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学校教育PPT1教材分析2学情分析3教学理念4教学方法5教学过程教学反思Morethan50%ofyourtrafficcomesfromsocialmediaplatforms.SohowdoyougoaboutexecutingacontentstrategyANDkeeptrackofwhat’strending?Hereareafewtoolstomakethegoingeasy…教学重点教学难点高龄游客的特征如何灵活提供服务教学目标!Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.知识目标01能力目标02情感目标03Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.学情分析单击此处添加您的标题文字单击此处添加您的标题文字单击1.学生原有的基础单击此处添加您的标题文字单击此处添加您的标题文字单击2.学生先学的基础单击此处添加您的标题文字单击此处添加您的标题文字单击3.学生的关注点©1999-2014IXWebHosting.Allrightsreserved“后茶馆式”教学!一种关注学生学习获得知识的方法过程,提高学生学习效能的教学方式教育指导思想?陶行知:知识来源于实践。陶行知认识论:行(实践)知(知识)行(实践)教学教法Ifnotliterally,atleasttosomeextent!Tryandgetrealtimereviewsonyourproducts/services.Askquestionsaboutwhatyourcustomersexpectnextandtrytofitsomeofthosesuggestionsintoyourwork.Thishelpsestablisharapportandshowsyouoffasbeingcustomerdriven.Afterall,thisisexactlywhatpeoplelookfor-tobeheard!教学过程5分钟..........合理安排,分解目标20分钟..........精确定位,明确目标18分钟...........处方教学2分钟...........布置作业ProducingaVarietyofContent..........9%NoAnswer............................................3%第一节课合理安排,分解目标Don’talwaysgoforanallseasonlook,getamakeoverbasedonclimate,festivities,etc;itgivesahumantouchtoyourbusiness.Ahumanbusinessismorerelatablethanonethatsoundsalsoroboticandonlysalesoriented.Ifoverhaulingthewebsiteeverytimeisn’tafeasibleoption;optforchangingthelooksofyoursocialprofiles.Forexample,bringsomevariationinyourcoverpicturesonFacebookifyoufeellikekeepingtheprofilepictureconstanttoyourbusinesslogo.课前课上第一节课合理安排,分解目标1基本内容2遵循原则3使用方式4指导思想导学卡:现代心理学研究认为,合作学习是最佳的学习方式,学生在合作中交流,交流中形成合作的意识第一节课合理安排,分解目标课堂随想:人们在生产生活当中所经历的典型的富有多种意义的事件陈述。第二节课精确定位,明确目标案例分析:教学过程..becauseinaworldwherewehaveaccesstounlimitedinformationinamatterofseconds,informationbasedmarketinghasbecomevital.一、案例关键点第二节课精确定位,明确目标Itsasocialmediatoolthatnotjustfocusesonpresentingyouwithwhat’strendinginyourcircles,butalsohelpsyouwithCRM.Itoffersyouinsightsonthepopularityofyourbusiness第二节课精确定位,明确目标二、创设情景、导出难点设计意图:isbyfarthemostpopulartoolinthemarket.Noonehasthetimetogothroughtextheavyposts;butwhodoesn’tlikebrightimages?Stockuponalotofimagesthatareuniquetoyourbusinessandfittheminyourcontentstrategy.Theyarethemostsharedposttypeacrossonlineplatforms.第二节课精确定位,明确目标三、教师师范,学生点评场景设计:教学反思有行动有感动有活动添加标题添加标题添加标题板书设计一、高龄游客的特征Cuttingedgetechnologyatreasonableprices.touchtoyourbusiness.ScalabilityAbilitytoflexhostingplansinsyncwiththeincreasingneedsofthewebsite.二、导游人员的服务The24/7technicalsupportispromptandneverletsyourwebsitedown.SecurityCertifiedbythelikesofMcAfee,IXserversprovidethemostsecureenvironmentforhostingyourweblogs.WithTheMostSharedContentBeing..Here’sSomethingGoodToKnow!60%ofconsumersenjoyreadingrelevantcontentfrombrands.82%ofconsumersfeelmorepositiveaboutacompanyafterreadingcustomcontent.70%ofconsumersfeelclosertoacompanyasaresultofcontentmarketing.GatherTopics!Beforeyoustartcreatingyourcontentplanandstrategy,it’salwaysbettertoresearchandshortlistahandfuloftopicsthatarenotjustrelevanttoyourbusiness,butalsotrendinginyourcircles.Talkingabout“what’sin”helpsyoukeepyouraudiencehooked.TellYourStory!Peoplewanttoknowthethoughtprocessbehindyourbusinessandhowitcameabouttobe.Shareyourstoryandyouruniqueexperiencesalongtheway.Itmakesyourbusinessmorerelatable.SwayyItsatoolthatanalyzesyoursocialcommunity,matchesthemostrelevantcontentfromaroundthewebandoffersitonyourdashboard,helpsyoubuildarelationshipbetweenyourcontentandyourfollowers.SwayyRebelMouseClaimedasthefrontpageofsocialmedia,helpsyoucuratecontentforallyouronlineprofilesonasingledashboardbasedonwhatyourbusinessisknownforandwhatconversationsyouraudiencehasbeenengagingin.RebelMouse谢谢大家SocialMentionisatoolcapableofscanningthewebandproducingstatisticsbasedonrealtimebuzzaroundabusiness.Itprovidesinsightsonwhoistalkingaboutyourkeywordandhowoftenpeopleareengaginginconversationsrelatedtoyou.SocialMention
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