我国民营航空公司低成本运营管理模式研究

南京航空航天大学硕士学位论文我国民营航空公司低成本运营管理模式研究姓名：鲁琳申请学位级别：硕士专业：产业经济学指导教师：江可申20070101i20044iiABSTRACTWiththedecentralizationoftheChinaAdministrationofCivilAviation(CAAC),boththenongovernmentalbusinessandforeigncapitalareallowedtoinvestinthefieldofcivilaviation.CAACapprovedtosetup4privateairlinecompaniessuchasUEAirlines,OkayAirlines,Spring&SummerAirlinesandChinaExpressAirlinesintheyearof2004.Asaresultthestructureofcivilaviationindustryhasbeenchanged.Howcantheprivateairlinecompaniescompeteinthemarket?Whichisthebestoperatingmodel?Inordertosolvetheseproblems,thepaperdividesthreeparts.First,studyoflow-costcarriersinforeigncountries,suchastheoperationmodelofsomewell-knownlow-costairlinesinAmerica,EuropeandAsia.Second,studyofpoliciesofcivilaviationindustryandthecircustomesofChinesecivilaviationmarket.Third,studyofprivateairlinecompanies’operatingmodelanddevelopingstrategy.Theauthormakesuseofindustryeconomics,managementeconomicsandcompetitivestrategytheory,revenuemanagementmodelandmanyresearchmethodssuchascomparativeanalysis,qualitativeanalysisandquantitativeanalysis,theoryanalysisandexampleanalysis.Thepaperdiscussesthefeasibilityandnecessityofdevelopingthelow-costcarries.Theauthordoesn’tjustmakeuseofthelow-costoperatingmodelofforeignairlinecopanies.ConsideringthechareteristicsofourprivateairlinecompaniesandthecircustomesofChinesecivilaviationmarket,theauthorputsforwardssomemainpathsforrealizingthelow-costoperationmodelinChina.Throughtheanalysistheauthorthinksthatlow-costoperatingmodelisgoodforprivateairlines.KeyWords:low-costoperatingmodel,privateairlines,revenuemanagement,differentiation,customerrelationshipmanagementCRM,()11.120032004[1]2005[2]2005[3]200318%200442005311200651380200419%6%21978372004520067165.78907.7184.516.1%16.7%11.8%[4]GDP107%GDP214%GDP8%9%16%GECFM220150001060%80%10%15%0.5%[5]20001219820064(AirAsia)6200641542731.21.2.11971low-costcarriersLCCsRyanairAirAsia120070[6]MarkusFrank“Competitionbetweennetworkcarriersandlow-costcarriers—retreatbattleorbreakthroughtoanewlevelofefficiency?”[7]904[8]B—to—B9113DavidGillenAshishLall“Competitiveadvantageoflow-costcarriers:someimplicationsforairports”[9]RyanaireasyJetMichaelW.Tretheway“Distortionsofairlinerevenues:whythenetworkairlinebusinessmodelisbroken”[10]40%-50%DavidGillenWilliamMorrison“Bundling,integrationandthedeliveredpriceofairtravel:arelowcostcarriersfullservicecompetitors?”[11]1.151.1FSCLCC//SeanD.Barrett“Marketentry,productdifferentiation,supplierrentsandsustainabilityinthederegulatedEuropeanaviationmarket-acasestudy”[12]RyanairRyanairSeanD.Barrett“Howdothedemandsforairportservicesdifferbetweenfull-servicecarriersandlow-costcarriers?”[13]AislingReynolds-Feighan“Trafficdistributioninlow-costandfull-servicecarriernetworksintheUSairtransportationmarket”[14]Gini∑∑−=ijjiyyynG2216KeithJ.Mason“Thepropensityofbusinesstravellerstouselowcostairlines”[15]ThomasC.LawtonStanislavSolomko“Whenbeingthelowestcostisnotenough:Buildingasuccessfullow-fareairlinebusinessmodelinAsia”[16]2005362001[17]7[18]12345678[19][20]B2C8[21]1.2.21.2.2.19LCCs1.11.2.2.21.2.2.310112.12.1.11[22][23][24]200269320042.1.212312005276200651312419982.1.3[25]1n1(/)niiCRnXX==∑XiXiCRnn252002-2004288CR2.12.12002-20042002200320048CR78.38%77.74%76.99%2003-2005200220048CR220022002-2004251132.22002200450%2.220022003200459.28%57.90%56.78%2003-20052.3200320048.89%37.25%32.46%38.19%6.12%35.08%2003-20052.42002200320043.92%4.02%4.08%2.30%2.87%2.94%2003-20052.32.4221(/)niiHHIXX==∑XiXi20022004(H)HN()2.5142.5HN200220032004H0.14580.14410.1371N6.85666.93857.29182003-20052.5HHN20026.856620047.29182002-20042.22.2.119801.2006127115152.200211342.2.2(70%-75%)2.1+++++++++()2.1:33%23%20%76%70%1625%15%-30%101%80%201525%70%15%40%-50%172.370%183.119713.1.1197120043.131060%80300%2005445621.4457372.152085%2750197.212203.154.3.1.21985157519911997183702073716%20036.280.230.120.353.1.31997200120062200513.11/66.5%3.1//89315625.19.116.75.2439911402392134469.8%76.3%2123.2CRS3.2MYR()67.992.820.20.011.97.2100.0100.040.135.112.811.86.57.240.911.1100.365.3/1.39.7/18.66.4120.281.4EBIT-20.218.633.33.3MYR2,136209.63,144225.91,26279.33,780183.8EBIT-63642.1-61653.4MYREBITAirAsiaAirAsia3.1.4221.73785%232.11/1030%60%40%50%3.353.2200531123.2.11980233.2.2907105.568428029919200614.68.351.631.4720069119117-8500243200971-810003.4200617610641601.472596001428.3519045014.648140601.633810003372006103.2.3200636%1000669.8782%95%3.532006102000251.20066117917296%3.585%460%10-11593%9%9012-3%12014%A320160180200663A3206197402.254012.9403517.77%3.6496%512.9620061122A320263.623:2000:3522:3523:5522:300:2523:0501:2521:300:0022:3500:1519:5523:4520:1500:152ITIT13%4%30200020063.1620001.0%20.55%2719.50%37.80%41.10%47.61%35.98%37.36%40.20%26.80%24.20%9.91%12.30%9.56%29.30%23.10%21.30%14.51%13.10%8.24%9.70%6.50%8.10%8.50%14.68%10.88%3.60%3.90%12.74%14.55%13.41%1.00%2.00%1.60%6.73%9.39%20.55%0%10%20%30%40%50%60%70%80%90%100%2000200120022004200520063.1:2000-200670%30%2%-3%612019013A32016018041000200015530028107900011000703.324050300A3207375729opportunity1370002013525threat200620