海洋深层水消费特性及未来行销策略评估研究（PDF 164页）

理GraduateSchoolofManagementI-ShouUniversity論來行略AnEvalutionontheConsumptionCharacteristicsofDeepOceanWaterandFutureMarketingStrategy李良年六流說路了流更識識勞力料金類.羅(LesterC.Thurow)2000年不識不論了都識理念2002年年年理EMBA年領識理更率來行略拓益見識論漏諸不吝益李良兩立料理領不論兩論更論益良年更練論益說礪料省糧理梁理理論理料女麗女精神論靈念論更女來藍藍識2004年6狀不降量量年立立列年來來力都都不行兩年利利類冷年更力類都了冷料領類行略料不料行理論度度度不不異論了力更列六參利行立車理行參了益行略靈六路行行略路行略AbstractSincethehydrologicalsituationisnotstableinTaiwan,60%oftherainfalldirectlygoestotheocean.Thefreshwatervolumeallocatedtoeverycivilianisonlyabout3,913squaremetersperyearinaverage,whichismuchlessthanthatof33,975squaremeterspercivilianinforeigncountries.Therefore,Taiwanhaslongbeenlistedasthe18thcountryintheworldwithwatershortagecrisis.Especiallythatinrecentyears,waterrestrictionmeasureshavebeenimplementedindifferentregionsinseveralstages,thecivilwaterusehasbeenseriouslyaffected.Italsoaffectsthedemandofindustrial-usewaterofscienceparks,andthustheinternationalcompetitivenessofindustriesisprofoundlyaffected.Underthelimitationofhighcost,theestablishmentofreservoir,pumpingofundergroundwateranddesalinationofseawaterarenotworkableatall.AccordingtotheexperienceofthedevelopmentofdeepoceanresourcesintheUntiedStatesandJapan,thetwocountriessuccessivelyusedthelow-temperaturepropertiesof“DeepOceanWater”in1979and1981todeveloppowergenerationbytemperaturedifferenceofdeepoceanwater.Theymadethefulluseofthischaracteristic,andsuccessfullybredfish,shrimps,medical-useseaweedandcold-farmingfruitinHawaii.In1989Japanextensivelydevelopedthistechnique,andapplieditonvariousdirectionsandformanypurposes.Duetothecommercializationof“DeepOceanWater”anditsdrinkabilityafterdesalination,peoplecannolongerbethreatenedbythecrisisofwatershortage.Itthusarousestheresearcher’sinterestin“DeepOceanWater.”Generallyspeaking,theseawateratthedepthofabove200meterscanbecalled“DeepOceanWater.”Ithasthecharacteristicsoflowtemperature,cleanedandnutritious,etc.Apartfrombeingappliedonpowergenerationbytemperaturedifference,airconditioning,breeding,farming,etc.,DeepOceanWatercanbeusedonthemultipleusagesoffood,drinks,drugs,beautycareandrecreationaltourism,etc.SinceitsdevelopmentandtheR&D(researchanddevelopment)ofproductsbelongtotheareasoftechnologyandnutriology,thisresearchonlyfocusesonthesuccessfullydevelopedproductsforclassification.Focusingonthe3aspectsofcustomers’“productimpression”of“DeepOceanWater,”its“consumptioncharacteristics”and“marketingstrategies,”thisresearchproposesaresearchstructure.AlthoughTaiwanhasnotengagedinthedevelopmentof“DeepOceanWater,”therehavebeentherelevantproductssoldinthemarket,mostlydrinks,food,healthcarefood,cosmeticsanddrugs,etc.Sincetheyarethenewlypromotedproducts,therearenotmanyrelatedliteraturespresented.Inviewofthelackofdataforanalysis,thisresearchdesignsaquestionnairetomakeinvestigations.Somequestionsareassumedtoverifythetheoriesandpractices.Boththeinvestigationresultsandthecontentsofquestionnairehavecertainextentofeffectivenessandcredibility.Duetothedifferentattributesofindividuals,partoftheassumptionshasobviousdifferencesamongtheattributesofindividuals,populationvariablesandvariousresearchvariables.Aftertheresearchsynthesizesthediscussions,inordertopromotethecompetitivenessoftherelevantindustriesofTaiwan,createhighereconomicvalueofproducts,developoveralleconomy,andre-createeconomicmiracleforTaiwan,thisresearchespeciallyproposesthefollowing6suggestionsasareferenceforthegovernmentdepartments,therelatedindustriesandthelaterresearchers:1.TaiwanispossessedofthefavorableconditionsfordevelopmentofDeepOceanWater,whichshouldbebetterdevelopedassoonaspossiblesoastograspthefirstbeneficialopportunity.2.Forthesakeofunifiedbusinessandauthorities,theMinistryofInternalAffairsshouldcopewiththedevelopmentandestablishtheresponsibleunitssoastoavoiddifferentgovernmentdepartmentsfromundertakingadministrationindependently,butundertakeeffectivemanagement.3.Therelatedindustriesorthegovernmentdepartmentscaninvitetherelevantfirmstoholdlargeactivitiestoattractconsumptiongroupsforparticipationsoastofacilitatetheprosperityofthelocalregiontogether.4.RegardingtheintroductionoftheproductsrelatedtoDeepOceanWaterinthemarket,manufacturersshouldprovide“goodandhealthy”informationsoastopromoteconsumptionandtransfertheneedsofpotentialcustomers.5.ThemarketingstrategiesofDeepOceanWatershouldtakecustomersasthecoretargetsandbecustomer-oriented.Thisstrategyshouldbeflexiblyusedtocreatethehighestvalueofcustomers.6.Bymeansofthemarketingstrategiesof“networkmarketing”and“televisionshoppingchannels,”websiteorchannelownersshouldletbuyersknowthenames,addressesandtelephonesofcompaniessoastoshowthesenseofresponsibilityandcredibilitytocustomers.Keywords:DeepOceanWater,productimpression,consumptioncharacteristics,marketingstrategiesi錄錄錄錄論……………………………………………….1……………………………………………….9……………………………………………….11……………………………………………….12………………………………………….13六流……………………………………………….15…………………………….19…………………….32狀……………………………….41ii………………………………54…………………….60六行略…………………….67……………………………………………….73數量………………………………….74……………………………………………….78料………………………………….78料………………………………………….80六度度……………………………………