沃尔玛外汇风险防范经验及对我国企业的影响正文发送

1摘要进入二十一世纪以来，中国零售业保持着快速发展的势头。2008年，中国经济继续保持平稳快速的发展势态，在这种局面的带动下，我国消费品市场继续保持较快增长，全年社会消费品零售总额首次突破10万亿元，比上年增长21.6％，达到108488亿元，同比加快4.8个百分点。据预测，在2009一2015年期间，中国零售行业将保持11%左右的平稳增速;全社会消费品零售总额将在2025年超过22万亿元，零售业将大幅提高它在国民经济生活中的地位和作用。目前，我国零售行业仍然存在着较多的投资机会，而且发展空间巨大。从2004年12月11日起，中国零售业进入全面解禁的第一年，外资零售企业被允许全面进入我国各级市场，商务部当年批准设立的外资零售企业超过一千家，这个数字也超过了前12年批准总数的三倍。截止2008年底，世界零售企业的前50强将有40强会进入中国。中国的零售企业将如何面对这些如此强大的竞争对手，怎样与他们同台竞争?本文首先从建国时期、改革开放时期以及二十一世纪分析我国零售业发展状况；综合对比外资零售企业在中国市场表现；最终展望我国零售业发展前景。国内经济水平的提高、老百姓收入增加和购买力增强，对我国的零售业蓬勃发展起到了强烈的支持作用。这是我国零售业的机遇，只要能抓住机遇、加强管理、更新观念，我国零售业在明天一定能取得更好的成绩。关键词：沃尔玛，外汇，风险，防范，研究；AbstractEntersincetwenty-firstCentury,Chineseretailindustrymaintainedthemomentumofrapiddevelopment.On2008,Chineseeconomycontinuestomaintainsteadyandrapiddevelopmentofsituation,inthiskindofsituationdrive,China'sconsumergoodsmarketcontinuestomaintainrapiddergrowth,totalretailsalesofconsumergoodswasthefirstbreakthrough10yuan,thangoingupyearofgrowth21.6%,reaching10848800000000yuan,upby4.8percentagepointscomparedtothe2sameperiod.Accordingtotheforecast,in2009toduring2015,Chineseretailindustrywillmaintainstablegrowthrateofabout11%;thetotalretailsalesofsocialconsumergoodsin2025willexceed22yuan,retailtradewillincreaseitinthenationaleconomiclifestatusandthefunction.Atpresent,China'sretailindustry,therearemanyinvestmentopportunities,butalsohugedevelopmentspace.FromDecember11,2004onwards,China'sretailindustryacomprehensiveliftingofthebaninthefirstyear,theforeignretailenterprisesareallowedtoenterintheroundatalllevelsofourcountrymarket,theMinistryofCommerceapprovedtheestablishmentofforeignretailenterprisesinmorethanonethousand,thenumberismorethan12yearsbeforeapprovedatotalofthreetimes.Bytheendof2008,theworldretailenterprisebefore50strongwillhave40strongwillenterchina.Chineseretailenterpriseswillbehowtofacethesesostrongcompetitors,andhowtheycompete?Thispaperfromthefoundingperiod,theperiodofreformandopeningupandthetwenty-firstCenturyanalysisofChina'sretailindustrydevelopmentstatus;comprehensivecomparisonofforeignretailenterprisesintheChinesemarketperformance;finallytheprospectofChina'sretailindustrydevelopmentprospect.Theimprovementofeconomy,peopleincomeandpurchasingpower,onChina'sretailindustryflourishplayedastrongsupportingrole.Thisisourcountryretailtradeopportunities,ifcanseizeopportunity,strengthenmanagement,toupdatetheconcept,theretailbusinessofourcountryinthefuturewillbeabletoachievebetterresults.Keywords:Wal-Mart,foreignexchange,risk,prevention,research;目录摘要..................................................................................................................................................1Abstract.............................................................................................................................................1目录..................................................................................................................................................2一、绪论...........................................................................................................................................31.1、研究背景..........................................................................................................................31.2、研究意义..........................................................................................................................4二、沃尔玛规避外汇风险经验的探究...........................................................................................62.1什么是汇率.........................................................................................................................632.2汇率产生的原因.................................................................................................................62.3影响汇率变动的因素........................................................................................................72.4、沃尔玛外汇风险防范措施..............................................................................................72.4.1、外汇风险报告.......................................................................................................82.4.2、汇率变化预测.......................................................................................................9三、对我国企业规避外汇风险的分析研究...................................................................................93.1、调整货币资产与负债如果跨国公司通过分析与预测..................................................93.2、提前收付或延迟收付这是针对应收应付账................................................................103.3、分散风险最常见的是“一篮子”货币保值法............................................................10四、解决措施.................................................................................................................................10五、总结和展望.............................................................................................................................12参考文献.........................................................................................................................................12一、绪论1.1、研究背景零售产业具有“高产值，低利润”[1]的特征，零售企业只有上规模才能有生存，才能有发展，业内企业要想求生存谋发展必然会选择做大做强。全球零售业中成功的连锁企