我国流通业物流模式初探第三稿-副本(1)

高等教育自学考试毕业论文封面市地：潍坊市2016年10月15日专业物流管理姓名王聪聪联系电话[phone]准考证号079814400008档案号通讯地址潍坊职业学院邮编261041论文题目我国流通业物流模式初探论文页数36页指导教师郭书君指导教师评估签名评审意见签名答辩评估签名毕业考核成绩主考院校签章年月日青岛大学自学考试本科毕业论文-1-我国流通业物流模式初探摘要本文以零售业的物流活动为研究对象，通过调查和案例分析，使用对比的方法，研究了零售企业在中国目前情况下采取的物流模式，以及影响零售企业物流模式选择的主要因素。同时提出了用规模经济量本利分析法选择企业自营还是物流外包。分析结果显示：第一，在目前情况下，供应商主导的物流模式占主导地位；第二，一些企业采用两种以上的物流模式，其中一种是主要的，其它是辅助的；第三，即使采用相同的物流模式，不同企业采取不同的操作方法。通过对比分析，我国未来流通业的物流将在电子商务、供应链优化和采购环节等的领域深入发展。关键词:流通业；供应链；零售业；电子商务青岛大学自学考试本科毕业论文-2-StudyonChina´scirculationindustrylogisticsmodeABSTRACTBasedontheretaillogisticsactivityastheresearchobject,throughinvestigationandcaseanalysis,usingthecomparisonmethod,studiestheretailinChina’scurrentsituationoflogisticsmode,andthemainfactorsinfluencingtheretaillogisticsmodeselection.Atthethesametimeputsforwardtheanalysisofprincipalandinterestbytheeconomiesofscale,enterpriseself-supportorlogisticsoutsourcing.Theanalysisresultshow:First,inthecurrentsituation,dominantsupplieroflogisticsmode;Second,someenterprisestoadopttwoormoreoflogisticsmode,isoneofthemajor,theotherissecondary;Third,evenifthesamelogisticsmode,differentcompaniestoadoptdifferentmethodofoperation.Throughthecomparativeanalysisofcirculationindustryinourcountryinthefutureoflogisticsine-commerce,supplychainoptimizationandfurtherdevelopmentofdomainssuchaspurchasing.keywords:circulationindustry;supplychain;retailindustry;e-commerce青岛大学自学考试本科毕业论文1目录1引言......................................................................................................................................................21.1研究的背景及意义...................................................................................................................21.2流通业物流模式研究的必要性...............................................................................................21.3物流与供应链理论..................................................................................................................31.3.1物流管理与供应链管理的关系....................................................................................31.3.2物流与供应链管理的区别..........................................................................................32我国流通业物流发展研究...................................................................................................................52.1存在问题研究...........................................................................................................................52.1.1我国流通业规模竞争力评价，规模普遍偏小,缺乏规模经济效应...........................72.1.2外资进入后加大了内资,使我国流通企业的竞争压力...............................................82.1.3流通业物流发展相对滞后..........................................................................................102.1.4我国流通业市场秩序有待完善..................................................................................112.1.5商业设施总量不足和结构不合理矛盾并存...............................................................113我国流通业物流模式分析..............................................................................................................123.1自营物流模式分析.................................................................................................................123.2以制造商自营为主的物流模式............................................................................................134外包物流模式分析.............................................................................................................................154.1以外包为主的物流模式........................................................................................................155我国零售业物流模式选择..............................................................................................................175.1零售业物流模式调查分析....................................................................................................175.1.1零售企业的物流及其模式分类..................................................................................175.1.2零售商主导，供应商主导和物流商主导三种模式的优劣分析............................195.1.3影响零售企业选择物流模式的主要因素...................................................................205.1.4调查研究方法..............................................................................................................225.1.5调查结果......................................................................................................................256流通业物流的发展方向....................................................................................................................326.1电子商务与物流的结合........................................................................................................326.1.1电子商务将把物流业提升到前所未有的高度..........................................................326.1.2电子商务环境下现代物流模式..................................................................................336.2流通业物流在供应链中的优化............................................................................................346.3流通业物流采购环节中的优化............................................................................................357结论....................................................................................................................................................36谢辞..............