体验经济与非体验经济的比较分析

200399(186)ChinaIndustrialEconomySep.2003No.9(,100026)[](),,:;;;;;;;;;;;[];;;;[]F062[]A[]1006-480X(2003)09-0073-08,,,,,,,,,,,,,,,,,,,,,,,[]2003-08-25[],37,,,,,,,,,,,,(,2002),,,,,,,,,,,,,,,,,(Vision),,,,,,;,,,,,,,,,,,,,,,,,,(Build2to2Order,BTO)BTO47,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,:(1),,(2),,,,,(3),,,,,,(4),,,,,,,,,,,,,,,,,57,,,,,,,,,,,,,,,,(),,,,,,,,,,,,,,,,,,,,,,,,,,,2001,,;24,,,,,,,,,,,,,,,,,():67,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,77,,,,,,,,,(,2002),;;,,,,,,,,,,,,,,,,,;,,,,,,,,,,,,,,,,,,,1:187,,,,,,:,,,,,,,,,,,,,,,,,,,,,,(),(),,,,AB,,,,,,,,,,,,,,,,,A,,,,,AA,A,,AA,97,,,,,,,,,,,1:,,,20022:,,,20023:,,,19974:,,,19975:,,,20026,:,,,2002ComparisonandAnalysisbetweenExperienceEconomyandNon2experienceEconomyWANGXiu2ying(CapitalUniversityofEconomicsandBusiness,Beijing100026,China)Abstract:Thereistremendousdifferencebetweenoperationsoftheexperienceeconomyandthenon2experienceeconomy(referringtotheproducteconomy,merchandiseeconomyandserviceeconomy).Thatinvolvesaseriesoftransformations,fromscaleeconomyintonon2scaleeconomy;fromscaletargetmarketintotheindividualtargetmarket;fromsatisfyingthewholetargetmarketdemandsintosatisfyingaspecificmarketdemands;fromproductinnovationdevelopedbythetechnicalpeopleofthebusinessorganizationintobythedemandersthemselves;fromtheclosedenterpriseoperationsintotheopenstyledenterpriseoperations;fromtheJust2in2timeproductionmodelintotailoreddesignandserviceones;fromtheenterprisefixedpricesystemintoacustomerfixedpricemechanism;frommarketcompetitionpatternintopersonalizedmarketcompetitionmode;fromcompetitionjustintheproductsandservicesintocompetitioninthefeelingexperience;fromnon2themedmarketoperationsintotheclearthemedmarketoperations;fromtheenterprise2orientedrunningformatintothecustomer2orientedones;fromthecustomervirtualvaluefocusedintothecustomerrealvaluefocusedones.KeyWords:experienceeconomy;networktimes;marketadvantage;scaleeconomy;transformation:08