unit4商务英语之特许经营

FranchisingUnit4franchisormanagementservicesfeefranchiseagreementadvertisingfeefranchiseeformatoperationsmanualmasterfranchiseefranchisefee•Franchisingcanbedefinedasabusinesssysteminwhichacompany(or________)sellsanindividual(or_______)therighttooperateabusinessusingthefranchisor’sestablishedsystemor___________.Thefranchiseeisthusabletotakeadvantageofthefranchisor’sbrandnames,reputationandexperience.•Aspartofthecontract(or____________)thefranchiseepaysaninitialsumofmoney,knowasa____________tothefranchisorand,inaddition,agreestopaya_________________inexchangeforcontinuingadviceandassistancewhichisusuallycalculatedasapercentageofannualturnover.Incertaincasesthefranchiseemayalsopayan___________tocontributetothefranchisor’sannualadvertisingandmarketingcosts.Itisimportanttounderstandthatthefranchiseealsohastofindthenecessarycapitaltoopenthebusiness.•Oncethecontracthasbeenagreed,thefranchisorprovidesan______________whichisadocumentcontainingalltheinformationthatthefranchiseerequiresinordertomanagehisorherbusiness.Insomecasesafranchisormayappointa_____________tosuperviseallaspectsofthedevelopmentofthebusinessinsideaterritory.franchisorfranchiseeformatfranchiseagreementfranchisefeemanagementservicesfeeadvertisingfeeoperationsmanualmasterfranchiseeWhatisfranchising?特许经营是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其名称、商标、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。EmployeremployeeInterviewerintervieweeLicensor/licenserlicenseeDrawer(开票人)drawee（付款人）PayerpayeeConsignor（委托人，发货者）consignee（收件人，承销人）McDonald's•theleadingglobalfoodserviceretailer•morethan30,000localrestaurants•serving50millionpeopleeachday•inmorethan119countries•Unit4Franchising•OnedayinmylifeTakeup(thechallenge)•toacceptasuggestion,offer,oridea•takeuptheinvitation•takeupthechallenge•takeupthepositionLeeds•Aboroughofnorth-centralEnglandnortheastofManchester.•amajorcommercial,transportation,communications,andindustrialcenter.LeedsLiveby•Ihavealwaystriedtolivebymyfaith.(=accordingtomyreligion)•Hewastiredoflivingbysuitcase.(=spendingalotoftimetravelling)computerize•tousecomputerstocontrolanoperation,system,processetc•Theycomputerizedtheaccountsdepartmentbackin1985.•acomputerizeddatabase•Thecompanyhascompletedthecomputerizationofspecificthingssuchasthealarmsystem.FloorManager•Whosejobistomanageadepartmentorfloorinalargestore•FLOOR:theareawheretheordinaryworkersdotheirworkadministration•theactivitiesinvolvedwithmanagingandorganizingtheworkofacompanyororganization•Iwanttospendmytimeonresearchanddevelopmentratherthanadministration.•thepartofacompanyororganizationinvolvedwithmanagingandorganizingitswork•Thejobcutswillaffectthoseinsalessupportandadministration.park•anareaoflandwherethereareseveralsmallbusinessesorfactories•industrial/​science/​business/​retail/officepark•StapletonAirportbecameanindustrialparkaftertheopeningofDenver'snewairport.•Severallargecorporationshavetheirregionalheadquartersinthebusinesspark.retailpark•agroupingofmanyretailwarehouseswithassociatedcarparking•onthefringesofmostlargetownsandcities,offeringanalternativetobusycitycentres•arangeofchainstores,includingsupermarkets,clothesorfootwearsuperstores,electricalsuperstores,andDIYstores•abundanceoffreeparkingandproximitytomajorroads•easiertoreachthancentralshoppingareasDrive-thru=drive-through•relatingtoorconductingexchangeswithclientswhodriveuptoawindowandremainintheirautomobiles•performedorprovidedquicklyandroutinely•drive-thrubanking.•drive-throughdelivery•Adrive-throughestablishment,especiallyarestaurant•Awindowatsuchanestablishment,fromwhichbusinessisconducted•Drive-thruDrive-thruAdrive-thruMcDonald’sAdrive-thruMcDonald’sBacon&EggMcMuffininvoice•alistofitemsprovidedorworkdonetogetherwiththeircost,forpaymentatalatertime:•Invoicesmustbesubmittedbythe24thofeverymonth.•Cf.bill,receipt•invoice(verb)tosupplyaninvoice•InvoicesbforsthMysteryDiner•Nomatterwhattypeofcateringestablishmentyoucanbenefitfromadviceandguidancetohelpmoveforwardandexploityourstrongareasandstrengthenyourweaknesses.Asanindependentprofessionalorganisationwecangiveyouthatadvicethroughourmysterydinerprogram.•Customerslikeaproductthattheycantrustandrelyontimeaftertime.•Returnvisitsmorelikelyifstandardsareconsistenteverytime.•Allowsheadofficepolicyandnewideastobeindependentlyscrutinized.•Highlightspossibleproblemareas,whichareeasytomissifitisyourownbusiness.•Independentinspectionofsupervisorswhilstseniormanagersareabsent.•Motivationalforstaff,goodtousewithastaffincentivescheme.•Reducesstaffturnoverthroughincentivestoperform.•Deliversmorereassurancetocustomersonquality.•Customersexpectationwillbemetoneachrepeatvisit.•Providesbettervalueformoney.commend•toformallypraisesomeoneorsomething:•Thejudgecommendedherfor/onherbravery.•Foralow-budgetfilm,ithasmuchtocommendit(=itdeservespraise).•Itsaysonthebackcoverofthebook'highlycommended’.ongoing•continuingtoexistordevelop,orhappeningatthepresentmoment•anongoinginvestigation/process/project•Noagreementhasyetbeenreachedandthenegotiationsarestillongoing.payroll•thetotalamountofwagespaidtoallthepeopleworkinginaparticularco