中国电信号码百事通运营模式研究

华中科技大学硕士学位论文中国电信号码百事通运营模式研究姓名：张小朝申请学位级别：硕士专业：工商管理指导教师：张子刚20080429I3G“”“”NTTDoCoMoBTIIAbstractThecoming3Gageisanageofabundantinnforamtioncontentandcatergories.ChinaTelecomurgetofindprofitgrowingpointbesidescommonvoiceservices.ChinaTelecomisreaslizingthechangefrom‘traditionalfixnetworkoperator’to‘moderncomperhensiveinformationserviceprovider’,mergingBestTones,yellowpage,audiomailandcomprehensivemediabusinessintonumberknowingallinformationservice.Thisisanurgentandimportantsubject.Withconslusionandstudyfromsearchservicesofforgeinnumberimformationservicesprovider,likeJapanNTTDoCoMo,USOperators,UKBTetc,welearnedforgeinnumbersearchservice’statusquo,developmenttrendandpolicyandlegalfactors.Comparingwithforgeinenvironment,ourgovernmenthasbeencontinuouslyadvancingsocialinformationizationcoursesandencouragingenterprises’independentinnovation.However,domesticnumberinformationserivcesareintheintrodutionphase.Wehavenomaturebrandinthemarket.Therefore,thereisnoexistingmaturebusinessmodelthatChinaTelecomBestTonecanuseforreference.ConcerningChinaTelecomBestTonesisatthedevelopmentcorner,theAuthorofthisarticleproposedthreeaspectstodevelopnumberknowingallserivceoperationmodel:businessmodel,frontcustomerperceptionimporvement,backcustomerscaledevelopment.First,BestTonesasaleaderofvoicesearch,isrefernecefrominternetsearchbusinesspattern.Basedondifferentlevelsoffrontpubliccustomerneeds,numberknowingallserivceprovidesoperationconsultingserviceandtradingservice,twobusienssmodels.Satisifyingfrontpublichcustomersconsultation,tradingserivceandbackgovernmentandenterprisecustomers,wedevidebackoperationintothreebusinesspatterns,searchrecommendation,agencymakingamatch,ande-business.Second,voiceoperationisthekeyelementoffrontcustomeroperationmodel,whichimprovesfrontcustomerperception.Throughcomprehensivecustomersinvestigation,theauthorproposedthatChinaTelecomneedstoimprovethreefactors,information,internetandvoiceserivces.Finaly,thisarticleproposedthatbackcustomeroperationmodel’skeyfactoristofocusongovernmentorganizationsandenterprises’needs,developwithscale,toattractmorebackgovernemntorganizationsandIIIenterprisestousenumberknowingallbackserivces.Todevelopbackcustomersonabigscale.Onlyoperatingunderahealthybusinesspattern,todevelopnumberknowingallserivcetwomarkets(frontcustomermarketandbackcumbermarket),widennumberknowingallbusinessprofitandimprovecustomervalue,canensurenumberknowingallbusinessgrowingcontinuously.KeywordsBestToneBusinessPatternFrontCustomerBackCustomerCustomerPerception111.11.1.144105200020024[1]21ARPU80%6%23G“”“”20051018114114“”[4]1.1.23“”1.21.2.11990NTTDoCoMo--VodefoneAirTouchPlc.--I-modeI-Modei-mode200373873I-mode24%i-Mode2003NTTDoCoMo50%NTT111-1i-modeDA/DQi-applii-areaNTTDoCoMo20011i-modeJavai-appli1052/i-appli“”4301-1NTTDoCoMoI-MODE1/2/3/Karaoke/4/FM567CD8200172NTTDoCoMoi-Mode“iArea”“iArea”WNIiMapFanATISZenrin6i-areai-mode500i-area“”NTT[5][6]51.2.2CDROM01041-10%10%20%30%40%200120041-10104[38]6VerizonLiveSourceAlltelVerizonGoogleSMS411GoogleSMSGoogle46645“GoogleSMS”GoogleLocalFroogle.comGoogleSMSWeb“pizza10021”46645GoogleSMS“GoogleSMS”AT&TCingularNextelT-MobileVerizonSprintPCSGoogle1.2.3BTOftel20019Oftel2002521Oftel8067Ofte3001186118118Oftel192153[48]1DA/DQ95%62%97%2/32DA/DQ2/3DA/DQ1/4DA/DQ200251-2DA/DQ10%14%10%40%63%86%89%0%10%20%30%40%50%60%70%80%90%100%025028021103203403803101-2DQ83DA/DQDA/DQDA/DQDA/DQ3/54DA/DQ1-21-2DQDQ611811121180802150461095DA/DQDA/DQDA/DQ1-3DA/DQDA/DQ1-3203991/5642%1-30%5%10%15%20%25%30%35%40%45%1-4DQ7DQ8DQ100%OftelICSTISDQDQ10DQ,44%,18%,42%,67%DQ,35%11-5DQ1.3“”,1-6111-61222.1114114”1141181142-12-1114114114/132-1()114“114”30601181142.22.1.1107121423G“”20061.5325.6%7120.611.6%2006841736.736781.228.1/35.3/“”315TD-SCDMA“”“”“”“”[2]1114“12580”“”[8][9]2163“”41142.2.211141“”11411420114“”2“”173100004114114GOOGLE2“”[10]1“”182“118114”32.31933.13.1.13-1[7][17]3-1MP320“”“”3.1.2Google1GoogleGoogle“”“”GoogleGoogleGoogle“21”“BaiduvsGoogle”1142GoogleGoogleG-mailGoogleTALKBloggerPicasaMSNGoogle——390%GoogleGoogle22GoogleGoogle[1]1[12][28]3.23.2.1233.2.23-13-1“”24“”bizonline3.33.3.1“”“”25“”“”“”“”“”3.3.226“Google”“”“Google”“”“e”27“”3.42844.1114“”114“”“”4.24.2.129[31]4.2.211420013567.6%1031034.3103304.3.111411497%114“114”1144-110%28%48%14%0%4-1114114“”“”“”90%1144.3.24-24-224%“”76%“”42.3%“,11.70%,22%,42.30%,24%31,76.40%,23.60%,16.10%,25.80%,32.30%,25.80%,0”11.7%28.3%“”22.4%“”49.3%“”“”4.3.33130%4-34-34-44-4324.3.44-54-51114“”“”72%2,25%3,2%,1%33“”“”“”“”344.44.4.114-64-6235()()4.4.2“”,,(),,,,.,“”“”“”“”4.4.3364-74-74.511412337“”3855.1114114114114114114“”114“”“”……114114bizonline11411439[33]5.25.2.15.2.211144030220074199100200745.35.3.13015-1415-13025“”25-25-250%300~600/“”35-30510152025024681012141618425-345-45-4051015202502468101214164355-55-565.3.212020“04”1141148020073305%390134%19981141142001114024681012144420031141142005200639011426050%20075-15-12007()()()()1320.56382.5469630.031712.1132269.39337.1765498.901568.14543214.87390.3264597.431815.73964238.99412.811661.261911.02195232.88394.9833632.651862.67716348.35392.0288113