国际IT咨询公司的竞争力分析体系

ComparingITConsultingCompetitivenessofLocalITCompaniesGroup2Yun,DongWonKim,WoongMoon,JeongNamNang,HeeKyungCha,ChangIKGroupReport1.Introduction2.PreviousResearch3.ResearchTool&Model4.SelectedVariablesandProxies5.Findings6.Result&StatisticalAnalysis7.Conclusion8.FurtherStudy9.AppendixAGENDA3SUNY-SB_MSTM1.IntroductionNowadays,wecannotlivewithoutcompetitiveness.Tosurviveinbizworld,competitivenessiskeyfactorforsuccess.ByComparingITConsultingCompetitivenessofLocalITCompaniesinKorea,we’dliketodiagnosethedomesticcompetitivenessof3majorlocalITCompany-SamsungSDS,LGCNS,SKC&CtheglobalcompetitivenessofthemWeusethegeneralizeddoublediamondmodeltocalculatecompetitivenessandglobalizationindices,andthestatisticalanalysis.4SUNY-SB_MSTM1.Introduction–DefinitionofITConsultingConsultingservicesareadvisoryservicestohelpcompaniesanalyzeandimprovetheefficacyofbusinessoperationsandtechnologystrategies.InfluencetheadoptionofIT.CorporatestrategyReviewofbusinessplansBusinessprocessanalysisorre-engineeringConsultingservicesBusinessConsultingservicesAssessdifferenttechnologystrategiesAligntechnologystrategywithbusinessorprocessstrategy.Providingstrategic,Architectural,operationalandimplementationplanning.ITConsultingservices5SUNY-SB_MSTM2.PreviousResearchSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionFactorConditionBasicHumanResource#ofconsultant▲VEducationLevelofconsultant▲VDeliverability#ofsolution▲▲VIndustrycoverage–ReferenceSitesAddedVR&DInvestment▲FinancialCreditratebycurrentratio▲Profitratio▲Globalization#ofoverseabranchesGlobalVAdvancedSkill#ofskilledconsultant▲▲VRevenue/#ofConsultants▲VSophisticationCustomerManagement▲InnovationSpeed▲KnowledgeManagementHistoryofKMS(years)▲V#ofKMAgent▲VAccesstoglobalknowledgesourceAddedV6SUNY-SB_MSTM2.PreviousResearch-continuedSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionDemandSizeTraditionalMarketMarketShareinITServiceindustry▲▲VSIMarketSize/Population▲Growthrategrowthrate▲Sophistica-tionReputationPriceperconsultantAddedVExternalGroupRevenueAddedVPreferenceConsultingfirmpreference▲VR&SDirectRelatedIndustryAssistancetoconsulting-relatedindustryrevenue▲VRelatedConsultingcapability#ofBusinessConsultantAddedVIndirectM&AExperienceStrengthgainedbyM&AofconsultingfirmAddedV7SUNY-SB_MSTM2.PreviousResearch-continuedSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionS.S.RStrategyCEOAbilityCEOAbility▲CEOWillGrossRevenuetargetratio(3years)AddedVCEO’swilltogrowthAddedVCompensationCompensation&BenefitLevel▲VIndustryLeadershipIndustrySolutionLeadership-#of1stsolution▲Partnership#ofPartnershiporAlliancewithWorldClassConsultingFirm▲VStructureProcessCMMLevel-StandardProcess▲VProcessSophistication-Coordination▲RivalryIntensityofRivalry#ofconsultingfirm▲Monopoly#ofmonopolizedserviceAddedV*References-AccentureConsultingBusinessStrategy(2001)-SamsungSDSTheCompetitivenessofSamsungSDSine-Environment(2000)-SKC&CCompetencyAnalysisofSKC&C’sConsultingResources(2003)8SUNY-SB_MSTM3.ResearchTool&ModelDiamondModelITConsultingMarketinKorea•CEO’sWill•Compensation&Benefit•RecruitPlan•Partnership&Process•Monopoly•HumanResources•DeliveryCapability•Skill•Knowledge•RelatedIndustries•RelatedConsultant•M&AExenperienceFactorConditions•TraditionalMarket•GrowthRate•Reputation•PreferenceDemandConditionsRelated&SupportingIndustriesStrategy,Structure&RivalryITConsultingMarket•GlobalStrategy•GlobalBrandImageGeneralizedDoubleDiamondModel•Size•Quality•Globali-zationlevel9SUNY-SB_MSTM3.ResearchTool&ModelDataSourcesandTreatmentCharacteristicsDataSourcesTreatmentQuantitativeDataInternet,Theses,Articles,IndustryJournalsSKC&CKnowledgeDBConvertoriginaldataintothefivescalefigureQualitativeDataSurvey(Questionnaire)StatisticalAnalysisAppliedtoqualitativedataTotesthypothesisTestMethodH0(NullHypothesis)H1(AlternativeHypothesis)ANOVATherearenodifferenceamongthecompaniesRejecttheH0t-TestTherearenodifferencebetweenspecifictwocompaniesRejecttheH0)321(10SUNY-SB_MSTM4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightFactorConditionBasicHumanResource#ofConsultant+15EducationLevel+10DeliverableCapability#ofsolution+10#ofIndustriestheycanconsult+10AdvancedSkillExperiencedemployee–Seniorlevel+15Revenue/#ofConsultants+10KnowledgeKMSage+5#ofKMAgent+15GlobalKnowledgeSource+1011SUNY-SB_MSTM4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightDemandConditionSizeTraditionalMarketMarketShareinITServices+20GrowthRateRevenueGrowthRate(3years)+20SophisticationReputationUnitPrice+20ExternalGroupRevenue+15PreferencePreference–Survey+25R&SDirectRelatedIndustryRevenueinSIArea+40RelatedConsultant#ofBusinessConsultant+30IndirectM&AExperienceStrengthofM&Aofconsultingfirm+3012SUNY-SB_MSTM4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightS.S.RStrategyCEOWillGrossRevenuetargetratio(3years)inconsulting+15CEO’sWill–Survey+15CompensationCompensation&BenefitLevel-Survey+15RecruitPlan#ofincreasedemployeeinnextyear+15Partnership#ofPartnershiporAlliancewithWorldClassConsultingFirm+15StructureProces