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1200410?BaranS.J.&DavisD.K.???123(grand)???19??(masssocietytheory)?limitedeffectsperspective?elitepluralism??neomarxismBritishculturalstudiesculturalcriticism?socialsemioticstheorymedialiteracy??causalitycausalrelationshiphypothesisthird-personeffect?(theory)2??????masssocietytheoryculturewar?yellowjournalism?functionaldisplacement???directeffectsassumption?practicusacademicusempiricus?gemeinschaftgesellschaft?-mechanicalsolidarity-organicsolidarity??3???propaganda(whitepropaganda)?2030(blackpropaganda)(graypropaganda)?behaviorism?Freudianismidegosuperego---?magicbullettheory?masterorcollectivesymbolsscientifictechnocracy???filters??4??normativetheorysocialresponsibilitytheory?-radicallibertarianism-technocraticcontroltrivialization?authoritariantheoryself-rightingprincipalby?marketplaceofideas??FourthEstate??ChicagoSchool1940pluralisticgroups?5??civicjournalismpublicjournalism???developmentmediatheorydemocratic-participanttheory????limitedeffectsperspective?paradigmparadigmshiftadministrativeresearch?inductivegatekeeperopinionleaderopinionfollower?two-steptheory(1940s)()()?6(indirecteffects)???fear-arousingsusceptibility?2050-90--individualdifference--socialcategories?cognitiveconsistencycognitivedissonanceselectiveexposure--selectiveretention--selectiveperception????7?functionalanalysis,.,3111.2.3.4.4.5.6.7.8.9.10.11.??informationflowtheory?source-dominatedtheory??1962123S4?earlyadopter8changeagent??(phenomenistictheory)reinforcementtheory?(2060)(?massentertainmenttheory??elitepluralism???1.2.3.4.?1.2.3.spuriouseffect4.5.1.(2.3.?(systemtheory)--9?(socialcognitivetheory)??2060206060??(catharsis)?imitationidentificationsociallearningsocialcognitivetheorysymbolicrepresentation??operatelearningtheory--()-observationlearning-inhibitoryeffects-dis-inhibitoryeffects-vicariousreinforcement(reinforcementcontingencies)--?aggressivecuesprimingeffects?contextualvariables-/-modeling-----?10--viewingschemadevelopmentperspective?(developmentalperspective)?-earlywindow?(system)?(cybernetics)(feedbackloops)?-(signal)-(informationbit)-(noise)-(redundant)-(channel)-(channelcapacity)(informationtheory)?-(model)-(interdependence)-(selfregulation)-(goaloriented)??-?-(homeostatic)-(dynamicallybalanced)?(simulationmodel)?(unparsimonious)?(second-ordercybernetics)???11??(culture)?205060?(culturalstudies)(politicaleconomytheories)(hegemonicculture)?(criticaltheories)?(qualitativemethods)()?(grandsocialtheory)?()?(Marxisttheory)()-(base)-(superstructure)-(ideology)?(neomarxisttheory)(Britishculturaltheory)?(highculture)?(FrankfurtSchool)2030?206070(pluralisticpublicforum)?12???(transmissionalperspective)(ritualperspectiveview)?(symbolicinteraction)(socialbehaviorism)(symbols)(schemas)(sign)-(naturalsigns)-(artificialsigns)(signals)(symbols)?(socialconstructionofrealitytheory)(symbols)(phenomenology)(typifications)-(symbols)-(signs)(signs)(symbols)(typificationschemes)???(usesandgratifications)=/()13(FractionofSelection)??(classicfunctionsofthemedia)????(receptionstudies)(preferredreading)(negotiatedmeaning)(oppositionaldecoding)???(FrameAnalysis)(socialcues)(Frame)(downshiftandupshift)(primaryreality)(14??(informationprocessingtheory)??(schemas)??(technologicaldeterminist)?(biasofcommunication)?(themediumisthemessage)(globalvillage)(theextensionsofman)??(socialmarketingtheory)?(targeting)(hierarchyofeffectsmodel)?15?(knowinggap)??(agenda-setting)(priming)(agenda-building)??(spiralofsilence)??(mediasystemdependency)l?(cultivationanalysis)(ViolenceIndex)(cultureindicatorsproject)(ice-ageanalogy)??(messagesystemanalysis)(cultivation)16(main-streaming)(resonance)?(MeanWorldIndex)??3B(3Bsoftelevision)blurblendblend?(commodificationofculture)??(newsproductionresearch)(objectivityrituals)??(mediaintrusiontheory)???(communicationscience)(socialsemioticstheory)?(interpersonalcommunication)?17?(semiosis)(semiotics)(situatedactivity)(reflexive)?(pragmatisttheory)?(developmentcommunicationtheory)?14(postmodernism)(modernity)14?(metanarratives)??(mastercognitiveprocess)?---(medialiteracy)(access)(analyze)(evaluate)(communicate)
本文标题:《大众传播理论:基础、争鸣与未来》第三版
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