需求激增情况下运作系统的能力共享与产品定价策略研究

上海交通大学硕士学位论文需求激增情况下运作系统的能力共享与产品定价策略研究姓名：陈斯泓申请学位级别：硕士专业：企业管理指导教师：季建华20090101IIIIIIRESEARCHONCAPACITYSHARINGANDPRODUCTPRICINGSTRATEGYOFOPERATIONSYSTEMSINTHECONDITIONOFDEMANDSURGEABSTRACTUnderthebackgroundofeconomicglobalization,theoperationsystemshavemorediversifiedcustomers,increasingsizeofthescaleandincreasinglycomplicatedstructure.Especiallyinthelastfewyears,thedisruptionoccurredfrequently,andcontinuouslyimpactedonthedemandsideoftheoperationsystems.Allthesemakeamodernoperationsystemfacehigherdegreeofuncertainties.Asaresult,theoperationsystemsoftenfacetheconditionofdemandsurge.Therefore,howtodealwiththeimbalancebetweendemandandcapacityoftheoperationsystemsintheconditionofdemandsurgebecomesanimportantissueofthedisruptionmanagement.Underconsideringthesituationthattheoperationsystemsfacedtheconditionofdemandsurgeafterdisruption,thisdissertationdealswiththeimbalancebetweendemandandcapacityoftheoperationsystemsbasedontwokindsofthinking:capacitysharingstrategyandproductpricingstrategy.IVFirstly,theresearchbackgroundandsignificanceofthisdissertation,aswellasthemainthinkingandthemaincontentsofthepaper,aremainlyintroducedinthisdissertation.Secondly,inordertoformthetheoreticalbasisandforthefollow-upsectionofthecontentsofreference,thisdissertationreviewsthreepartsoftheresearchareas:therelevantresearchesondisruptionmanagement,therelevantresearchesoncapacitysharing,andtherelevantresearchesonproductpricing.Thirdly,onthebasisofstudyingtheprocessofhowdisruptionaffectsthedemand,thedissertationformstheanalysisframeworkofthedegreeofdemandsurgeafterdisruption,introducesthemaincommonstrategywhichtheoperationsystemusedtodealwiththeimbalancebetweencapacityanddemandintheconditionofdemandsurge,andthenawidelyapplicableandmoreprocessclearableanalysisframeworkofcapacitysharingstrategyandproductpricingstrategyofoperationsystemsintheconditionofdemandsurgewasputforward.Fourthly,afterthedisruption,intheconditionthattheenterprisefacesthesharpincreaseindemand,thecapacitysharingmodel,aswellasthecapacitysharingandproductpricingmodelarecreatedtostudythedisruptionmanagementofthestrategicalliance,whousethecapacitysharingstrategyandproductpricingstrategytobalancethecapacityandthesharp-increaseddemand.SomeimportantmanagerialinsightsareobtainedthroughnumericalsimulationbyMATLAB,revealtheinherentregulationofhowtobalancethecapacityanddemandunderemergency.Therefore,theyareusefulfortheguidanceinbuildinguptheeffectiveemergencyVcoordinationmethodsonthebasisofcapacitysharingandproductpricingandscientificdecision-makingduringtheemergencyperiod.Finally,thesummaryandtheforecastoffollow-upresearchesofthisdissertationareproposed.Keywords:DemandSurge;DisruptionManagement;CapacitySharing;ProductPricingIX1-1.................................................53-1..............................163-2...............................193-3.......................203-4...........................223-5.............274-1...................304-2AB..384-3.....384-4AB..394-5.....404-6........415-1.............445-2uAB.....485-3u......495-4uA....505-5uAB.....515-6u.....525-7uA....5311.11.1.110SARS[1]Dole20002001911[2]-[4]2003SARS2008145.122Clausenetal(2001)[5]Yang,QiYu(2005)[6]1220032008()20085122008931.1.21.241-11-11-15(1-1Figure1-1FrameworkoftheDissertation62.12.22.2.1(DisruptionManagement)Clausenetal2001a[5]OR/MSTodayJensClausenDisruptionManagement:Framework,ModelsandApplication[6]Clausen7DailunShi2004[7]ChristopherS.Tang(2006)[8](2005)[9][10](2006)[11]2.2.28Bundschuhetal(2003)[12]Ruiz-TorresMahmoodi(2007)[13][14][15]Barnesschusteretal(2002)[16][17]Ciaralloetal(1994)[18]Order-Up-ToWangCerchak(1996)[19]Order-Up-ToAkturkGorgulu(1999)[20]Guo,Nonaka(1999)[21]Schmidt(2000)[22]Qi,Bard,Yu(2006)[23]9BardYuArgello(2001)[24]Stojkovicetal2002[25]QiBardYu2004[26]Xiaoetal(2005)[27]Chenetal[28].2007[29]2.3Tobaetal(2005)[30]MallikHarker(2004)[31]Deboo(2000)[32]WuChang(2006)[33]Serel2001[34]10SpinlerHuchzermeier2006[35]HellermannHuchzermeier[36]CargoAGChung-ChiHsiehCheng-HanWu(2006)[37]OEMOEMOEMKarmarkarandPatel[38],andLeeandWhang[39]AmiyaK.ChakravartyJunZhang(2006)[40]Stackelberg2.4Elmaghraby11Keskinocak(2003)[41]YanoGilbert(2004)[42]1232.4.1CrewKleindorfer(1986)[43]Dana(1999)[44]Iyer(2003)[45]2.4.2KouvelisGutierrez(1997)[46]12PetruzziandDada(2001)[47]2.4.3Rajuetal1995[48]Chong(2004)[49]RajaramandTang2001[50]HsuandBassok(1999)[51]Veverka(1999)[52]ParlarandGoyal1984[53]Doughnut13ChodandRudi2005[54]2.5143.1153.23.2.13.2.2Mark[55]3-1163-1Figure3-1Conformationofthecapacityofmanufacture(service)system[56][57][56][57]17“”[56]3.33.3.1182003200820081231943-23-2Figure3-2Processofhowdisruptionaffectstheexternaldemand3.3.2203-33-3Figure3-3Analysisframeworkofthedemandsurgedegreeafterdisruption213.43-4223-4Figure3-4Copingstrategyoftheoperationsystemsintheconditionofdemandsurge231Boketal(1998)[58][59][60]2videovideoDVD32445(Network25flow)6782620083.53-5122733-5Figure3-5Theoreticalanalysisframeworkofcapacitysharingstrategyandproductpricingstrategyofoperationsystemsintheconditionofdemandsurge283.6294.1Shineta