高二英语课件-the-hamburger-business

McDonald’sChickenMcNuggetsFrenchFriesBigMacApplePieMilkShakeIceCreamConeSkimmingSkimthearticlequicklyandthendotheexercisesbelow.1.whatdoesthearticlecomefrom?2.Whatdoyouthinkthearticlemightcontain?AreasonsforthesuccessofMcDonald’sBsomecookingrecipesCsomeadviceonhowtostartabusinessDthehistoryanddevelopmentofMcDonald’smagazine√√ScanningFindoutthenameofthefounderinPara.1.RayKroc(1902-1984)Matchthefollowingpara2WhatdidKrocseeinthehamburgerstand?EverythingwasThestaffwereThefoodwasneatandtidycheerful,fastandpoliteexcellentHowdidKrocstartMcDonald’s?YearWhatdidhedo?Tips_____Hesold___milkshakemachinestoonerestaurantinCalifornia.Para.1_____HeopenedhisfirstMcDonald’snearChicago.Para.4_____HeboughtallrightstoMcDonald’sonUS$___________.Para.481954195519612.7millionTheDevelopmentofMcDonald’sbusiness(Para.4-9)50DateNumberofoutlets1955_________1959_________19635001974_________198810,000199212,7002005______11003,00030,00030,000Answerthefollowingquestions:(Para.6–8)Reasonsforsuccess:1.WhatdidMcDonald’sadopt?2.WhatdothelettersQ.S.C.&V.standfor?3.WhatdoesMcDonald’spaygreatattentiontoinallareas?4.Whatisregardedasoneofthebestintheworld?Quality,Service,CleanlinessandValueMcDonald’sstafftrainingprogrammeMcDonald’spaysgreatattentiontodetail.McDonald’sadoptedthemottoQ.S.C.&V.Discussion1.WhyisMcDonald’ssopopularandsuccessfulinmanybigcities?Forexample,itadoptedthemotto‘Q.S.C.&V’Itisclean.goodqualityexcellentservicereasonablepriceefficientstaffconvenientlocationrelaxingenvironmentattractiveadvertisement2.HowtomakeLanzhouNoodleKingpopularandsuccesssful?Forexample,wecanimprovetheenvironment.foodqualitythekindsoffoodsefficient/politestaffenlargethestandconvenientlocationround-the-clockserviceattractiveadvertisementSummary:Thearticlecontainsthehistory,_____ofMcDonald’sandthereasonsforsuccess.ThereasonsforMcDonald’ssuccess:a.Itadoptsthemotto‘_____,_____Cleanlinessand____.’b.Itpaysattentionto____.developmentqualityservicevaluedetailHomework1.Previewthefollowingwordsbylookingthemupinyourdictionary:impress(pa.2)expand(pa.3)swiftly(pa.4)adopt(pa.6)achieve(pa.8)2.Listentothetapeofthetext.