罗兰贝格品牌战略项目启动会介绍

1––200831122008311DFM’sprojectkick-offmeetingagenda:March11,2008ContentPresenter9:00am-9:05amOpeningspeech9:05am-9:10am9:10am-9:20am9:20am-9:30am9:30am-10:00am10:00am-10:20am10:20am-10:30am10:30am-10:45amRBteamintroductionDFMteamintroductionProjectobjectivereviewRBkick-offpresentationDiscussionRBleaderspeechDFMleaderspeech10:45am-11:00amClosingspeechFANZhong(DFMViceSecretaryofPartyCommittee)ZHENGVivian(RolandBergerSeniorPartner)FANZhong(DFMViceSecretaryofPartyCommittee)LIChunrong(DFPVViceGM)RolandBergerDFMandRolandBergerCharles-edouardBouee(RBPresident&ManagingPartner)LIShaozhu(DFMVicePresident,DFPVGM)FANZhong(DFMViceSecretaryofPartyCommittee)KICK-OFFAGENDATiming32008311DFM’sprojectkick-offmeetingagenda:March11,2008ContentPresenter9:00am-9:05amOpeningspeech9:05am-9:10am9:10am-9:20am9:20am-9:30am9:30am-10:00am10:00am-10:20am10:20am-10:30am10:30am-10:45amRBteamintroductionDFMteamintroductionProjectobjectivereviewRBkick-offpresentationDiscussionRBleaderspeechDFMleaderspeech10:45am-11:00amClosingspeechFANZhong(DFMViceSecretaryofPartyCommittee)ZHENGVivian(RolandBergerSeniorPartner)FANZhong(DFMViceSecretaryofPartyCommittee)LIChunrong(DFPVViceGM)RolandBergerDFMandRolandBergerCharles-edouardBouee(RBPresident&ManagingPartner)LIShaozhu(DFMVicePresident,DFPVGM)FANZhong(DFMViceSecretaryofPartyCommittee)KICK-OFFAGENDATiming42008311DFM’sprojectkick-offmeetingagenda:March11,2008ContentPresenter9:00am-9:05amOpeningspeech9:05am-9:10am9:10am-9:20am9:20am-9:30am9:30am-10:00am10:00am-10:20am10:20am-10:30am10:30am-10:45amRBteamintroductionDFMteamintroductionProjectobjectivereviewRBkick-offpresentationDiscussionRBleaderspeechDFMleaderspeech10:45am-11:00amClosingspeechFANZhong(DFMViceSecretaryofPartyCommittee)ZHENGVivian(RolandBergerSeniorPartner)FANZhong(DFMViceSecretaryofPartyCommittee)LIChunrong(DFPVViceGM)RolandBergerDFMandRolandBergerCharles-edouardBouee(RBPresident&ManagingPartner)LIShaozhu(DFMVicePresident,DFPVGM)FANZhong(DFMViceSecretaryofPartyCommittee)KICK-OFFAGENDATiming5BoueeCharles-EdouardMBA15/6MBA12/7MBA8,8MBA5898310,11,Iveco12EQT,13(Bain&Co.)(A.T.Kearney)9142008311DFM’sprojectkick-offmeetingagenda:March11,2008ContentPresenter9:00am-9:05amOpeningspeech9:05am-9:10am9:10am-9:20am9:20am-9:30am9:30am-10:00am10:00am-10:20am10:20am-10:30am10:30am-10:45amRBteamintroductionDFMteamintroductionProjectobjectivereviewRBkick-offpresentationDiscussionRBleaderspeechDFMleaderspeech10:45am-11:00amClosingspeechFANZhong(DFMViceSecretaryofPartyCommittee)ZHENGVivian(RolandBergerSeniorPartner)FANZhong(DFMViceSecretaryofPartyCommittee)LIChunrong(DFPVViceGM)RolandBergerDFMandRolandBergerCharles-edouardBouee(RBPresident&ManagingPartner)LIShaozhu(DFMVicePresident,DFPVGM)FANZhong(DFMViceSecretaryofPartyCommittee)KICK-OFFAGENDATiming152008311DFM’sprojectkick-offmeetingagenda:March11,2008ContentPresenter9:00am-9:05amOpeningspeech9:05am-9:10am9:10am-9:20am9:20am-9:30am9:30am-10:00am10:00am-10:20am10:20am-10:30am10:30am-10:45amRBteamintroductionDFMteamintroductionProjectobjectivereviewRBkick-offpresentationDiscussionRBleaderspeechDFMleaderspeech10:45am-11:00amClosingspeechFANZhong(DFMViceSecretaryofPartyCommittee)ZHENGVivian(RolandBergerSeniorPartner)FANZhong(DFMViceSecretaryofPartyCommittee)LIChunrong(DFPVViceGM)RolandBergerDFMandRolandBergerCharles-edouardBouee(RBPresident&ManagingPartner)LIShaozhu(DFMVicePresident,DFPVGM)FANZhong(DFMViceSecretaryofPartyCommittee)KICK-OFFAGENDATiming162008311DFM’sprojectkick-offmeetingagenda:March11,2008ContentPresenter9:00am-9:05amOpeningspeech9:05am-9:10am9:10am-9:20am9:20am-9:30am9:30am-10:00am10:00am-10:20am10:20am-10:30am10:30am-10:45amRBteamintroductionDFMteamintroductionProjectobjectivereviewRBkick-offpresentationDiscussionRBleaderspeechDFMleaderspeech10:45am-11:00amClosingspeechFANZhong(DFMViceSecretaryofPartyCommittee)ZHENGVivian(RolandBergerSeniorPartner)FANZhong(DFMViceSecretaryofPartyCommittee)LIChunrong(DFPVViceGM)RolandBergerDFMandRolandBergerCharles-edouardBouee(RBPresident&ManagingPartner)LIShaozhu(DFMVicePresident,DFPVGM)FANZhong(DFMViceSecretaryofPartyCommittee)KICK-OFFAGENDATiming17A.18B.24C.6118A.19RFP20––––––––()––21——1/3DFM,––––––––––––––22——2/3DFM,–//B/C/D–//B/C/D––––––––––––23——3/3DFM,––––––––/––––24B.25//(“”)//26312–––––––34()125214271——1Brandpower()–––––123428312
10

6860

Illustration,29Illustration,30focusgroup4~51210moderatorIllustration,3120061-200761NatureNatureSmartShoppingSmartShoppingProvenProvenCustomizedCustomizedThrill&FunThrill&FunTotalCostTotalCost(Fair)(Fair)PurismPurismNew&CoolNew&CoolCarefreeCarefreeVitalityVitalityTranquilTranquilQualityQualityServiceServiceClanningClanningPassionPassionClassicClassicPersonalEfficiencyPersonalEfficiency24/7Protech24/7ProtechAspirationAspirationStimulation+–SolidaritySolutionsPriceCNER1NatureNatureSmartShoppingSmartShoppingProvenProvenCustomizedCustomizedThrill&FunThrill&FunTotalCostTotalCost(Fair)(Fair)PurismPurismNew&CoolNew&CoolCarefreeCarefreeVitalityVita