长虹电器企业战略分析

华中科技大学硕士学位论文长虹电器企业战略分析姓名：李斌申请学位级别：硕士专业：工商管理指导教师：夏新平20050401IPESTSWOT!—IIEnterprisesStrategyisthatenterprisesarefierceinthecompetitionandinthechangeablemarketenvironmenttoone'sowninsideanddetailedfoundationthatanalysesofoutsideresourceswhathasbeenmadeisaboutenterprise'sdevelopingdirectionandlong-terminthebusinessscopeplanorschemeofoverallimportance.Itistheembodimentofthebusinessmentalityandaresultofaseriesofstrategicdecisionitisthebasisofthelong-termplanwhilemaking.Correctstrategyistheassurancethatenterprisesachievesuccess.Afterstrategyismadeinvestalltobepracticedachievesuccessandneedthecorrespondingadministrativestructuretosupport.ThefollowingpictureoftheadministrativestructureinsideenterprisesForproveenterpriseimplementimportanceofstrategicmanagementandhowaboutimplementstrategicmanagementwechosethecolorTVindustryofourcountry“Wildgoose'shead--StrategythatSichuanChanghonggoesonthefollowingaspectsisanalyzed.FirstofallusePESTmethodmarketstructureanalysesconcentrationdegreeanalyzeabilitybasiccompetitionstrengthpersonwhoanalyzemethodisitanalysesandresearchtothecolorTVtradetocomeProposetheoutletandprospectoftheChinesecolorTVindustryonthebasisofanalyzingandresearching.SecondlyitistotheanalysisoftheresourceandabilityinsideChanghongCompanyincludingthekeycompetitivenessisanalyzedandresearchedthevaluechainanalyzedSWOTanalysisetc.ItisacompetitivestrategyofChanghongCompanyagain-TotalcostleastandproductdifferencestrategyrunfromproductionofChanghongactivitythinkcompetitivestrategyandChanghongtheirasripecompetitivestrategyofindustryalso.IIIItistheinternationalizedmanagementstrategyofChanghongCompanyfinallydiscussthecertaintyofitsinternationalizationfirstinvestigationandresearchofinternationalizedmanagementstrategyAndtheentrywhichChanghongchooseisstrategictheendingisanalysisandprospectofdiscussingChanghong'sglobalizationstrategy!KeywordsChanghongElectronicsEnterpriseStrategyCompetitionStrategy_____12003DVDSARS100%20031572004PEST1.11.1.1PESTP19972WTO[2]E7%WTO50%100%!20032004[3]!S.21293442T20010.12650050310%-20%1.5%[4]1.1.220045001357328.812%2338.528.7%30.862020012004372001-20043392.685156.886543.577328.81.541.321.231.201000200030004000500060007000800000.20.40.60.811.21.41.61.81.120047328.812%41.22004TCL66.2%52455.9%20041-10364.61.320041-1051.1.396[5]TCL.2129[6]61.1.411[7]234231723572-3[8]4430-4069450500020042700230010024003000-350017%512[9]cake8344000291.2HDTV20032002TCL9292000300012[10]200589101114200218%202.12.1.12.1.211290%80%20041047[11]2CIMS[12]3NEC132.1.313200020022000[13]9070%2150330200485.974.45.20017174.7%142.22.2.11200261/65434851556165702ISO14000ISO14000ISO14001[14]!31988615150100%2%200191.3%200436.72001720027[15]424303008000400001200100%[16]1162213354820013300017[17]6——2245888%2002275Hz200292230LCD7[18]WTOWTO182.2.2120012018.5%40%CRT30225%-35%20%-23%200231950[19]80001200GE4[20]1200160017001314750200262.6200341700/2.2.3120022003200420200411536.7!212001200220032004%-11.14%65.38%12.3%-18.36%%-67.72%435.67%-23%-56%%11.94%14.38%-2.6%-1.2%%0.69%0.86%1.85%-38%2001-20042.1212001-20042200421!32220031.322.521.582.24.0519.28.84.53200312.3%23%420011143360+12502002550Hz100Hz75Hz200292230LCD[22]2220001----MI-C-CUBE20012.32.3.18090102001760200130018.5200275231PAL50Hz24320051150730372254204CRT384365431604531054329CRT23246VGADVDHDTV200292230LCD2.4SWOTSWOT2.3ST&WTSO&WO!!2523SWOTSW123456789123456200401WTO23WTO45SO12WO123ERPT123WTO4TCL56ST12WT2619953.13.11234119962273200120014043.23.2.1199751997712199794199851820021162001111869305060283.2.23.2.3500200093.582.42001774.73.2200420011999%%85910674.4%71042974.792756693.515014513.01%16070516.7510165.1435903.7%457704.8126951.2852100.45%47400.54480.05958108.45%298173.1--1153869100%9514261009917251001999-20041028023050242910[23]200220012001500DVD+MP33.31BBG200294647520022003115640620032003=182003116.0415[24]—4.14.1—20%18%16%14%12%10%8%6%4%2%041021.50.50.20.113024.24.21[25]220021455042002200312989120032003=-10.07%20022050%[26]20021-53325.07%7.74%2173531324.14.1.11/12333424P4Cconsumerwantsandneeds320041216.04%41342[28]4.1.2.1Differentiation[30]2.34421[31]31200261/654348515561657035120016001700131426ST[32]3200005090001200[33]4436VGARFAV1250625VGA640X48012VNTSC/PALISO14000ISO14000ISO1400110473724303008000400001200100%4.1.31.2.3.4.24.2.118540200138253520232001-2002320043301[34]41[35]4139QPSK60%2000200120022003200435220011120014PDTDP30%35%1234563360+12502002550Hz100Hz75Hz200230LCD4020001----MI-C-CUBE31997519977121997942002116[36]2001111869305060[37]TCL2002116414409000162654242WTO5.11WTO243[38]3!!!!5.2144120033%519991220009821342023114145256[39]!465.35.3.1WTO5.15147515.15.15.3.2148GEOEMODMOEM[39]20033%5200098213420100HARRIS2820%2OEM49B2BDVDDBDts5.45.4.1[40]150[41]22000620002000951319994--SCUBE8205526330CHANGHONG5.4.2CIMS[42]WTO53200019992500%200220025520031~12502004296.16.12000-20042000-200420032003401219%54.!200420043TCL61001011557612200442.6064.61%48.0637.25%6.12004556.2200420052004372004562003FMBA57[1]..1996.[2]..1998.[3]..1998.[4]..1999.[5]..1998.[6][]S...1999[7]..1999.[8]..1995.[9]..1998.[10]