麦当劳的英文SWOT分析

精品文档你我共享AAAAAAAbusinessreportforMcDonald’sWrittenby:Introduction…………………………………..byShadowZ09165640BodyStrengths...…………………………………byDavidZ09165626Weakness...…………………………………byJackZ09165638Opportunities...……………………………..byTomZ09165639Threats...……………………………………byShadowZ09165640Summary...……………………………………byShadowZ09165640Dateofreport:08/4/2011精品文档你我共享AAAAAAIntroductionMcDonald’swasfoundedin1955.Itisfamousforitsfastfoodallovertheworld.Wecansee“M”allovertheworld.Ithasaboutthirtythousandsubbranchesintheworld.Itattractssomanypeopleloveit.Itsadvertisement“I’mLovin’it”ispopularallovertheworld.Shadow,Tom,JackandDavidwillusetheSWOTanalysistofindoutitsstrength,weakness,opportunityandthreat.WebelievethattheanalysiswillhelpMcDonald’sdevelopfasterandtobemorepowerful.StrengthExpansioninlowcostMcDonald’shasaprivilegetofranchise,McDonald’susesthisfranchisetocarryoutlarge-scalelow-costexpend.Withthehelpoflow-costexpend,McDonald’scangainreasonableprofit,anddon’trefertothehighcapitalrisk.McDonald’shassettledupaboutthirtythousandfranchisestores.Thesestoreshaveadeepunderstandintheirarea,sotheycanfindbusinessopportunitymoreeasily.Thebrandpurposeisgood.精品文档你我共享AAAAAAMcDonald’sappliesitselftobuilditsgoodbrandimageandgainsuccess.Manyinvestorsdon’thavesomuchexperienceinthemarket.Facedwithanincreasinglycompetitivemarket,theyallinthedrytree,theyallwanttoinvestagoodoutstandingachievementandhaveabigstrength’sfranchise.Recurtoitsgoodbrandimage,excellentmanagementmodeandotherssupportsystem,theinvestorscanriskreduction.SoMcDonald’sistheirrightchoice.McDonald’shasagoodbrandpurpose;thiswillattractanumberofinvestors,thenMcDonald’swillhavehugegoodness.WeaknessFranchisestoreshavenounifiedstandardsInmanypeople’seyes,McDonald’sisasuccessfulcompany,ithassomanystrongpointsandsomanyadvantages,butMcDonald’salsohasalotofquestions.McDonaldisaverygoodcompany,ithasagoodreputation,butitisonlyafast-foodrestaurant.Itshouldtrytoanotherdirection,withMcDonaldreputation,plusgoodplanning,management,canmaketheenterprisetogofurther.McDonaldhasthirtythousandfranchisestoresintheworld.Thesefranchisestorestandindifferentareas.Soitisdifferenttomanagethesefranchisestores.Thereisnounified精品文档你我共享AAAAAAmanagementamongthem.Nounifiedmeansthesefranchisestores’managementisjumbled.McDonaldshouldpayattentiontothisquestion.Onlyaunifiedmanagementsystemcanmakesuccess.OpportunityDevelopintheSecondTierCityandremotecitiesMcDonald’swillbemorefocusedontheSecondTierCityandremotecities.ManySecondTierCityandremotecitiesreceivesmallinfluenceintheeconomiccrisis.SoMcDonald’swillfocusonthesecities.Itisachanceforthesecities.AnditisalsoachanceforMcDonald’s.McDonaldcanusethischancetoenterGreaterChinaintheround.Theactivecybereconomygivesalotofchancesforpeople.CybereconomyisbecomingmorepopularInternetisbecomingmoreandmorepopularintherecentlyyears.Networkindustryalsobecomesmoreandmoreimportant.Chinesenetworkindustryhasdevelopedfast,McDonald’sinvestmoreincybereconomy,andMcDonald’schooses“CorporateYahoo!”tobuilditsportals.TheportalsareusedtomanageMcDonald’shugelogistics,anditcanalsoserveMcDonald’sworkersallovertheworld.Theportalssupport精品文档你我共享AAAAAAaterracefortheworkersandthepeoplewhofocusonMcDonald.IfMcDonaldusestheseportalswell,theportalswillsupportusefulinformationtohelpMcDonalddevelopinasafeway.ThreatsTheoutsidethreatEconomiccrisismakesanumberofinvestorshavethewaitandseemind,theyalsohavedarkinvestmind,somanyinvestorsdon'twanttospendsomuchmoneyontheinvest.Theirconfidenceisundertheinfluence.Thefewexpenseleadstothedirectmarketrub,McDonald’scomesacrossthisrub,andthenthenumberofMcDonald’sfranchisewillbeless.TheinsidethreatMcDonald’shasbeenaccusedtopaylowwagesforworkers.NotonlyinChina,inothercountriesworkersalsocomplainedaboutit.It’salsoaccusedtosellunhealthyfood.BecausealotofMcDonald’sfastfoodhashighfatandhighenergy.Peoplewillbefatorunhealthyiftheyeatsomuchfastfood.Thesimilarproperty’sthreatMcDonald’salsohasthreatencomesfromthesimilarproperty,likeKFC,Pizzahut.ManyChineseindigenousfastfoodpropertieslikeWallace,DiscograbMcDonald’sportion精品文档你我共享AAAAAAatacertainextent.SummaryAsweallknow,acompanywillalwayshaveproblemsinitsdevelopmentprocess.Weshouldfacetheseproblemsanduseourknowledgetoavoidproblems.Thenthecompanywillbecomemoresuccessfully.McDonald’sisfamousforitsfastfoodallovertheworld,ithasbigadvantages,butMcDonald’salsohassomeproblems,weuseSWOTanalysistohelpMcDonald’sfinditsquestions.Webelievethatwiththehelpofanalysis,McDonald’swillmakegreatersuccess.沁园春·雪北国风光，千里冰封，万里雪飘。望长城内外，惟余莽莽；大河上下，顿失滔滔。山舞银蛇，原驰蜡象，欲与天公试比高。须晴日，看红装素裹，分外妖娆。精品文档你我共享AAAAAA江山如此多娇，引无数英雄竞折腰。惜秦皇汉武，略输文采；唐宗宋祖，稍逊风骚。一代天骄，成吉思汗，只识弯弓射大雕。俱往矣，数风流人物，还看今朝。克