罗兰贝格咨询项目流程简介

1Arestructuringproject–casepresentationHowconsultingworksHansonChen2LinienConsultingprocessProjectmethodologiesProjectbackground3LinienConsultingprocessProjectmethodologiesProjectbackground4LinienTheclientisaleadingEuropeansanitarymanufacturerClient’soperationinChina•EnteredChinamarketin1996•Hadtwoindependentoperationunits,onewhollyownedcompanyinNingbo,oneJVinShanghai•Employed10foreignerandmorethan300Chinese•Providedsanitaryproductsandpipingproducts•Soldthroughdifferentchannelsnation-wideDisappointingbusinessresults•Sluggishsales•Highoperationcost•Increasingloss5LinienTheprojectistodevelopChinamarketbusinessrestructuringstrategyRestructuringstrategyCorporatestrategy•Marketpositioning•Productstrategy•JVpartnershiphandlingOrganization•Corporatestructure•OrganizationcapabilitySalesandmarketing•Channelstrategy•SalesandmarketingprocessOperationprocess•Financeprocess•Productionprocess•Logisticsprocess6Linien3-monthprojectTheclientwassatisfiedwiththeprojectdeliverySteeringcommitteeClientProjectmanagerClientRolandBergerProjectteamClientRolandBerger……RolandBerger•BuyoutChinesepartnershipinShanghai•MergeofShanghaiandNingbo’soperation•Downsizingandmanagementlocalization•Marketrepositioningasatechnologyprovider•Streamlineandrefocusproductportfolio•Strategicdistributorbusinessmodel•ProjectorientedchannelstrategyRolandBergerrecommendations7LinienConsultingprocessProjectmethodologiesProjectbackground8LinienConsultingprocessoverviewProjectacquisitionImplementationsupportInternalanalysisExternalanalysisRestructuringconceptandplan9LinienProjectproposalandinitialpresentationarethesellingtoolsforconsultantsClientinitiatesprojectrequirementsClientinitiatedprojectrequirementsProjectproposalandpresentationtoclientClientselectedconsultingfirms•Projectcontent•Projectmethodology•Projectorganization•Projectschedule•Projectfeeandpaymentterms•Referenceofexperience10LinienRestrucutringstrategywasformulatedafteranextensiveanalysisinternallyandexternallyProjectscheduleInternalanalysisExternalanalysis•Strategy•Organization•Process•Market•Competition•TrendStrategyformulation•Strategicfocusoncoreproductsandcoremarkets•Leveragesynergy•OptimizeorganizationstructureandprocessFinalrecommendation11LinienProjectschedule项目内容1ContentMonthKickoffmeetingInternalanalysisExternalanalysisInterimpresentationRestructuringconceptandplanFinalpresentation23Projectteam4consultants3consultantsRestrucutringstrategywasformulatedafteranextensiveanalysisinternallyandexternally12LinienOne-consultant4-monthimplementationsupportwasofferedtotheclientafterwards•Salesoperationprocessmapping•Salespersonnelincentivescheme•Reportingsystem•Salesandmarketingteamtraining•Distributornetworkre-establishment•Processimplementation•ManagementconsultingContentofimplementationsupport•Strongsalesorganization•Strongdistributornetwork•Optimumsalesprocess13LinienConsultingprocessProjectmethodologiesProjectbackground14LinienInternalanalysisistofindouttheexistingopportunitiesandproblemswithintheclient•Executiveinterviews•Focusgroupinterviews•Datacollectionandprocessing•Processmapping•Qualitativeanalysis•Quantitativeanalysis•BrainstormingMethodContent•Structureanalysis•Strategymapping•Operationalopportunitiesanalysis–Planningprocess–Productionprocess–Logisticsprocess–Salesoperation–Marketingapproaches–Technicalsupportingprocess–Coststructure–Personnelcapacity15LinienExternalanalysisistoobtainin-depthunderstandingofmarketenvironmentMethod•Industryexpertsinterviews(construction,plumber,sanitaryware)•Tradechannelinterviews•Professionalarchitectinterviews•Ceramicindustryassociationinterviews•In-fieldsurvey•Deskresearch–Onlineresearch–Statisticyearbook–IndustryjournalContent•Marketpotentialanalysis–Marketsize–Marketstructure–Marketdistributionbygeography–Markettrend•Marketrestriction•Competition•Businesspartnership–Analysisofsanitarywareindustry–Tradechannel–Decorationcompany–Designinginstitution16LinienThroughvariousworkshops,thesolutionsweregenerated,fine-tuned,thenfinalized•Projectworkshop•Brainstorming•Portfolioanalysis•Scenariosimulation•Sensitivityanalysis•Logicchaindevelopment•DocumentationandpresentationMethod•Corporatestrategy•Mid-termbusinessplan•Organizationstructure•Salesandmarketingstrategy•OperationoptimizationDelivery17LinienTipsasaprofessionalconsultantLeadershipOwnershipChanger-ship18LinienThanksforyourattention!