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浙江工商大学赛扶团队/ZhejiangGongShangUniversitySIFETeamAheadforbusiness.Aheartfortheworld.智慧点燃事业.心灵关怀世界.1ProjectBasicInformation/项目基本信息项目名称中华白姜ProjectNameChineseWhiteGinger项目经理陈美玲ProjectManagerMeilinchen联系方式/ContactInformationTel：13735532138615137E-Mail：[e-mail]项目成员陈瞾媛金献标沈丹妮徐冬云郁琳纳陈美玲马齐旖旎ProjectMemberZhaoyuanChenxianbiaojinDannishendongyunxulinnayumeilinchenyinimaqi项目概况生姜是铜陵“八宝”之一。以其“块大皮薄，汁多渣少，肉细脆嫩、香味浓烈”等特色而闻名。铜陵生姜的营养丰富。据化验，含蛋白质1.4%，糖为8%,脂肪为0.7%。此外，还含人体必需的钙、铁、胡萝卜素、硫胺素、抗黄素、尼克酸、抗坏白酸和无机盐等营养成份。在医药上，姜有除湿、去寒、发汗、增温等功效。用铜陵姜加工成的糖姜、醋姜、干姜等一直是畅销品。尤其是糖冰姜，为铜陵外贸产品之一。每年的9、10月份都是鲜姜上市的季节，铜陵本地的市民都有腌制生姜的习惯，而生姜加工企业此时也会大量收购生姜，记者在市场上了解到，今年生姜价格历年最高，行情也一路看好，一些商贩看准行情，将外地黄姜拉到铜陵冒充白姜出售，来赚取巨额利润。在今年农副产品价格普遍上涨的情况下，铜陵白姜价格非但没涨，反而比去年同期下降一半。据调查，去年鲜姜刚上市时，每公斤8至10元，集中上市时每公斤4至5元，而今年鲜姜上市时，每公斤仅5至6元，9月底以来跌至每公斤2．6元左右。据铜陵白姜协会秘书长裴万智介绍，受去年价高影响，今年该市白姜种植面积比去年扩大了近20%，全市白姜总面积近1万亩。此外，今年风调雨顺，生姜产量高。据姜农测算，平均每亩比正常年景增产20%左右。“量大滞销，导致价格大跌。”铜陵的大多数姜农是小户种种植，缺少销售及宣传方面的专业知识。产品质量好但销路小，深加工的产品种类及数量少。我十一回铜陵去姜农那里做一些了解调研：生姜这几年的收成怎么样？这几年姜的价格波动价格大不大？姜的销售情况怎么样，买的人多不多？有没有想过做一些对于姜的深加工？我在铜陵市政府认识一些长辈，也可以去那里了解一些情浙江工商大学赛扶团队/ZhejiangGongShangUniversitySIFETeamAheadforbusiness.Aheartfortheworld.智慧点燃事业.心灵关怀世界.2况：铜陵生姜的生产及销售概括；铜陵哪里的姜质量更好，哪里的稍差；铜陵一些加工生姜的加工厂的具体情况；销路：A.和平姜业公司国家级铜陵生姜标准化示范种植基地，生姜专业合作社的社员们还在挖地施肥，江浙等地的客商就找上门来下单订货。B.安徽省铜陵市齐松姜业有限责任公司。C。一些小商品店、特产出售店等。D.九华山有一些商家出售“姜糖“，很多游客购买，可以去联系一下。E.自己摆摊出售。合作厂家：铜陵市佘家大院生姜合作社铜陵桥南姜制品厂铜陵市齐松姜业有限责任公司等（铜陵是个小城市，这些也都是小工厂，应该会接受比较小的订单的，如果姜农不愿意出本钱来冒险，可以协商一下入股的形式。在联系姜农时也要有耐心，不要一下子改变他们的想法，好好商谈、OverviewGingerisoneoftheeighttreasuresofTongling.Tongling'sgingeraisfamousfortheircharacteristicsofbigfruitwiththinpeels,abundantjuicewithoutmuchdross,smoothcrisppulpandthickfragranceandsoon.Tongling'sgingerishighinnutrition.Accordingtoanauthoritativeassay,itcontains1.4%protein,8%sugar,0.7%fat.Italsocontainsthethingslikecalcium,Ferrum,carotene,VitaminB1,curcumin，nicotinicacidandmineralsalt.Andgingerisshownbythelatestresearchthattheydohavetherapeuticvaluelikeeliminatingdamp,makingyoufeelwarmandsweat,preventingnauseaandvomiting.Thecrystallizedginger,gingerinvinegar,andrhizomazingiberiswhichareprocessedwithTongling'sgingershavealwaysbeenthebest-sellers.EveryyearinSeptemberandNovember,freshgingersbegintocomeintothemarket.MostpeopleinTonglinghavethecustomtopicklegingers.Atthesametime,gingerprocessingenterprisesstarttopurchaselargequantitiesofgingers.Somereportersfindoutthatthepriceofgingerisspeciallyhighthisyear,themarketquotationisextensivelyconsideredtobegoodsothatsomemerchantstakethechanceandpassthegingersfromotherplacesoffasTongling'sgingerstoearnmoreprofit.Agriculturalandsidelineproductsgenerallyriseinpricethisyear,however,Tongling'sgingersfallinhalfthepriceoflast浙江工商大学赛扶团队/ZhejiangGongShangUniversitySIFETeamAheadforbusiness.Aheartfortheworld.智慧点燃事业.心灵关怀世界.3yearinstead.Accordingtotheresearch,freshgingerwas8to10yuaneachkilogramwhenitcameintothemarketlastyear,butitwasonly5to6yuanthesametimethisyear.What'smore,itspricehasbeenloweredtoaboutonly2.6yuaneachkilogramsincetheendofSeptember.Itwasintroducedbythethatwiththeinfluenceoflastyear'shighprice，AccordingtotheTonglingwhitegingerassociationsecretary-generalPeimagic,thelastpriceinfluence,thisyearthecitywhitegingerplantingarearatioenlargednearly20%lastyear,thecity'stotalareaofnearly10000acresofwhiteginger，Inaddition,thisyeartheweather,highyieldofginger.AccordingtoJiangNongestimates,theaveragepermuyieldabout20%thannormaltheyear'sharvest.Alargequantityofslow-moving,causepricefallMostofTongling'sJiangNongisasmallplant,lackofsalesandpromotionofprofessionalknowledge.Productsofgoodqualitybutmarketofsmall,deepprocessingoftheproducttypeandnumbe，iwillgobacktoTonglingJiangNongtheretodosomeunderstandingofresearchatNationalDay，Gingerthisyearsharvest?Theseafewyearsgingerpricefluctuationpricebig?Gingersalessituationhow,boughtpersonmany?Everthoughtaboutdoingsomethingforthedeepprocessingofginger?knowsomeoftheeldersinTonglingcityhall,alsocangotheretogetsomeinformation:Tonglinggingerproductionandsalessummary;whereTonglinggingerbetterquality,wheretheslightlydifference;Tonglingsomeprocessingofgingerprocessingplantspecificsituation，A.PeaceJiangYenationalstandardizationdemonstrationplantingbaseofTonglingginger,gingerprofessionalcooperativesmembersarestilldiggingfertilizing,Zhejiangandotherplacesofbusinesswillcomeunderasingleorder.BAnhuiprovinceTonglingcityQiSongJiangYelimitedliabilitycompany.C.Somesmallshops,productsonsaleshop.DMountJiuhuahassomemerchantssellgingersugar,manyvisitorstobuy,youcangotoconsult.E.Theirstallssell.Cooperationmanufacturers:TonglingCityhomeofcompoundgingercooperativesTonglingbridgegingerproductsfactoryTonglingcityQiSongJiangYelimitedliabilitycompany（Tonglingisasmallcity,thesearesmallfactories,浙江工商大学赛扶团队/ZhejiangGongShangUniversitySIFETeamAheadforbusiness.Aheartfortheworld.智慧点燃事业.心灵关怀世界.4shouldacceptsmallorders,ifnotwillingtoriskJiangNongofcost,canconsulttobecomeshareholdersintheformof.InthecontactJiangNongalsohavepatience,donotsuddenlychangetheirminds,todiscuss,）目标受众铜陵的部分姜农（其产品质量好但销路不畅或利润太低）TargetAudienceSomepartsoftonglin’sginge