations.OrganizationalDynamics.1992,21(2):4-3237[35]Levinson,H.,etal.Men,ManagementandMentalhealth.HarvardUniversityPress.1962[36]Thompson,A.A.,Strickland,A.J.StrategicManagement:Concepts&Cases,12e.McGraw-Hill.2001[37]...2000,7:12[38]K.Kelly.MotorolaTrainingfortheMillennium.BusinessWeek.1994,3158-172[39]Nevis,E.C.,DiBella,A.J.andGould,J.M.UnderstandingOrganizationsasLearningSystems.SloanManagementReview,winter.1995:73-85[40]Oden,H.W.ManagingCorporateCulture,Innovation,andIntrapreneurship.GreenwoodPublishingGroup.1997[41],...2002,5:29[42]Acemoglu,D.andPischke,J..WhyDoFirmsTrain?TheoryandEvidence.TheQuaterlyJournalofEconomics.1998[43]Probst,G.andBuchel,B.OrganizationalLearning:theCompetitiveAdvantageoftheFuture.London:PrenticeHall.1997[44]JackJ-Philips.Training&Development.1996,2:5-6[45]Rhoades,L.andEisenberger,R.PerceivedOrganizationalSupport:AReviewoftheLiterature.JournalofAppliedPsychology.2001,87:698-714[46]Schneider,B.OrganizationalClimateandCulture.Jossey-BassInc.1990[47]ThornburgL..PayforPerformance:WhatYouShouldKnow.HRMagazine.1992,June:17-1938!AA1)A