P公司面向个性化需求的运营模式变革及实施过程研究

上海交通大学硕士学位论文P公司面向个性化需求的运营模式变革及实施过程研究姓名：吕国华申请学位级别：硕士专业：工商管理指导教师：吴迪20090111IIIPIVVTHERESEARCHONPERSONALIZEDDEMAND-ORIENTEDREVOLUTIONFOROPERATIONMANAGEMENTMODELINPCO.,LTD.ABSTRACTAlongwithChina'sconstantsocialprogressandrapideconomicdevelopment,diversificationandindividuationofmarketdemandhasbeenaninevitabletrend.Formajorityofenterprises,howtomeetmasscustomizationincompetitivemarkethasbecomeaproblempressingforsolution.Basedonthepersonalizeddemand-orientedrevolutionforoperationmanagementmodelinacompany,thispapermainlyanalysisandresearchhowtheenterprises,withtypicalmulti-varietyandsmallbatchcharacteristic,improvetheoperationalmanagementleveltostrengthentheabilityofcopingwithmasscustomizationandimprovebusinessperformance.Thechapter1ofthispaperintroducestheindustryconditionsandthecompany’soverallcondition,alsoanalysisthepresentproblemsofoperationmanagementinthecompanyandthesolutionsfortheseproblems.Thechapter2introduceshowthecompanyreformstheoperationmanagementmodelandproductmanufacturingprocessthroughthepostponementtechnology.Thechapter3introducesthecompany’schangefromtheproductplansystemsbasedontheproductionoutputtoasystembasedonthemarketdemand.Thechapter4introducesthecompanyhowtoreformthesupplychainfordealingwiththelargepersonalizeddemandtimelyandcuttingdownthecostsandinventory.Thechapter5introducesthecompanyhowtoreinforcethemanagementforproductdesignprocessandtechnologyinformationtoimprovetheuniversalizationVIandstandardizationofproducts.Thechapter6provesthesuccessonthecompany’srevolutionthroughthecomparisonbetweenthebusinessperformancebeforetherevolutionandafterthat,alsogivessomeproposalforthefuturereform.KEYWORDS:multi-varietyandsmallbatch,operationmodel,personalizeddemand,productionplanI2008126II20081262008126MBAP1+MBAP2PMBAP311.1P1.1.12090212002200113.08%13.8%200113,,8%2006350020104400MBAP41.1.22090101.1.3101.1.4P199620012000P60%80%21MBAP5211.2P195119935010001992100080010200410MBAP620002004200420051020065301101:P19932006FIGURE1:TheDevelopmentofPCO.,Ltdfrom1993to2006P19512006199319941995199620012002200320042005PMBAP71.31.3.1P231019962001232004253011:PTable1:TheCompany’sProductCategory&CharacteristicsATF460CPIA-IIPIA-IIIPDZ510YR254YR420YR420WZYR420JYYR520MBAP8ZXJD450/25JD450/16ZXJD320/10BBY410LPYGDL440PYGDL440BPYGDL440CPYGDL450JBB35BBY40/5ABBY40/5BBBY40/5CBBY45/8SXB430SXB400SXB370SXB370DQB404DJ250DJ300LQD8DLQD8ELQD8FNOVAL1290%10%1.3.22MBAP92PFIGURE2:TheCompany’sBusinessProcess101030260044&MBAP1033PFIGURE3:TheCompany’sOrganizationalStructure1.3.3602000200654050200620101.3.4200660----------------MBAP11490%20610153-4,1.4P19931020041-22P20022006Table2:TheCompany’sMainFinancialDatafrom20022006200220032004200520061643417660185261623016004106151191012105112811219558195750642149493809238224622019130268916291873120010524624783264221963129398644765623599551263609608653306628683966281569113936151891544814614325942813945362833851973219156199381987018823195801944419547199041934728451000450050004700947693801089511016107729926974711042111221083898069409889687487985MBAP1223453P20022006Table3:TheCompany’sProfitabilityRatiofrom200220062002200320042005200635.4%32.6%34.7%30.5%23.8%9.9%10.6%6.5%6.5%2.9%8.3%9.6%6.1%5.3%2.4%16.6%19.9%13.5%12.0%5.8%4P20022006Table4:TheCompany’sManagementCapacityRatiofrom2002200620022003200420052006133.3108.7128.8151.7149.11.051.271.221.051.103.673.143.093.173.990.840.910.950.820.835P20022006Table5:TheCompany’sSolvencyRatiofrom20022006200220032004200520060.590.590.540.530.520.500.280.200.280.3320062004MBAP132004MBAP142----1044FIGURE4:TheProductionManagementProcessbeforetheRevolution2000----BOMMBAP1555FIGURE5:TheProductionManagementProcessaftertheRevolutionBOMMBAP162.12.1.1PostponementTechnology,PTCustomerOrderDiscouplingPoint,CODPCODPCODPCODP2.1.2MBAP1745ATF460C206MBAP186ATF460CTable6:TheConstituteofATF460CCommercialPaperPress1nn111111ATF460C1024n1+4+1+1+1+4111+6+3+1+1+1+21225005060MBAP192.24570%30%MBAP20JITMBAP21BBY40/5C787BBY40/5CTable7:TheProductionarrangementsofBBY40/5CBinderbeforetheRevolution180%190%140%160%170%175%165%185%130%110%BBY40/5C8BBY40/5CTable8:TheProductionarrangementsofBBY40/5CBinderaftertheRevolution175%170%1A1B1C1C1B1B1A1ABBY40/5CMBAP2235%65%90%80/20/200030%10%20001002.32.3.12000MBAP232.3.230%20065402008380590015%2.4MBAP24MBAP2533.13.2PMBAP26103-16FIGURE6:TheFormulationProcessofProductionPlansbeforetheRevolution2002MBAP273-27FIGURE7:TheFormulationProcessofProductionPlansaftertheRevolutionMBAP283.33.410MBAP29MBAP304P4.1MBAP314.28BOM8FIGURE8:TheProcurementPlanModelbeforetheRevolution8A1BC1A1A199FIGURE9:TheProcurementPlanModelaftertheRevolutionAABCBCABCABC---------MBAP324.3SMCARK25%SMC70%30%FAGSKFNSKINA1030030MBAP331504.4BOMBOM1010FIGURE10:TheFasteners’ProcurementandManagementModelbeforetheRevolutionTOA200B100C100D1504BOMA11A502B103C20A21A202C303D50A31A302B103D309MBAP34BOM252020021111FIGURE11:TheFasteners’ProcurementandManagementModelaftertheRevolutionBOMTO&A(BOM)BOMAA100B20C50D80A11A502B103C20A21A202C303D50A31A302B103D3011MBAP35210%35//1075%20570%95%121312FIGURE12:TheProcurementand