s跨国公司供应商管理策略探讨

上海交通大学硕士学位论文S跨国公司供应商管理策略探讨姓名：肖萍华申请学位级别：硕士专业：工商管理指导教师：骆建文20080113S,,,,,,.,,,,,,,,,..,,,..,,.S,S,S;;,1.2,,S,S,.S,S3SS,.4S,,,.5S6SS,,,THERESEARCHOFSUPPLIERMANAGEMENTSTRATEGYFORAMULTINATIONALEMSCOMPANY–SCOMPANYABSTRACTAcompanywiththeeconomicglobalizationnowadays,Businessmodelchangetofulfilltheeconomicdevelopment.Inthewholesupplychain,businesssegmentbecomemoreandmorefractionizedandspecialized.TheglobalOEMcompanyswillpaymoreandmoreattentionabouttheirmarketingpromotionandmaketheirbrandwell-knowbymarketing.Atsametime,theysubcontractandoutsourcetheirmanufactureandproduction.Andthetrendbecomesmoreandmorepopularintheseyears.Firstcomesfromtelecomindustrialandnowextendtoconsumeelectronicsaswell.ThechangeprovidesfastdevelopingopportunitytoEMSindustrial,especiallyforthoseglobeEMSsuppliers.ThecompetitionbetweenmajorEMSprovidersbecomesaggravating.Recently,FlextronicsannouncetheacquisitionofanotherkeyEMScompetitorSolectron.AndFoxconnacquiredalotofcomponentsuppliertoenhancetheirverticalintergrationcapability.ToptenEMSsupplierstriggerthecompetitionfromcompanyoperation,technology,especiallyinsupplychaincompetitionamongenterprises.Tobuildaclosepartnershipwithsuppliersisanefficientwaytoenhancesupplychaincompetitiveadvantageforanenterprise.Excellentsuppliermanagementcannotonlyensuresupplystability,butalsoadvancesupplierpartnershiptostrengthenkeycompetitiveadvantageofanenterprise.Meanwhile,GlobalmanufactureresourcecontinuouslytransferstolowcostregionandChinaisbecomingworld’smanufacturingcenter.Top10EMSprovidersfollowupthistrendandsetuptheirfacilityinAsiapacific.InChina,therearemanymanufacturefacilityoftoptenEMSproviderinPearldelta,YangzideltaandaroundBeijingregion.Atsametime,Chinesesuppliersplayamoreandmoreimportantroleinthewholesupplychain.ThoseglobalOEM,EMSODMsetuptheirmanufacturefacility,designcerterandprocurementcerterinChinatoenhancetheirsupplychainnetinChina.Inthisthesis,CompanyS–oneoftop10globalmultinationalEMSproviderswastakenasanexampletostudytheeffectstrategyofsuppliermanagementinEMSindustial.Firstly,thereisbriefintroductionofcurrentlydevelopingsituationofglobalelectronicsmanufactureandEMSindustial.Quoteouttheimportanceofsupplychainandsuppliermanagementintheindustial.ThenhaveabriefintroductionoftheoperationofScompanyandcurrentlysuppliermanagementstatus,findouttheexistingkeyproblemsScompanyfaced.Todothisinthepaper,thesuppliermanagementwasstudiedbydifferentmethods,suchasillustration,induction,comparison,deductionanddiscursion.Finally,Itconcludedthatsuccessfulsuppliermanagementdependsonthecorrectsupplierevaluationanddevelopment,systematicdailyaffairmanagement,efficientperformanceassessmentmechanism,impactfulsuppliercooperationandriskmanagement.Thisthesisisseparatedintosevenchapters:ChapterIintroducedthedevelopingmilestoneandtheprincipleofsupplychainmanagementandsuppliermanagement.ChapterIIAbrieflydescribedglobalelectronicsmanufactureandEMSinstustialdevelopingstatus,doacomparisonaboutScompanywiththekeycompetitor,analyzethestrengthandweaknessofScompany,andintroducetheinternalandexternaloperatingsituationofScompany.FurhtertostudythestrategyofsuppliermanagementforCompanyS,analyzethekeyexistingproblemofsuppliermanagementinScompany.DoacomparisonofthesuppliermanagementwiththosekeycompetitorsandfindoutthestrengthandweaknessofsuppliermanagementinScompany.ChapterIIIelaboratedmainelementsofsupplierdevelopmentandnewsupplierassessment.DailySupplierperformancemanagementandsuppliersegmentformanagement.ChapterIVRecapthecontinuouslyimprovementofsuppliermanagementsystem,includetoestablishsupplychainpartnership,newprojectdesign-in,suppliermanageinventoryandinformationsharingandimprovementsystemofproductionplan.ChapterVdiscussedsuppliercooperationandriskmanagementandworkedoutseveralstrategiestoenhancecooperationandeluderiskforCompanyS.ChapterVIsummarizedthewholethesisoftheconclusion.Inthisthesis,theauthorendeavortoemphasizetheimportanceinguidanceforpracticaloperationsofthisresearchonthebasisoffacts,whileelaborateandapplytheoriessystematically.HopethatthestudyofthisthesiscouldbevaluablecontributionforCompanySpracticeandstrategydirection.KEYWORDS:Suppliermanagement,Inventorymanagement,Riskmanagement,Supplierrelationshipmanagement,20081142008114MBAS1,.,.,.,..,,,;,.,,,.,.,.,..;,,,..,OEM,EMSODM,.ESM50EMS.EMS,10EMS,,..,EMS.EMS,EMSCEMODMOEM.EMS,,.,.EMSODM,MBAS2.,.,,,.,,.EMSODM,,,EMSODM.,OEMEMSODM.iSuppli,OEM.,EMSODM..APPLE,ACER.EMS,EMSODM,,,(ODMEMS).EMS,.OEM,CISCO,HP,IBM,MICROSOFT.ODM,.ODM,OEM.ODM,OBM,,,OEM.,,..OEMOBM;EMSODM;EMSODM.,,OEMEMSODM,.OEMEMSODM.,EMS,,,(EMS).MBAS3,.,(EMS),EMSCEMODMOEM.,EMS.EMS,.EMS.,EMSOEM,,,.,EMS,().OEM,EMS,EMSOEM.OEM,EMS:,;EMS;..,.,OEM,,,EMS.,.,..,..,:.,.,.,,MBAS4,.,..,.4060,70%80%.,.,.EMS,EMS,.EMS-S,EMS,EMS,,.MBAS511.11.1.1,.,,.,.(ExtendedProduction),.(Plan)(Obtain)(Store)(Distribute)(Serve),,.,()()()().,,,.,,,,.,.,,.,(1),,,.,,,.MBAS6,,,,,,.,,.,,,.1FIGURE1SupplyChainNetModelMBAS71.1.2,,,,.:;,,,.,,.,:1),,;.2),,.3)/.4),,,.,,,.,.-,,.,,,.-,,,..-,..MBAS8-,,,.1.1.3,,.,,.,.,,,.2;,.1),,..,.,,.,,.2),.,,.MBAS92:FIGURE2SupplierManage