iphone手机蓝黑科技感PPT模板

ProducedbyCassielAgrippa©2014ProducedbyCassielAgrippa©2014Hypothesis:Fromdrivinginnovation,ApplehasbeenreducedtoacompanythatchurnsoutincrementallyimprovediPhoneseveryyear.Buttheirmarketingblurbismoreandmoreclichédbytheversion.WhiletheiPhoneisabeautifulandimpressivepieceoftechnology,itishardlyinnovativeanymore,andhasbeenovertakenbyothercompetitivebrands.PS!ThisinformalanalysisisbasedontheiPhoneandcompetingbrandsatthetimeofthe5S-launchin2013.theiPhoneevolutionProducedbyCassielAgrippa©2014First,let’stakealookatthelaunchslogansofeachiPhone.theiPhoneevolutionProducedbyCassielAgrippa©2014«Thischangeseverything.»ThesloganfortheoriginaliPhonein2007theiPhoneevolutionProducedbyCassielAgrippa©2014«ThefirstphonetobeattheiPhone.»ThesloganfortheiPhone3G,2008.theiPhoneevolutionProducedbyCassielAgrippa©2014«Thefastest,mostpowerfuliPhoneyet.»ThesloganfortheiPhone3GS,2009.theiPhoneevolutionProducedbyCassielAgrippa©2014«Thischangeseverything...again.»ThesloganfortheiPhone4,2010.theiPhoneevolutionProducedbyCassielAgrippa©2014«ThemostamazingiPhoneyet.»ThesloganfortheiPhone4S,2011.theiPhoneevolutionProducedbyCassielAgrippa©2014«ThebiggestthingtohappentoiPhonesinceiPhone.»ThesloganfortheiPhone5,2012.theiPhoneevolutionProducedbyCassielAgrippa©2014«Forwardthinking.»ThesloganfortheupcomingiPhone5S,2013.theiPhoneevolutionProducedbyCassielAgrippa©2014ItappearsthattheslogansforanyupcomingiPhoneareasincrementalintheircreativityasthelevelofinnovationofthephonesthemselves.Also,mostslogansfortheS-versionsendwith«yet».theiPhoneevolutionProducedbyCassielAgrippa©2014Second,let’scomparethedifferentiPhonemodels.theiPhoneevolutionProducedbyCassielAgrippa©2014iPhone5C7iPhoneiPhone5SiPhone3GiPhone3GSiPhone4iPhone4SiPhone520072008200920102011201220131234568128MBRAM3.5”480x320163DPI135gD:11.6mmL:115mm2MPNewdesign128MBRAM3.5”480x320163DPI133gD:12.3mmL:115.5mm2MPNewdesign256MBRAM3.5”480x320163DPI135gD:12.3mmL:115.5mm3MPA6chip1GBRAM4”1136x640326DPI112gD:7.6mmL:123.8mm8MPNewdesignA6chip1GBRAM4”1136x640326DPI132gD:8.97mmL:124.4mm8MPA7chip1GBRAM4”1136x640326DPI112gD:7.6mmL:123.8mm8MPtheiPhoneevolutionProducedbyCassielAgrippa©2014Third,toillustratetheincrementalityofthefeatures,let’sputthenumbersingraphs.theiPhoneevolutionProducedbyCassielAgrippa©201420072008200920102011201220130MB512MB1024MBiPhone3G3GS44S55SMemory3.23.33.43.53.63.73.83.944.1iPhone3G3GS44S55SScreensizeintheiPhoneevolutionProducedbyCassielAgrippa©20142007200820092010201120122013050100150200250300350iPhone3G3GS44S55SDPI020406080100120140160iPhone3G3GS44S55SWeightgtheiPhoneevolutionProducedbyCassielAgrippa©2014200720082009201020112012201302468101214iPhone3G3GS44S55SThickness110112114116118120122124126iPhone3G3GS44S55SHeightmmmmtheiPhoneevolutionProducedbyCassielAgrippa©201420072008200920102011201220130123456789iPhone3G3GS44S55SCameraNoYesiPhone3G3GS44S55SNewdesignMPXtheiPhoneevolutionProducedbyCassielAgrippa©2014Fourth,let’scomparethecurrentiPhone5Stoacoupleofleadingcompetitorbrandsatthetimeoflaunch.theiPhoneevolutionProducedbyCassielAgrippa©2014iPhone5SA7chip1GBRAM4'1136x640326DPI112gD:7.6mmL:123.8mm8MPiOS7.0Snapdragon6002GBRAM4.7’1920x1080468DPI143gD:9.3mmL:137.4mm4MPAndroid4.2.2GalaxyS4Snapdragon6002GBRAM5.0’1920x1080441DPI130gD:7.9mmL:136.6mm13MPAndroid4.2.2ComparableadvantagestheiPhoneevolutionHTCOneProducedbyCassielAgrippa©2014WhereAppleonce(copiedLGand)becameaworldinnovativeleaderinsmartphoneswiththelaunchoftheoriginaliPhonein2007,theynowofferonlyincrementalimprovementstotheiPhonerange.Ithaslongagobeenbypassedbycompetitors.theiPhoneevolutionProducedbyCassielAgrippa©2014Fifth,basedonthetrendsseeninthepreviousfeaturetimelinegraphs,andcurrentmediaspeculation(orleaks)wecannowpresenttheiPhone6asitwillbelaunched.Thispredictionhasanaccuracyof96%.WecanthereforealsowithacertaintygreaterthanahunchpredictthecomingiPhonespecsofthenext6-7years.Let’sstartwiththesloganfortheupcomingversion6.theiPhoneevolutionProducedbyCassielAgrippa©2014«Again,thischangeseverything.Again.»ThesloganfortheupcomingiPhone6,2014.theiPhoneevolutionAndnowfortheactualupcomingiPhone6…ProducedbyCassielAgrippa©2014theiPhoneevolutioniPhone6A8chip2GBRAM4.7‘(+5.5’)1136x640326DPI117gD:7.7mmL:123.6mm10MPiOS8.0Thisisnothingshortofrevolutionary!!!!…althoughyouknowitwillsellinthemillions,andyou’llwantonetoo.SowillI.Thedesignmightactuallynotbeasradicallydifferentfromthecurrentmodel5Sorthemockupdepictedabove.(MockupbyTheTechBlock)ProducedbyCassielAgrippa©2014ThisreallymakesyouwonderifAppleisonautopilot,onacoursesetbythelateJobs,whichisonlyabusinessmodelthatmightactuallyworkfortenmoreyears.theiPhoneevolutionProducedbyCassielAgrippa©2014So,whatifweapplythetrendsfromthegraphsandpredicttheiPhonesforthenextfewyears?Sixth,let’shaveapeek!theiPhoneevolutionProducedbyCassielAgrippa©2014iPhone915iPhone6iPhone9SiPhone6SiPhone7iPhone7SiPhone8iPhone8S201420152017201820199101112131416A8chip2GBRAM4.7”1136x640326DPI117gD:7.7mmL:123.6mm10MPNewdesign*A9chip2GBRAM4.7”1136x640326DPI119gD:7.7mmL:123.6mm12MPA10chip3GBRAM4.7”1280x720349DPI115gD:7.5mmL:123.2mm1