2019-2020学年高中英语 Unit 5 Inside advertising Section

-1-Unit5InsideadvertisingHOWADVERTISINGWORKSAnadvertisementisamessageorannouncementthatinformsor(influence)people.Itcanusewords,pictures,musicorfilmtocommunicate(it)message.Advertisers’moneywouldbewastedifthemessagedidn’treachitstargetaudience.Forexample,adolescentboysaremore(like)tobuycomputergamesthananyothergroup,soitmakessensetomakecomputergameadsthatappealthisgroup.Researchersshouldfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesand,andhowtheproductwouldfittheirlives.influencesitslikelytodislikesintoInordertopersuadepeopletodosomething,advertisementsoftenappealtoourhopesanddreamsorour(emotion).Someadvertisementsappealtopeople’sdesiretosavemoney.Othersaremorelikelytobe(notice)iftheyarefunny.reachingtherightaudiencewiththerighttechnique,advertisersmustalsoplacetheiradsintherightmedium.Advertisersmustworryabouttheexpenseandconsiderwhichmediaaremostappropriatefortheirproductandwhichtheirtargetaudienceismostlikelytoseeorhear.goodanadvertisementis,peopleareunlikelytobepersuadediftheproductisunsuitableforthem.Wedon’tbuyproductsandserviceswearenotinterestedinorhavenousefor.emotionsnoticedAswellasHowever-4-SectionⅠ—WarmingUp,Pre-reading,Reading&ComprehendingCHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入一二三四一、将下列单词或短语与其相对应的释义搭配起来AB1.casuala.groupofpeoplejoinedtogetherforacommonpurpose2.turn...intob.deservingrespectorrecognition3.informc.tobesuitable(for)4.associationd.spendingofmoney,etc;cost5.fitintoe.totellsb.;togivesb.knowledge(ofsth.)6.featuref.distinctivecharacteristic;aspect7.worthyg.tocountordependonsb./sth.8.expenseh.notformal;forinformaloccasions9.relyi.tohavenorespectforsb.orsth.10.havenouseforj.topassfromoneconditionorstatetoanother答案:1.h2.j3.e4.a5.c6.f7.b8.d9.g10.iCHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入一二三四二、短语互译1.inorderto2.appealto3.aswellas4.runout5.ontheotherhand6.依赖7.(使)变成8.适合9.对……不耐烦10.暴露于目的是吸引,呼吁以及,又,也花光,用尽另一方面relyonturnintofitintohavenouseforbeexposedtoCHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入一二三四三、阅读课文HOWADVERTISINGWORKS,完成下列表格(每空最多3个词)PartMainideaDetails1(Para.1)Wearetoadvertisementeveryday.Withsomanymessagesfromadvertisersourdailylives,itisimportanttounderstandhowadvertisements.2(Para.2)Whatisanadvertisement?Anadvertisementisaorthatinformsorinfluencespeopleandcommunicatesitsmessage.exposedfillingworkmessageannouncementCHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入一二三四3(Paras.3-7)Howdoadvertisersmakeadvertisements?yourtarget.toyourtarget.Useasuitable.4(Paras.8-9)Howeffectiveareadvertisements?Theadvertisementsshouldbesuitablefortheconsumers.Thegoodsorservicesshouldtheconsumers,interestsorlifestyle.effectiveIdentifyAppealmediumsuitCHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入一二三四四、阅读课文HOWADVERTISINGWORKS,回答下列问题1.Thepurposeofthepassageisto.A.informusofthefactthattherearemanyadvertisementsinourdailylifeB.helpusunderstandhowadvertisementsworkandavoidbeingcontrolledbythemC.tellushoweffectiveadvertisementsareD.showushoweffectiveadvertisementscanbemade答案:B2.AllofthefollowingfactsaboutanadinParagraph2arementionedexceptits.A.definitionB.meansC.advertisersD.targetaudience答案:DCHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入一二三四3.Inordertomakeeffectiveads,advertisersshould.A.identifythetargetB.appealtothetargetC.chooseasuitablemediumD.allofabove答案:D4.Theexampleoftheadolescentboysinthethirdparagraphshowsus.A.whichgroupisthetargetofthecomputergamesB.itisimportantforadvertiserstoidentifythetargetaudienceC.thatyoungpeoplearemorelikelytobuycomputergamesD.itmakessensetomakecomputergameadsthatappealtoadolescentboys答案:BCHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入一二三四5.Whendecidingonausefulmedium,advertisersshouldconsider.A.expenseB.mediumC.featuresoftheadD.allofabove答案:DCHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入123456781.Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.(P42)甚至在我们穿的有些休闲服上也印着品牌的名字,这就把我们变成了“移动广告”。havebrandnamesattachedto...为havesth.done结构。过去分词在此处作宾语补足语有三种意思:使得某人/物被……;使某人/物遭受……;让别人做某事。①Whenwillyouhaveyourworkfinished?你什么时候能把工作完成?②Mr.Smithhadhiswalletstolenonabus.史密斯先生在公共汽车上被人偷了钱包。③I’mgoingtothedentist’stohavemytoothpulledout.我要到牙医那儿去拔牙。CHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入12345678考点延伸阅读下列句子,指出“have+其他宾语补足语”的句式和意义④Myteacherhadmewriteashortpassage.老师让我写了一篇短文。句式:havesb./sth.do...意义:让某人/物做……⑤It’snotrightforyoutohavetheboystandingawholemorning.让这个男孩站一上午,你是不对的。句式:havesb./sth.doing...意义:让某人/物一直做……CHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入12345678考点:turn...into...变成;使成为;翻译①Whenleavesarered,theyturnintoflowers!叶子红了的时候,它们就变成了花!②Theyturnedthereadingroomintoalaboratory.他们把阅览室改建成了一个试验室。③CouldyouturnitintomodernChinese?你能把它译为现代汉语吗?CHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHENRU课堂深入12345678考点延伸阅读下列句子,指出turn的其他短语和意义④Thecompanyturneddownhisproposal.公司拒绝了他的建议。短语:turndown意义:减少,关小;拒绝⑤Heturnedintwoessayseveryweek.他每星期交两篇论文。短语:turnin意义:上交,呈交⑥Theexaminationturnedoutquiteeasy.结果考试相当容易。短语:turnout意义:结果是,证明是⑦Hepromisedtocomebuthasn’tturnedupyet.他答应来的但还没有到。短语:turnup意义:出现,露面CHENDUWANSONG晨读晚诵KEQIANXUEXI课前学习KETANGSHE