特许经营体系中的采购管理研究

华中科技大学硕士学位论文特许经营体系中的采购管理研究姓名：陶晶申请学位级别：硕士专业：工商管理指导教师：林勇20050401I2080IIAbstractFranchisechainisanimportantformofchainbusinesswhichmeansthefranchiserallowshistrademarkbrandnameshopnamecommoditiespatentandknow-howoperationpatternetc.tobeusedbythefranchiseeintheformoffranchisebusinesscontractonetheconditionthatthefrachiseedoesbusinessintheunifiedbusinessmodeofthefranchiser’sandpaysthefranchiserfortherelativecostascontracted.Intheearly1980’sfranchisebusinessappearedinChinawhichhasdevelopingrapidlyintherecentoneortwoyears.Theadvantagesoffranchisebusinessare:intangibleassetssuchasexcellentservicebrandandbusinessmanagementetc.arematerializedintotangibleassetsforthefranchiserlotsoffortuneiscreatedaftermanytimes’rescaleoffranchiserights;intermsofthefranchiseehepossessesyears’successfulbusinessexperiencegoodbrandimageandstrongsupportsystemofthefranchisechainenterprisehedramaticallylowersdownhisR&Driskthusthe“win-win”situationforthepositivedevelopmentofbothfranchiserandfranchiseesiscreated.Basedonthebasisofcombiningthetheoryandrealitythisthesiscomparesthedifferencebetweenfranchisechainandtraditionalbusinesschain.ItalsoexplainstheimportantpartsofthepurchasingmanagementandanalyzesthepurchasingmanagementofXinqilianArtwareLTD.Firstlythispaperdiscussesthetheoryoffranchisebusinessmodeandthecharacteristicofthepurchasingandsupplymanagementbasedonfranchisechain.Secondlythearticleanalyzeseachfunctionlinkingtomodernpurchasingandsupplymanagementincludingthefollowingcontent:thegoalofpurchasingandsupplymanagement;thestrategyofpurchasingandsupplymanagement;themethodofchosenandappraisingsupplier;theprocessofpurchasingandsupplymanagement;theachievementexaminationofpurchasingandsupply.FinallythisthesisanalyzesthesupplymanagementprocessofXinqilianArtwareLTDputforwardtheproblemfacedthemethodimproved.KeyWords:FranchiseChainPurchasingManagementSupplyManagement.111.119501998119040-50%8000:21!80199911-21NewHorizon6020011138251191024.11)2)3)4)25)6)1.21)2)33)1.3ABC422.1:(InternationalFranchiseAssociationIFA)(franchising)():1):2)(Franchiser)(Franchisee)3)4)52.2121212(chain)1859100:(RegularChain)(FreeChain)22622552.31:(1)(2)(3)72:123456384:933.1:()()()[1]1)2)3)4)5)106)7)8)3.211[2]3.2.1ABCPareto8020[3]3131ABCA10207080B30501020C40701020ABC,ABC123.2.231[4]=f(X1......Xn)X1X2X3X4X5Xn=f(Y1......Yn)Y1Y2Y3Y4Y5YnnIIIIIIIV3113::::3.2.332[5]32144[6,7]4.1411)41152)/42(/)ForBioForBio[8]/42163)199798.5%(92.4%)(69.5%)(54.5%)((45.50%)4-1411234564)ABC5)174.24.2.142(5)5432112345678910=1112=312=3123456=712345=680%70%79%6069%5059%50%18[9]42[10]354.2.2:[11]()[12,13]143()()192EDI[14]444.2.3CAD/R&DDPPM44[15,16,17]//43201:2312[18]3(AHP)(AnalyticHierarchyProcess)ILSaaty(21[19]4[20]5[21]6FilipRoodhooftJozafKonings1996ActivityBasedCostingABC:∑+−=jBijbjiniDcqppS)(minniSiipiminpqbjcjbijDij[22]22niS7DEADEAn(DMU)DMUims[23]2355.15.1.151[24]1234567895.1.2[25]241235.2[26][27]51255.2.1[28]12345675.2.2123456726[29]1234565.2.3275.2.411234562[30]281234567831234542912351234565.2.51123452301234563166.16.1.1640:(19527691952772)CI!326120022003200428056016808517048020026.1.21212336.1.3200333616.26.2.11123452613412312345641236.2.235123456.36.3.1136()21ERP2345673731ERP236.3.212538345ERP2090[3132]2004ERPERP:1ERPERP220002000393ERPERPERPERP4612347406.46.4.1621)1234567862419102)12345673)12330506.4.210201753522042590123534436.4.3INTERNETERPERPINTERNET636344Internet641234567864456.4.4123ERP456.4.546(1)(2)(3)(4)()[33]47482005033149[1]Leenders,HaroldE.Fearon.PurchasingandSupplyManagement.200128-35.[2]Joseph.L.Cavinato,RalphG.Kaufman.ThePurchasingandSupplyProfessional.200156-66.[3].ABC.,200023-24.[4]..200163-8.[5]..2003338-39.[6].D.200016-18.[7].M.19998-11.[8]..200312154-186.[9]DonaldJBowersoxDavidJClossMBixbyCooper.SupplyChainLogisticsManagement[M].McGraw-HillCompany,Inc,2002.[10].TOCO.,2004844-45.[11]..20021068-70.[12]ShinHJ.InventoryCooradinationintheIndustrialSupplyChain[D].OhioStateUniversity20011-12.[13].DEA.20001155-56.[14]..2001108-15.50[15]StarbirdSPenalties.Provisionforqualityinsupplychaincontracts[J].JournaloftheoperationResearchSociety,2001,52(1):112-131.[16]ReyniersD,TapieroC.Thedeliveryandcontrolofqualityinsupplier-producercontracts[J].ManagementScience,1995,41(1):1585-1593.[17]StanleyB,PaulE,MadhavV.Informationcontractingandqualitycosts[J].ManagementScience2000.14(2):161-183[18]..2001228-34.[19]YahyaS,KingsmanB.Vendorratingforanentrepreneurdevelopmentprogramme:Acasestudyusingtheanalytichierarchyprocessmethod[J].JournalofOperationResearchSociety,1999.50(9):916-930.[20]CharlesAWeber,JohnRCurrent.Amulti-objectiveapproachtovendorselection[J].EuropeanJournalofOperationalResearch,1993.68(2):173-184.[21]..20005317-335.[22]FilipRoodhooft,JozafKonings.Vendorselectionandevaluation:Anactivitybasedcosingapproach[J].EuropeanJournalofOperationalResearch,1996.96(1):97-102[23].DEA[D].,199922-25[24]..2001865-67.[25].ABC.2003222227.[26]DaviesO(1985).MeasuringpurchasingperformanceinPurchasingManagementHandbook.GowerPressAldershot123-124.[27]MonczkaRM,CarterPL,HoaglandJH(1979).PurchasingPerformance:Measur