商业房地产开发运营的研究

20109IAbstractTheresearchforthoughtsandmodelsofcommercialrealestatedevelopmentandoperationIITheresearchforthoughtsandmodelsofcommercialrealestatedevelopmentandoperationAbstractWiththerapiddevelopmentofrealestateandtheescalatinginvestmentstocommercialrealestate,themasseshasbeenincreasinglyconcernedaboutcommercialrealestate.Becausetheproposalfortheconceptofcommercialrealestateisrelativelylate,manypeopleareunfamiliarandtherelatedresearchesandwritingsarealsolimited.Atpresent,thelaggingtheoreticalresearchandtheblindnessinvestmentarethebiggestobstaclestothedevelopmentofcommercialrealestate.Actually,commercialrealestateisacombinationofcommercialandrealestate,thenbythebusinessoperationstoensuretheappreciationofthatpropertyandtoachieveaprofitbythereproductionanddeepprocessingoftherealestate.Nowadays,theoverallsituationofChinesecommercialrealestateisstillstuckinunefficientoperation,sizeandstructuredeviationandrelativelylowdegreeofspecialization.Theshort-termbusinessmodelandthefinancialpressuresfrustratecommercialrealestate.ItisurgentandsignificanttostudyChinesecommercialrealestateissues.Thispaperanalyzethefactorsandproblemsinthedevelopmentsandtrendsofcommercialrealestate.Accordingtothedomesticrelatedresearchexperienceandtheoreticalsupport,byaseriesofoperationalprocesses,thispapersetouttheaimsofenhancingthecorecompetitivenessofcommercialpropertiesandunifyingtheloosebusinessunitsandthevarietyofconsumptionpatternsintothebusinessentitiesandaninformationplatform.TheresearchforthoughtsandmodelsofcommercialrealestatedevelopmentandoperationAbstractIIIInordertoachievethesustainablepositiveoperationofprojects,thispaperputforwardasystemofpracticablesolutionstotheoperationandmanagementofthecommercialrealestate.Basedontheaboveanalysis,thispaperdemonstratedtheeffectivenessofthemethodsandconclusionsbychoosingthelarge-scalecomplexcommercialrealestateprojectanditsactualoperations.Keywords:commercialrealestate;marketorientation;projectoperationWrittenby:WuNengyaoSupervisedby:SunYongzheng...............................................................................................1.................................................................1...............................................................................1...............................................................1...............................................................................2...........................................................2.........................................................................................3.......................................................................3...................................................................................4...................................................................................5.....................................................................................5.............................................................................................7.........................................................................7.................10.......................................10.................................................................10.......................................................................10.....................................................12...................................16.........................................................................16.................................................................................17.........................................................................17.................................................................................17...........................................................18.............................................................18.............................................................20...................................................20.....................................................21.........................22.....................23.................................................24.........................................................26...........................................................................26.................................................26.................................................................................26.................................................................................26.............................................................................27.....................................................................27.................................................................................27.......................................................27.................................27.................................................28.............................................28.....................................................29.........................29.....................................................29...........................................................