濮塘地区旅游发展总体规划文本

濮塘地区旅游发展总体规划体系濮塘旅游发展总体规划战略目标篇基础现状篇旅游资源产业基础支持系统市场特征产业现状旅游产品产业地位SWOT分析，空间结构分析，空间竞争分析，因子关联分析规划实施篇指导思想、战略目标、战略定位旅游发展战略系统旅游发展形象战略旅游产业空间布局旅游市场营销规划旅游产品发展规划旅游设施服务规划旅游商品开发规划旅游解说系统规划数字濮塘景区规划旅游生态安全规划旅游经营管理规划旅游规划实施措施系统调整系统反馈濮塘地区旅游发展精品战略模式16大景观系列集成幽谷景观系列翠竹景观系列田园风光系列商务会展系列亲水景观系列怪坡景观系列名泉景观系列特色商品系列古树景观系列奇石景观系列古寺景观系列红色文化系列森林生态系列运动休闲系列养生健身系列花卉苗圃系列国际市场一级市场：港澳台、东亚、东南亚二级市场：欧美国家机会市场：其它国家濮塘竹海文化修学旅游者宗教文化朝觐观光旅游者生态休闲养生度假旅游者自然奇观探谜科考旅游者商务会议会展节庆旅游者其它专项旅游产品旅游者市场基础指向国内市场一级市场：长三角二级市场：珠三角、京津唐机会市场：国内其他地区幽谷竹海名泉观光旅游者红色文化修学体验旅游者运动健身休闲度假旅游者自然奇观探谜科考旅游者宗教朝觐美食购物旅游者商务会议会展公务旅游者其它专项旅游产品旅游者13大特色旅游产品体系度假休闲游竹海风情游生态修学游运动健身游水域风光游文化修学游自然探谜游果园采撷游红色体验游宗教朝觐游购物美食游节庆欢乐游婚庆幸福游资源基础指向濮塘地区旅游发展总体规划编制组人员名单组长章锦河安徽师范大学旅游学院系主任博士副教授硕导副组长王治平安徽科技开发公司规划研究中心教授级高级工程师项目助理王群安徽师范大学旅游学院讲师硕士编制组成员章锦河安徽师范大学旅游学院系主任博士副教授硕导王治平安徽科技开发公司规划研究中心教授级高级工程师凌善金安徽师范大学旅游学院室主任副教授高级工程师王群安徽师范大学旅游学院讲师硕士李俊峰安徽师范大学旅游学院讲师硕士刘泽华南京大学城市与资源学系博士李娜南京大学城市与资源学系博士魏鸿雁安徽师范大学旅游学院硕士研究生王浩安徽师范大学旅游学院硕士研究生王丁玲安徽师范大学旅游学院硕士研究生《马鞍山市濮塘地区旅游发展总体规划》编制说明2004年11月，应马鞍山市花山区人民政府邀请，安徽师范大学旅游发展与规划研究中心承接了《马鞍山市濮塘地区旅游发展总体规划》的编制工作。在马鞍山市旅游局的关心下，在当地相关部门和单位的大力协作与支持下，我们历经7个月，先后经历了资料收集、现场勘踏、规划编制、初期汇报、中期汇报、评审等几个阶段，完成了《马鞍山市濮塘地区旅游发展总体规划》的编制工作，并于2005年7月10日顺利通过评审。濮塘位于马鞍山市东部，与南京市山水相连，区位优势明显，自然环境优美，人文底蕴深厚，居民思想开放，投资者众多，具有巨大的开发潜力。因此，我们在规划编制中，坚持以资源为基础，以市场为导向，充分利用濮塘优越的区位和客源优势，策划旅游项目，树立旅游形象。在当地相关部门和单位的大力支持和协助下，我们先后三次赴规划区及周边进行实地勘踏，走访当地居民，发放问卷，了解区域发展背景；三次召开由村、镇、区相关人员及部门参加的规划研讨会，讨论规划设想、初期成果及中期成果，与当地相关部门和单位进行了充分交流与沟通。同时，濮塘地区旅游发展筹备领导小组多次赴芜湖就有关问题与编制单位进行磋商，及时传达马鞍山市旅游局、花山区政府、投资者、当地居民的建议和要求，为规划中项目的策划和相关利益主体的协调提供了丰富的信息。我们针对每一次交流所产生的宝贵建议进行认真学习和吸收，并对规划进行补充、修改和深化，四易其稿，向花山区人民政府提交送审稿。2005年7月10日，在花山区人民政府的组织下，顺利通过了专家评审。根据专家评审意见，我们又对规划中存在的不足之处进行了修改，并再次与当地部门进行沟通、讨论和完善，形成最终规划成果。在整个规划的编制过程中，马鞍山市和花山区相关部门和单位给予了热切关心，并在相关资料数据及图纸收集、问卷调查、研讨会召开等方面倾力相助。市旅游局、文化局、环保局、水利局、计委、建委、农委、采石矶管委会、霍里镇政府以及其它相关部门对规划给予了许多中肯的建议。这一切，使得整个规划工作得以顺利、有效、快速地开展。在此，我们对所有关心和帮助规划的同志表示衷心的感谢！当然，由于水平有限，规划仍存在不足之处。我们希望省旅游局、马鞍山市旅游局、花山区人民政府和各界专家对规划不吝提出宝贵的意见和建议，以期《马鞍山市濮塘地区旅游发展总体规划》能够成为濮塘地区旅游发展的蓝本，为规划区和马鞍山市经济的发展和腾飞做出贡献。安徽师范大学旅游发展与规划研究中心2005年8月《马鞍山市濮塘地区旅游发展总体规划》修改说明根据专家评审委员会提出的《马鞍山市濮塘地区旅游发展总体规划》修改建议，以及本规划编制组对于规划的进一步思考，兹对规划说明书、文本及图件作了如下修改。1、更加突出了南京作为濮塘主要客源市场的重要性，将濮塘定位为马鞍山和南京都市圈的生态功能区，突出濮塘的区位优势。2、精简项目，突出重点。增加濮塘极限大世界主题公园项目，并将其与幽谷竹博园列为濮塘最主要的形象项目，作为带动濮塘旅游发展的龙头。将农家乐项目融入剑湖景区亲水乐园项目中，将花卉苗木基地、生态农业园等项目合并，选址迁移至景区大门口至剑湖景区公路边的西侧。删除了幽谷竹文化功能区的部分项目、画眉岭的原生动物园和绿松石馆等项目。确立了濮塘旅游的形象项目、重要支撑项目及一般配套项目。3、对优先发展项目投资进行重新预测，增加资金来源。同时，也增加了旅游基础和服务设施的建设时序、投资估算与资金来源。4、对客源市场规模和旅游收入进行重新预测。5、为每一个项目策划了形象主题，重点突出其生态和休闲功能；同时，在第十四章中进一步细化环境保护规划，期望以旅游开发更好地促进环境保护。6、根据修改的项目对线路组织进行重新调整。安徽师范大学旅游发展与规划研究中心2005年8月安徽师范大学旅游发展与规划研究中心I目录第一章总则···································································1第一条编制目的··········································································1第二条规划范围··········································································1第三条规划性质··········································································1第四条适用范围··········································································1第五条规划期限··········································································1第六条指导思想··········································································1第七条规划原则··········································································2第八条规划依据··········································································2第二章旅游发展基础与评价·················································3第九条区域概况··········································································3第十条旅游资源分析····································································3第十一条旅游资源评价·································································4第十二条旅游市场分析·································································5第十三条目标市场定位·································································5第十四条市场潜力分析·································································6第十五条基本分析结论·································································6第三章旅游发展战略与目标·················································7第十六条战略定位·······································································7第十七条战略模式·······································································8第十八条战略目标·······································································8第十九条战略步骤·······································································8第二十条战略指标·······································································9第二十一条战略措施··································································10第四章旅游空间竞合与布局················································11第二十二条省际空间竞合····························································11第二十三条省内空间竞合····························································11第二十四条空间功能布局····························································11第二十五条功能分区规划····························································12第五章优先发展项目与投资···············································15第二十六条旅游建设项目····························································15第二十七条旅游经营项目····························································18第二十八条旅游动态项目··················································