星巴克英文介绍ppt

StarbuckDoyoulikecoffee?HaveyoueverbeentoStarbucks?DoyoureallyknowStarbuckscoffee?ThecompanytookthenameofthechiefmateinthebookMoby-Dick:Starbuck.星巴克”这个名字来自美国作家麦尔维尔的小说《白鲸》中一位处事极其冷静，极具性格魅力的大副。他的嗜好就是喝咖啡。TheoriginalnameofStarbuckHistory1FoundingDevelopmentThefirstStarbucksopenedinSeattle,Washington,onMarch31,1971bythreepartners:EnglishteacherJerryBaldwin,historyteacherZevsiegl,andwriterGordonBowkerwereinspiredtosellhigh-qualitycoffeebeansandequipmentbycoffeeroastingentrepreneurAlfredPeet(阿尔弗雷德·皮特)afterhetaughtthemhisstyleofroastingbeans.HistoryIn1971,thereareonlysixstoresinSeattle,merelysellingcoffeebeans.In1987,theoriginalownerssoldtheStarbuckschaintoformermanagerHowardSchultz(霍华德·舒尔茨)whopromotethetransformationandupgradingofStarbucksaccordingtohisbusinessconceptandquicklybegantoexpand.Nowadays,6000storeswereopenedin30countries.Moreover,thisnumberisincreasingattherateof3storeseveryday.Itshigh-qualityproductandservice,concretemarketinglocationanditsterrificmarketingstrategymakeitpossibletobetheinternationalbrands.DevelopmentThisisStarbuckschairmanHowardSchultzwhocreataEuropean-stylecoffee-housetoAmericanafterhetookoverthecompany.Enterpriseculture21、提供完善的工作环境，并创造相互尊重和相互信任的工作氛围Providingthefabulousworkingenvironment,creatingtheworkingatmosphereofmutualrespectandconfidence.2、秉持多元化是我们企业经营的重要原则Retainingthediversity.3、采用最高标准进行采购烘焙，并提供最新鲜的咖啡Adaptingthehigheststandardforpurchaseandbaking,providingthefreshestcoffee.4、高度热忱满足顾客的需求Satisfyingtherequirementsofthecustomersaspossibleastheycan.5、积极贡献社区和环境Doingtheirutmosttosupportrefugeesanddevotetothecommunity.6、认识到盈利是我们未来成功的基础Realizingtheimportanceofprofit.TheconsistentguidingprincipleEnterpriseinnovation3StarbuckswillrecieveitscoffeeorderthroughmobileapplicationsEnterpriseinnovationInthissummer,StarbuckwillproducethevendingmachineinofficeStarbuckswillsellmorefoodthroughthenewmenu,thecompany‘sdigitalbusinessisalsopromising,somenewfeaturesandservicesareverypopular,suchastheuseofpaymentthroughmobilephones.DevelopmentinChina4DevelopmentinChinaentertheTaiwanmarketandopenthefirstshopentertheChinesemainlandentereastofchinaentertheHongKongmarketandopenthefirstshopInMay,1998InJan,1999InMar,2000InMar,2000entertheMacaomarketandopenthefirstshopentervariousprovincesofChinaformanalliancewithTingyiHoldingachievestrategiccooperationwithTenXuninGuangzhouInAug,2005…In19,May,2015In8,Dec,2016Strategies5Openteashops——internalizationofbeveragecompetition开茶馆---饮品竞争内部化ThefirstlaunchoftheStarbucksTea首次推出星巴克茶ResearchonChinesecharacteristics研究中国特色CombinedwithChinesetraditionalfestivals----pushoutStarbucksmooncakesStarbucksdumplings结合中国传统节日----相继推出星巴克月饼、星巴克粽子StrategiesProductlocalization----modifymenuforChinesecustomers产品本土化----为中国客户修改菜单Logomeaning6Starbucks'slogoisanimageofamermaid,inspiredbythemedievalPoseidonstatue.Thislogoconveysthedualmeaningoftheoriginalandthemodern:themermaid'sfaceisverysimple,butusethemodernabstractformofpackaging.Themiddleisblackandwhite,andoutsidesurroundedbyagreencircle.星巴克的标志是一个美人鱼的形象，灵感来自中世纪海神雕像。这个标志传达了原始和现代的双重含义：美人鱼的脸很朴素，但用现代抽象的包装形式。中间是黑白的，外面围着一个绿色圆圈。Howtoorder?7sizeshort小杯236mltall中杯355mlgrande大杯473ml(themostsuitablesize)venti超大杯591mlespresso意式浓缩咖啡：意式浓缩咖啡是经由高温、高压的方式淬取出浓缩的咖啡，一般来说espresso浓缩咖啡份量小，大概30ml，点espresso浓缩咖啡讲法也不同，一份浓缩咖啡是soloespresso，两份则是doppioespresso。单击编辑此项目的详细内容添加项目单击编辑此项目的详细内容添加项目单击编辑此项目的详细内容cafféamericano美式咖啡：cafféamericano是星巴克美式咖啡的写法，也可写成Americancoffee，就是义式浓缩咖啡加热水，一些耳挂式、滴漏式咖啡都算是Americancoffee美式咖啡。Classictypesofcoffeecaffélatte拿铁：caffélatte也就是外面常见到的latte拿铁，拿铁成分espresso浓缩咖啡、milk牛奶跟foam奶泡的比例是1:2:1，所以卡布奇诺跟拿铁比起来，拿铁有比较多的牛奶。cappuccino卡布奇诺：一般来说，卡布奇诺的成分中espresso浓缩咖啡、milk牛奶跟foam奶泡的比例是1:1:1，这个字是意大利文，而意大利人早餐最常搭配的饮品就是cappuccino。Classictypesofcoffeecaramelmacchiato焦糖玛奇朵：焦糖玛奇朵也是有espresso浓缩咖啡加上牛奶跟vanilla-flavoredsyrup(香草糖浆)打成的foam(奶泡)，上面再淋上caramel焦糖。单击编辑此项目的详细内容添加项目单击编辑此项目的详细内容添加项目单击编辑此项目的详细内容caffémocha摩卡：摩卡比较像是巧克力口味的咖啡，成分一样有espresso浓缩咖啡，加上牛奶、摩卡酱，最上面再加上whippedcream(鲜奶油)。ClassictypesofcoffeeStarbucksotherdrinks冰饮拿铁IcedCafféLatte冰香草拿铁IcedVanillaLatte冰摩卡IcedCaffeMocha…星冰乐焦糖星冰乐CaramelFrappuccino抹茶星冰乐GreenTeaFrappuccino香草星冰乐VanillaFrappuccino巧克力星冰乐ChocolateFrappuccino…茶英式红茶EnglishBreakfast伯爵红茶EarlGrey冰摇泰舒茶IcedShakenTea冰摇柠檬茶IcedShakenLemonTea…经典热巧克力SignatureHotChocolate冰经典巧克力IcedSignatureChocolate牛奶Milk豆奶SoyMilk气泡矿泉水SparkingMineralWater矿泉水MineralWater果汁Juice…Otherrequirementslow-fatmilk低脂牛奶soymilk豆奶：适合素食者或不爱喝牛奶者coconutmilk椰奶：适合素食者或不爱喝牛奶者nofoam不加奶泡lightfoam少量奶泡heavyfoam/extrafoam多加奶泡whippedcream鲜奶油Regular普通的浓缩咖啡Decaf低咖啡因的浓缩咖啡Extrashots加强的浓缩咖啡Half–caf一半低咖，一半普通的浓缩咖啡Ristretto是从浓缩咖啡里面提出的保留甜味的部分Fullcream全脂Nonfat/skim脱脂Semi-skimmed半脱脂的Tips:Ifyouwanttosavemoney,thenyoucanbringyourowncup.Starbucksisveryfocusedonenvironmentalprotection,socustomerswhobringtheirowncupscanenjoy2yuandiscount.Dialogue:Waiter:Goodmorning,whatcanIgetforyoutoday?（今天要什么）Customer:CanIgetagrandeLatte?（来个大杯拿铁）Waiter:Ofcourse,wouldyoulikeskimmilkorlow-fatmilk？（你要换成脱脂或者低脂牛奶么）Customer：Iwillgetskimmilk.（脱脂奶）THANKS