您好,欢迎访问三七文档
当前位置:首页 > 商业/管理/HR > 市场营销 > 社会性软件的商业模式分析
1、中南民族大学硕士学位论文社会性软件的商业模式分析姓名:肖明华申请学位级别:硕士专业:企业管理指导教师:余序洲20050515I34IIIIIAbstractTakingawideviewofthedevelopmentprocessofInternetofourcountry,Internetprofessionisarealm,whichisfullofinnovativevigor.Theemergenceofthesocialsoftwareisanobvioussign.Whetherthesocialsoftwarecanreallyraisetheupsurge,canreallymakeacontributiontoGDP,theexcavationofitsbusinessvalueisakey,Andtheexcavatingandrealizingofthebusinessvaluedependsontherationaldesignandinnovationofbusinessmodel.Thistextjustaccordingtotheviewpoint,t。
2、hroughtosocialsoftwaredefinitionandroleactedintheinterneteconomy,setupthebusinessmodelanalysisframeofthesocialsoftware,andthentodevelopsomedescriptiontheirfuture.Thefocalpointoftheresearchofthistextisshownasthefollowingthreepointsmainly:1.ThevaluefoundationanalysisofthesocialsoftwareThevaluefoundationanalysisofthesocialsoftwareistherootthatthebusinessvalueofthesocialsoftwareexcavates;itisthesourceofitsbusinessmodelanalysis.ThistextsetsoutfromclassicalworkCapitalofthevaluetheory,combinetheattribu。
3、tethatthesocialsoftwareserve,proposeitsvaluestemsfromvalueappreciationandvalueshiftsoramortizesmainly,Probeintosocialcapitalhowmakesocialabstractvalueofsoftwarecanbespecifieddeepfurther.Dividedintotwomajorpartsmainlyaboutthis:Apartisthecooperativevalue,itincludingcooperationconsumption,cooperationfinance,cooperationproduce;Anotherpartisthebusinessvalue,itincludesthemarketingvalueofpublicpraiseandadvertisingvalue.2.TheconstructionofthebusinessmodeanalysisframeofthesocialsoftwareThistextbasedonbus。
4、inessmodelanalysisframethatbesetupbyOsterwalderandPigneur,combiningtherelatedcontentsandthevaluefoundationanalysisofthesocialsoftware,setsupthebusinessmodelanalysisframeadaptedtothesocialsoftware.Thisanalyticalframemainlyincludesthefollowingfourparts:(1)Themanagementenvironmentalanalysisofthesocialsoftware,thesocialsoftwareisasakindofnewthings,itisnecessarytoconsidertwomajorfactor:competitiveenvironmentandconsumptionenvironment.(2)Lookingfortheniche,thismainlysolvestarget'sproblemofvalueandvalue。
5、contentproblem,thenicheisdifferent,thecontentandserviceofferedwillbedifferent.(3)TheindustrychainanalysisthatconfirmtherelationbetweensubjectandobjectIVinvalue.Thestructuralandsystematicanalysisprovidesusapathofsciencetoanalyzethebusinessmodelofthesocialsoftware.(4)Theprofitmodelanalysisthatconfirmsvalueisretrieved.Itisanalyzedtoconfirmmainlyincomeandprofitsourceofthesocialsoftware.Whetherthereisasetofclearthinkingofprofit,itiscriticaltoenterprise'slong-termdevelopment.Meanwhile,industrychainand。
6、profitmodelhavecloserelation,distributionofinterestsmechanismthatrelationembody,industryofchaindeterminethemodeoftheprofit,Andindustrychainandprofitmodehaveakindofdynamicdeductioncharacteristic,whenincorporatethenewcooperativepartnerintheindustrychain,perhapsthewholeprofitmechanismwillchangetoo.Astothis,thistextregardsabstractvalueofthesocialsoftwareandconcretevalueasthetheorytosupport,haveproposedtheadvertisingmodel,sponsormodel,appreciationservicemodelandcooperationsubsidiarymodel.3.Thefutured。
7、evelopmentanalysisofthesocialsoftwareThesocialsoftwareisatakindofexplorationstageatpresentasakindofnewthings,howtheprofitrealizesisthemostcriticalproblemofperplexingitsdevelopment.Shoulddiscussthefuturedevelopmentformofthesocialsoftware,therealizationofitsprofitwillbetorunthroughthethreadofthewholestory.Thistextprovethroughrelevanttheoryandrealexampleanalysis,pointoutsocialsoftwarewithhorizontaltointegrateandverticaltoexcavatefororbitofdeveloping,tomaximumexcavateandrealizethebusinessprofitofthe。
8、socialsoftware.Amongthemthehorizontalintegrationhasstressedtwopointsmainly:oneisthatthecustomerquantityistheessentialcompetitioncapitalofsocialsoftwareplatform;theotheristoperfecttheproducts,strengthencooperation.Equally,verticalexcavationalsoincludestwopoints:Promotetherelationqualityofthesocialnetworkandexcavatepurchasingpowereconomy.Keyword:socialsoftware;businessmodel;businessvalue;cooperationvalue1______211SprintInternetInternetWallopGDP2Granovetter3PaulTimmersMichaelRappaAmit&ZottAllan&Chr。
9、istopherOsterwaldePigneur4SWOT562ETCon(EmergingTechnologiesConference)ClaySherkyTomCoatesSocialSoftwareSocialSoftwareWilliamDavies..(2003.10)-2210..2001.53514EverettRogersJohnHagelIIIArthurG.Armstrong..1997.95615cyworldcyworldHot&SweetSkinGoogleAdsenseGoogle“”“”“”19OsterwalderPigneur“”“”OsterwalderPigneurOsterwalderPigneur202342155.1107blog2004712/16.1%5-1043.4%10-3030.1%10.6%3022iResearch-2004120035010QQUCPOPOQ23TOM-SkypeMSNVIMQQ70%QQMSN11%2171732004745.3%37.1%5.2Niche24B2BB2BQQ25QQMSNPCWindows。
10、QQMSN20304050Yahoo36026WAPMSNMMSWAPB2CC2C5.3“”“”“”“/”2720041231940070081。
本文标题:社会性软件的商业模式分析
链接地址:https://www.777doc.com/doc-727805 .html