中国电信运营商的商业模式研究

华中科技大学硕士学位论文中国电信运营商的商业模式研究姓名：盘远华申请学位级别：硕士专业：企业管理指导教师：田志龙20040419IIIAbstractWiththeintensityofcompetitioninChinatelecommunicationindustry,manytelecombusinessesdevelopslowly,evenincreasewithnoincomeadded.Thesechallengethetelecomoperators.Howtomakeprofitcontinuouslyhasbecomethefocusoftelecomoperators.Businessmodelprovidesthereferenceforthinkingwayandpracticeframeonthesubject.Basedonliteraturestudyandtheoperationstateoftelecomoperators,weproposeananalysisframeonbusinessmodel,includingforwhom,dowhat,howtodoandhowtomakeprofit.Andwedividebusinessmodelintotwolevels,businesslevelandcorporatelevel.Firstwestudythebusinessmodelsoffourcorebusinesses,includingfixed-linetelephoneanditsvalue-addedservices,mobiletelephoneanditsvalue-addedservices,PHSanditsvalue-addedservicesandInternetbusiness,findtheelementsthatimpacttheirbusinessmodel.Thenwestudythewholebusinessmodeloffouroperators,includingChinaTelecom,CNC,ChinaUnicom,ChinaMobile,andmakesuggestionsontheirdevelopment.Thisarticleconcludesthattelecomoperatorsprovideintegrativebusinesseswillbecomethetendency,telecomoperatorsshoulddevelopfromscale-orientedtobenefit-oriented,telecomoperatorsshouldfindscientific,reasonableincomemodel,telecomoperatorsshouldplayanimportantroleonthevaluechain.Businessmodeliseverchanging,telecomoperatorsshouldimplytheanalysisframetochecktheirbusinessmodels,innovatetheirbusinessmodelstimely,whichwouldhelpthemmakeprofitcontinuouslyandgaincompetitiveadvantages.KeywordsTelecomoperatorsBusinessmodelProfit_____111.1ARPU1.221.31.3.1BusinessmodelDrucker(1994)J.Magretta(2002)DruckerRappa(2004)Tomas(2001)Petrovic(2001)3Afuah&Tucci(2000)2005MichaelMorris(2003)1.3.2Applegate(1999),Schmid2001Slywotzy2000/Hamel(2000)1/23442004,381.3.3J.Magretta(2002):,,Elliot1.3.4Innovation,Hamel(2000)AmitZott2001//5Voelpel20041.3.520052005IPTVNow200520041.420051263/12/34/1-11-1///71-1822.12.1.1[20]-[21]119991994719982199920021999212200016720011210212002520035+1320022001WTOWTO930%.,2003SK3G20006200210A20021114152004112-12000-2005I/GDP2000307426.48.0213520013571.916.17.526482002411614.48.020352003461012.09.122462004527514.410.122362005579911.79.92033[23]200020043638200541.9200347.70200444.93200543.061214320052-120052.21200528%15%42%13%2%12220063G8[24]-[26]33GIPV6NGN42005200443.045.126.23%6.84%50.4847.87ICT1333.13.1.1IP12003102.572IP2005IP45%20022005020518.92%22.74%18.66%12.16%03200220053-1143-120022005)20054171.361625.291103.4567.89%99.761“”“”/2002-200518551558230925703218169625001300198942145223761263312954931244337443504305000100001500020000250003000035000400002002.62002.122003.62003.122004.62004.122005.62005.1215II(2)“”III2005ITBPR“”“”10002“10000”[27]-[28]21II—5———4COSO10060[29][30]20047TelefonicaIV,[31]///IPEQQ800IPQ80010000//TelefonicaSHLRNGNNGN/ARPUARPU500213ARPUEBITDA200512/3ARPU43.23.2.1198711181995GSM200539342.835043.5202212003102.57220023GSMCDMA4/EWAPJAVA/BREWIVRUniSP200220053-23-22002-2005“”“”M-Zone20049“”2000[32]210V“”VIP186020016BOSSBOSS186025“”31SP(CP)3-43-4/SP/CP/26Uni“+”20021020025172.5GPRSGSMGPRSGPRSWAPSPSPWAP8515GPRSWAP2005WAPGPRS89%SP2005749SP11WAPWAP200123.27%3G2006220047200820054NBA327ARPUSP+SP/3-43-5“500“400A”2“”2005761.1728.995.7728.4VI1“”GSMCDMAUni20056UP——130UP21994GSM19996CDMA20011CDMA2003CDMA28CDMACDMA1XCDMA1X2.5G20047“”CDMA2005GSM9507.2CDMA3272.210%10%20001001200412151001010011100182002“”1600020053“”“”“”“”“”GSMCDMAOAGCOAOA200363400116580VI“”[33]CDMA1X2002e20033“”2005“”Uniuniuniuni“”200420041220CDMA1X“”20055“”VPNIPSPCPSPCP[34]CDMA2002CDMA1XV68CDMA1x2005123GSMCDMAGSMCD