农村电商物流最后一公里的配送研究

2017届毕业生毕业论文题目:农村电商物流最后一公里的配送研究____———以阿里和京东为例_________院系名称：专业班级：学生姓名：学号：指导教师：教师职称：___2017年5月25日I摘要随着我国经济的发展，电子商务迅速成长，而与之伴生的物流产业也如雨后春笋随之发展起来，并且物流不仅仅只是货物的运送，现今更是到了对物流的速度、服务、质量等多方面的综合能力考量。同时由于城市化的加剧，相应的城市配送问题被很多人所重视，所以城市物流发展良好并且取得了骄人的成绩，但是农村物流却不尽相同。农村电商物流最后一公里配送是多方面、多角度的，也是物流配送的一块短板，要想彻底的发展好电商以至农村电商，首先要解决最后一公里的问题。针对上述情况，本文将围绕农村电商物流最后一公里的配送这一课题，在对农村电商物流配送现状认识的基础上，着重以阿里巴巴和京东为例来实践探讨，从而针对所存在的问题提出优化对策，以促使农村电商物流配送得到更好的发展。通过本文的研究，得出了如下的结论：（1）随着城市化的加剧和人们需求的增加，农村电商物流配送发展迅速，但同时也存在着配送服务质量差、缺乏物流高级人才等问题。（2）想要给农村电商物流配送一个全新的面貌，那解决城市物流末端配送所存在的一些弊端是必然的选择。（3）阿里的菜鸟网络和京东的B2C在农村电商物流最后一公里配送方面都取得了突出的成效。阿里的平台整合高效、快速的物流配送以及京东自建物流体系的高水准、优质服务都各有千秋并且取得了极大的成就。（4）未来农村电商物流最后一公里配送呈现3大趋势——“快递+便利店”模式、物流与公公交通有机结合、绿色配送。关键词：农村电商物流最后一公里配送阿里京东IITitleResearchontheLastKilometerofCityLogisticsDistribution——ACaseStudyofAlibabaGroupandS.F.ExpressAbstractWiththedevelopmentofChina'seconomy,avarietyofnewindustriesemergeinendlessly,thelogisticsindustryhasbeenagreatdevelopment,thewordisknowntomoreandmorepeople.Atthesametime,duetotheintensificationofurbanization,thecorrespondingurbandistributionproblemhasbeenvaluedbymanypeople.Manyproblemsthatexistinthelastkilometerasaconstrainttothedevelopmentofthekeyfactorstoimprovethestatusoflogistics,reducedistributioncostslastkilometerisaninevitablechoice.Fortheabove,thispaperattemptstostudythissubjectlastonekilometeraroundtheofCityLogisticsDistribution,logisticsanddistributionintheurbanstatusquoonthebasisofunderstandingwithemphasisonAlibabaandSFExpressasanexampletoexplorethepractice,sothattheproblemexistedforproposeoptimizationmeasurestopromotebetterdistributionofurbandevelopment.Throughthisstudy,wereachedthefollowingconclusions:(1)Withincreasingurbanizationandincreasingdemand,therapiddevelopmentofurbanlogistics,butthereisalsoadifferenceinthequalityofservicedelivery,lackofseniorpersonnellogistics,traceabilityandpoordistributionofinformation.(2)Ifyouwanttogiveanewlooktothecitylogistics,itisnecessarytosolvetheproblemsintheendofthecitylogisticsdistribution.(3)AlirookienetworkandJingdongB2Chavemadeoutstandingachievementsintherurallogisticslastmiledistribution.Aliplatformtointegrateefficient,fastandhighlevellogisticsJingdongbuiltlogisticssystem,high-qualityserviceeachonehasitsownmeritsandmadegreatachievements(4)FutureCitylastkilometerlogisticsdistributionpresentsthreemajortrends-Express+conveniencestoresmode,Theorganiccombinationoflogisticsandpublictransport,greendistribution.Keywords：RuralLogisticsLastKilometerDistributionAliGroupJingDongIII目次1引言........................................................................................................................-1-1.1选题背景............................................................................................................-1-1.2研究目的和意义................................................................................................-1-1.3文献综述............................................................................................................-2-1.4研究内容和方法................................................................................................-4-2农村电商物流最后一公里配送概述...................................................................-4-2.1农村电商物流配送............................................................................................-5-2.2最后一公里........................................................................................................-5-3我国农村电商物流最后一公里配送现状............................................................-6-3.1我国农村电商物流“最后一公里”的现状....................................................-6-3.2我国农村电商物流“最后一公里”存在的问题............................................-6-4典型电商企业农村电商物流“最后一公里”配送的对比分析........................-8-4.1阿里农村电商物流“最后一公里”配送的发展现状分析............................-8-4.2京东农村电商物流“最后一公里”配送发展现状分析..............................-10-4.3阿里和京东的配送优劣势对比分析..............................................................-11-5农村电商物流“最后一公里”送的优化对策..................................................-12-5.1企业加强配送管理，加大监管力度..............................................................-12-5.2政府部门合理规划农村道路建设和维护......................................................-12-5.3乡村公共交通与物流配送体系有机结合......................................................-13-5.4新农村建设中集中规划居民区......................................................................-13-5.5积极倡导物流企业联营..................................................................................-13-5.6完善派件设备的投入......................................................................................-14-5.7培养新型农村电商物流人才..........................................................................-14-6农村电商物流“最后一公里”配送的未来发展趋势......................................-14-结论.....................................................................................................................-16-致谢.....................................................................................................................-17-参考文献.................................................................................................................-18--1-1引言1.1选题背景近年来，网购成为消费的主流，快递