Unit5Gettingthemessage

Unit5GettingthemessageTeachingaimsanddemands：类别课程标准要求掌握的项目话题Talkingaboutadvertisingandadvertisement.词汇conveyadvertiseadvertiserbrandconsiderationchargelossblamebroadcastpostreactannoyannoyingaccuseassociateappealfrequentfiguresalesmansaleswomanprofitcampaignpolicyspokesmanillegaltargetsneakernowadaysnephewwaitresshostessbridegroomattachdiscountbonustake…intoconsiderationincharge（of）handinhandgetacrossappealtokeepaneyeoutforsb./sth.pointoutmakesense功能表达和评价不同观点（Expressingandevaluatingdifferentviews）Youarequiteright.I’mafraidIcan’tacceptthat.Iquiteagreewithyou.Iwouldn’tsaythat.Ithinkso,too.Notreally.Iseeyourpoint,but…That’snothowIseeit.That’sridiculous.I’mafraidIhaveadifferentopinion.抱怨投诉和表达情感（Makingcomplaintsandexpressingemotions）ItreallybothersmewhentheadsonTVsometimesshowwomenasyoung,beautifulandstupid.Iamangryabouttheadsforweightlossproducts.I’mafraidI’vegotacomplaintabout…Ihatetobringitup,but…Ican’tstanditwhen…Iwanttogetmymoneybackbecause…I’mreallyannoyedwith…Ireallyhate…Itmakesmesick…I’mupsetabout……drivesmemad!…isreallyannoying.语法复习宾语补足语（ReviewtheObjectComplement）名词、副词、形容词、介词短语、动词不定式、过去分词和-ing形式可以用来充当宾语补足语Part1:VocabularyI.Words:根据释义写单词：1.apersonorcompanythatdesignadvertisementsforproductsa_______________2.aproduct’snamethatmakesitdifferentfromothersb_______________3.beattractiveorinterestinga_______________4.amanwhosejobissellingthingss_______________5.amanwhospeaksastherepresentativeofanorganizations_______________6.aplannedsetofactivitiescarriedouttoachieveacertaingoalc_______________7.anobjectfiredatduringshootingpracticet_______________8.areductionintheusualpriceofsomethingd_______________9.somethinggoodthatyougetinadditiontosomethingyouwereexpectingb_______10.anamountofmoneygainedthroughdoingbusinessp_______________Keys:1.advertiser2.brand3.appeal4.salesman5.spokesman6.campaign7.target8.discount9.bonus10.profitII.选用所给动词完成句子conveyadvertiseblamebroadcastreactannoyaccuseassociateappealattachSupposeyouareacomputersalesman.Howwouldyou（1）________________ifpeopledidn’twanttolistentoyouandeven（2）_________________youoftryingtomisleadthem?Don’tget（3）_____________ifthishappensanddon’tbetooquickto（4）______________yourselffornotdoingagoodjob.Peopleoftenmaketheirchoicesafterseeingorhearingadsthatare（5）______________onTVorovertheradio.（6）______________productsarepreferred,notbecausetheyarebetter,butbecausetheyarebetterknown.Ifyouwanttoinfluencethechoicespeoplemake,firstyouhaveto（7）______________yourproductwithwhatyouneed.Thebestchancetomakethemstopandlistentoyouisto（8）____________totheiremotions.Sometimes,peoplearemorewillingtobuythepositiveconcepts,suchaslove,health,happinessandsuccess,thathavebeen（9）______________totheproduct.Iftheyaccepttheinformationyouaretryingto（10）______________,youhaveabetterchancetogetthemasyourcustomers.Keys:1.react2.accused3.annoyed4.blame5.broadcast6.Advertised7.associate8.appeal9.attached10.conveyPart2:Languagepoints:I.Thedevelopmentofradio,televisionandothermediahasgonehandinhandwiththedevelopmentofadvertising.广播、电视和其它媒体与广告业同步发展。go…with:与……同行;和……紧密相连Happinessdoesn’tnecessarilygowithmoney.go…with:与……相配;一道用Brownshoesdon’tgowellwithablacksuit.Redwine_____________________________（适合和肉类一起食用）.handinhand:手拉手地；同步地Thecoupleareoftenseen_______________________（手拉手地散步）intheevening.Keys：goeswellwithmeatwalkinghandinhandII.Somepeoplefindadsusefulandentertaining…find的用法：find+n.find+n./pron.+adj.find+n./pron.+n.find+n./pron.+doingfind+n./pron.+donefind+n./pron.+adv.find+n./pron.+prep.phrasefind+thatfind+onself+……finditadj.todosth.…Completethefollowingsentenceswiththeproperstructureoffind.1.We’ve___________________afterthreedays’search.（找到了那个丢失的孩子）2.Onhisreturnfromhisoffice,he_______________________（发现他家闯进人来了）.3.Brennerfound_________________________________（自己对生物越来越感兴趣）.4.WehurriedtoMr.Smith’shouse,but___________________（发现他出去了）.5.IfyouwatchadsonTV,youmayfind_________________.（一些广告很令人不舒服）6.Thoughitwaslateintothenight,theofficeguardfound_____________.（那个老师还在办公室备课）7.Peoplefind________________________（威海是一个最适合居住的地方）.8.Whentheoldalumnuscamebacktoourschool,hefound_____________________.（学校发生了巨大的变化）9.Someexpertsfind___________________________（某些广告误导人甚至很危险）.10.MrBrownfound__________________________.（很难判断打广告的月饼哪种较好）Keys：1.foundthelostchild2.foundhishousebrokeninto3.moreandmoreinterestedinbiology4.foundhimout5.thatsomeoftheadsmakeyoufeeluncomfortable6.theteacherstillpreparingforthelessonsinhisoffice7.Weihaiisthemostsuitableplacetolivein8.itgreatlychanged9.someadsmisleadingorevendangerous10.itdifficulttodecidewhichofthemooncakesadvertisedisbetterIII.Ontheotherhand,criticssometimesaccusecompaniesofusingadstomisleadus…另一方面，批评者有时指责公司滥用广告误导我们…accusesb.ofdoingsth.指控、指责某人…Heaccusedmeofneglectingmyduty.他指责我玩忽职守。经常与介词of搭配的动词短语：accusesb.ofsth./doingsth.remindsb.ofsth.使某人想起某事curesb.ofsth.robsb.ofsth.assuresb.of向…保证；使…相信informsb.of把…告诉…；告以…warnsb.of警告suspectsb.of对…怀疑Fillintheblankswiththeproperphrases.1.Theteacher_____________thestudent________cheatingintheexamination.2.Thedoctorhas________manypatients_____thediseasewith