加拿大西部航空营销方案

WestJet1.7%2.223.2013782.6%2014780.3%4.20141-747%5.6.7.(1(2)a.(Westjet)737AirCanadatangozip70%WestjetWestJetswotstrength:12,,,3westJet,2013425450002013,1700,7000124(1)(2)(3)(4)weaknesswestjetopportunitywestjetwestjetthreat(1)westjet(2)westjetwestjet11.20154043%955%2.3Westjet2.Westjet3.Westjet45.Westjet7%80%6Westjet400400800800400WestJet517000125112021555320123400300AB1=2345650w50%20%10%10%10%204.6%32600100510111205541674011120554167402.6120022:3451.2.1.2.3.4.456a)b)c)7891011,,,,,,,SWOTSWOT,,,,,1.,,,2.,,3.,,,3C,,4.,,,Seamless;,;,,BSP,,,;,;,,,,,,,;,,;,,,,