深圳雷曼光电科技有限公司战略规划

上海交通大学硕士学位论文深圳雷曼光电科技有限公司战略规划姓名：李漫铁申请学位级别：硕士专业：工商管理指导教师：黄培清20050305EMBA31123123EMBA32THESTRATEGYPLANNINGOFLEDMANOPTOELECTRONICCo.,Ltd.ABSTRACTStrategymanagementisaseriesofmanagerialdecisionsandactionswhichwoulddeterminewhetheranenterprisecouldsurvive,couldgaincompetitiveadvantagesandlongtermperformance.Itincludesenvironmentalanalysis,industrialanalysis,strategicpositioningandplanning,execution,assessment,andcontrol.Thestrategymanagementfocusesontheanalysisofthestrengthsandweaknessesinsidetheenterprise,andtheassessmentofopportunitiesandthreatssurroundingtheenterprise.Comparedtothemajorityofpastliteraturesthatfocusonthestrategyanalysisandplanningformulti-yearrunningcompanies,thisthesisattemptstofocusonthestrategyanalysisandplanningfornewborncompanies.Thisthesisisacasestudyofthestrategyanalysisofanewborncompanybystudyingtheadvantagesanddisadvantagesarisingfromitssurroundingandlocation.ThedevelopmentsituationandthetrendoftheindustryintheworldandinChinaarealsoanalyzedfordiscoveringthemotivesofthecompanytoenterthesector.Additionally,theprinciplesofthecompanypositioningarestudiedbyemployingPorter’sFiveForcesModel,includingtheanalysisofexistingcompetitors,potentialentrants,suppliers,buyers,andsubstitutes.Consequently,afive-yearstrategytargetissetbyconformingtothemissionofthecompany.AccordingtoSWOTanalysisfunctionalstrategiesaredecided,includingproductplanning,marketingplanning,operationplanning,andIPOplanning.Fortherealizationoftheabovesaidfunctionalstrategies,measuresarebuiltuponresourcesallocation,managementsystem,organizationalstructure,andhumanresourcemanagement.Anassessmentsystemandaprecautionsystemarealsosetupforrectifyingthedeviationbetweenstrategyplanningandreality.Theinnovationsofthisthesisinclude:1.anewanalysisframeworkfornewindustries;2.astrategyplanningmodelanditsexecutionsystemfornewborncompany;2.anempiricalreferenceforfuturecasestudies.EMBA33Thisthesismightbeinsufficientbecauseofthefollowingfactors:1.referencesareinsufficient,dataarenotcompleteandonlylimitedempiricalanalysisisprovided;2.restrictedbypersonalcapacity,themethodandlogicofanalysismightcauseconflicts.3.thestudyalsolacksthesupportfromtheactualresultofoperation.KEYWORDS:strategyplanning,industrialanalysis,productplanning,marketingplanning,operationplanning,IPOplanning200535200534200534EMBA561EMBALED20046LED10001400LED10KKLEDEMBAEMBA5622.1GPEST11GPEST2.1.1,,,,,,,,10%,56,,LEDEMBA563LED60-70%LEDLEDLED2.1.2197820WTOLEDEMBA5642.1.320GDPGDP91971500WTOLEDLED2.1.4LEDLEDLED2.1.5LEDLEDLEDLEDLEDLEDEMBA565LED2.2LEDLED207013()LEDGapGaAlAsGapLEDGaAlAsLEDLED1344GaAsGaAlAsLED30LEDLEDLED2090AlGaInpLEDGaNLEDLEDLED400()550002002LED150802003LED100200LEDLED30%LED50%LEDLED100LEDLEDLEDLEDLEDLED1994In-GaAIPInGaNLEDLEDLEDLEDEMBA566LEDLEDLEDLED1LED60%70LED30%LED5-10%2LEDLEDLEDLEDLEDLEDLED3LEDLEDEMBA5673.1LEDLEDLEDLEDLEDLCDLEDLCDLEDLEDLEDLEDLEDLEDEMBA5683-1LED3.2LEDLED2060LEDGaP(GaAsP)(AlGaP)LEDPNSMDEMBA569LEDAlGaInPGaNLEDLED20012003LED10%LED25%Chimera2004LED17%200515%LED200430%200528.6%PDALCDLED(SMDLED)3-220002003LEDStrategiesUnlimited3-320012003LEDCIR2004LEDLED22.79525.15628.13731.559051015202530352000200120022003(8.7417.5211.0523.3413.9629.2051015202530200120022003GaN(AlGaInP(EMBA5610LED2004322008561626.42006200822%LEDLEDNichiaOSRAMAgilent/LumiledsStrategiesUnlimitedLEDNichia25%OSRAM15%Agilent/LumiledsOSRAMToyodaGosei14%12%24%NichiaLED70%LED80%OSRAM3.3LEDLED400LEDLED2003LED200303-420012003LED2002LEDAIGaInPInGaN23LED1021602009815018059.810012038.280100050100150200250200120022003(EMBA56112004OSRAMLEDLEDLEDLEDLEDLED1010002,00010005,000PDALEDOSRAM2003LEDOSRAM200412InGaNLEDOSRAMLEDLED3.4LEDLEDLCD(PDA)LED75%10LEDEMBA5612LEDPDA2003LED4.510%LED31%34LED23PDA486IDATE20076.26200322.75%Visiongain40%20086.620046000PDA12002004LCDLED305.620%3-5IDATE3-6VisiongainLED2003LED100020042504.074.25.15.86.263.19%21.43%13.73%7.93%012345672001200220032005200700.050.10.150.20.251.52.23.24.66.646.67%45.45%43.75%43.48%012345678200420052006200720080.410.420.430.440.450.460.47EMBA5613LEDCCFL2006CCFLLEDLED100m2LED10020043.530%2008LEDLED2004LEDLED2004LED5.41LED200LED6000120LED(LED)(head-updisplay)6HUD20045HUDHUDCorvette199925%200490%2006LEDLED2010750LED65,20042.08NikkeiElectronics2000LED2010EMBA56143-120002004LED2000200120022003200432736039547856224466210412519412014616620837531235447866126631237445354111861150133116792097Freedonia200478720061020LED20041.25200720103.5LEDLEDLEDLEDLED2001LED15050%LED70-80%80-90%LEDLED20090%EMBA5615LED10%LEDLEDLEDLEDLEDLEDLED63.6MichaelPorterEMBA56163-73.6.1aLEDLED100LED1000LED1000LEDbLEDLEDcLEDdEMBA5617fLEDghLEDijkLED3.6.2LEDLEDLEDLEDCreeLEDLEDLEDLEDEMBA56183.6.3LEDLEDLEDLEDLEDLED3.6.4LEDLEDLED3.5.5LEDLEDLEDSMD04LED0425%30%3.7•EMBA56193-2123456781333242412.752343311--2.503134211211.8841111----1.0052222444-2.86LED,LEDLEDLEDLED3-8(1.88)(1.00)(2.50(2.86)(2.75)EMBA5620LEDLED4.14.1.1112152LED4.1.21LEDLEDLEDLED2LEDLEDLEDEMBA56214.1.34.1.4LED104LED205LEDLED20053000306EMBA5622LEDLED40%6000407LED15081.54.1.5SWOT4-1SWOTLEDLEDLED40EMBA5623.4.2LED,LEDLEDLED60%LED3mm5mm8mm10mm1530