咨询顾问手册（DOC 342页）

顾问咨询指南ConsultingGuide本企业发展顾问咨询指南适用于顾问咨询公司。它为顾问咨询公司实施咨询项目提供了详尽的指导。ThisreportistheBusinessDevelopmentConsultingguidetobeusedbytheBSP’s.ItsetsouttheModulesforBSP’stoimplement目录TABLEOFCONTENTS背景BACKGROUND.....................................................................4了解本指南UNDERSTANDINGTHISGUIDE...................................6八模块企业发展阶梯THE8MODULEBUSINESSDEVELOPMENTLADDER....................................................................9模块一：了解你的企业MODULE1:UNDERSTANDINGWHATBUSINESSYOUAREIN.........................................................10概述OVERVIEW.................................................................................10主要学习目标KEYLEARNINGOBJECTIVES...................................11工具TOOLS.........................................................................................12典型的模块一程序TYPICALMODULE1PROGRAM.......................13需完成的任务TASKSTOBECOMPLETED........................................14模块二:了解顾客、市场和产品MODULE2:UNDERSTANDINGTHECUSTOMERS，MARKETSANDPRODUCTS............................................................................................29概述OVERVIEW.................................................................................29主要学习目标KEYLEARNINGOBJECTIVES...................................30工具TOOLS.........................................................................................31典型模块二程序TYPICALMODULE2PROGRAM...........................33需完成的任务TASKSTOBECOMPLETED........................................34模块三:确定商业模式MODULE3:DEFININGTHEBUSINESSMODEL..............................................................................50概述OVERVIEW.................................................................................50主要学习目标KEYLEARNINGOBJECTIVES...................................51工具TOOLS.........................................................................................52典型的模块三程序TYPICALMODULE3PROGRAM.......................54需完成的任务TASKSTOBECOMPLETED........................................54需完成的任务TASKSTOBECOMPLETED........................................55模块四:员工授权MODULE4:TEAMEMPOWERMENT...............71对企业业绩进行管理MANAGINGORGANISATIONALPERFORMANCE....................................................................................72主要学习目标KEYLEARNINGOBJECTIVES...................................73工具TOOLS.........................................................................................74需完成的任务TASKSTOBECOMPLETED........................................77模块五:市场营销战略计划MODULE5:STRATEGICMARKETINGPLAN.............................................................................93概述OVERVIEW.................................................................................93主要学习目标KEYLEARNINGOBJECTIVES...................................94工具TOOLS.........................................................................................95典型的模块五程序TYPICALMODULE5PROGRAM.......................97需完成的任务TASKSTOBECOMPLETED........................................98模块六:企业系统化MODULE6:BUSINESSINDEPENDENCE................................................................................114概述OVERVIEW...............................................................................114主要学习目标KEYLEARNINGOBJECTIVES.................................116工具TOOLS.......................................................................................117典型的模块六程序TYPICALMODULE6PROGRAM.....................119需完成的任务TASKSTOBECOMPLETED......................................120模块七:组织结构，知识，环境管理和技术应用战略MODULE7:ORGANISATIONALSTRUCTURE，KNOWLEDGE，ENVIRONMENTALMANAGEMENTANDTECHNOLOGYSTRATEGIES...........................................................136概述OVERVIEW...............................................................................136主要学习目标KEYLEARNINGOBJECTIVES.................................138工具TOOLS.......................................................................................139典型的模块七程序TYPICALMODULE7PROGRAM.....................141需完成的任务TASKSTOBECOMPLETED......................................142模块八:反馈和持续改善MODULE8:FEEDBACKANDCONTINUOUSIMPROVEMENT......................................................158概述OVERVIEW...............................................................................158学习目标LEARNINGOBJECTIVES..................................................159工具TOOLS.......................................................................................160典型的模块八程序TYPICALMODULE8PROGRAM.....................162需完成的任务TASKSTOBECOMPLETED......................................162需完成的任务TASKSTOBECOMPLETED......................................163注NOTES.............................................................................................179注NOTES.............................................................................................180注NOTES.............................................................................................181注NOTES.............................................................................................182背景Background本指南旨在为咨询顾问公司和其它商业服务机构提供技术和方法，使他们能够成功地为中小企业提供咨询服务。Thisguideis